Vice President, Sales (Advertising) Job at Wolters Kluwer in Cary

About Wolters Kluwer Health

Healthcare professionals, students, and researchers around the globe are making important decisions every day about patient care and outcomes using our integrated solutions, premiumcontentand productivity tools. Our solutions are focusedinthe areas of Clinical Decision Support, Clinical Drug Information, Patient Engagement, Clinical Terminologies, Clinical Surveillance, Nursing Education, Medical Education, Allied HealthEducationand Medical Research. Four market-centered business units to serve the needs of our diverse customer base.

Health Learning, Research and Practicehelpclinicians deliver better patient outcomes through digital solutions for healthcare education, certification,referenceand research in more than 140 countries. Our Ovid research platform is the #1 medical research platform in hospitals and medical schools, while our Lippincott brand is highly valued by doctors,nursesand allied health professionals. Our offerings range from print books to innovative technology-enabled solutions, such as virtual simulation and adaptive quizzing tools. Wehave a strongemphasizeon creating expert solutions that combine subject matterexpertiseand technology to help drive better decisions faster.

About the Role

The Vice President of Saleswillleada team of SalesLeadersfocused on driving revenue growth and exceeding annual advertising sales targets across a diverse portfolio of products and services, including journal print and digital advertising, recruitment marketing, hospital reputation programs, reprints, and custom solutions.

The senior leaderis responsible forcultivating long-term, high-value relationships with healthcare society partners, pharmaceuticaland medical devicecompanies, and agencies, delivering strategic value and trusted collaboration.

Reporting to the SVP & GM of the Health Research Segment,the VP ofCommercialSales plays a critical rolein positioningHLRPas a leader in healthcare mediaand in achieving the overallbusiness goals

Key Responsibilities Include

Revenue Leadership

Own and execute the sales strategy to meet and exceed advertising revenue goals.Drive overall strategy for print, digital, and custom solutions – growing new business while safeguarding and expanding existing accounts to ensure year-over-year growth and high client retention. Engage regularly with top clients (pharma, biotech, medical device ) and their agencies to expand partnerships and inform product innovation, focusing on the largest opportunities to maximize revenue. Represent the organization at key industry events (trade shows, conferences) to promote our offerings and develop new leads.

Team Development

Lead and coach a team of sales leaders, fostering a high-performance, accountable culture and supporting professional growth. Set clear goals and KPIs, conduct regular strategy sessions, and review territory / account performance. Provide mentorship and guidance on sales strategy, customer engagement, and value-based (consultative) selling techniques. Inspire the team to embrace new products and solutions, ensuring they understand how to incorporate these into client marketing plans. Attract andretaintop sales talent by promoting a culture of success and continuous development.

Digital Transformation

Drive the evolution from a print-centric model to a digitally focused advertising business, including expanding programmatic advertising offerings, data-driven targeting solutions, and innovative digital content products. Position the organization at the forefront of healthcare media by continuously adapting the ad product mix to market trends – from programmatic banner advertising to sponsored content, webinars, and other emerging digital formats. Champion new digital products and ensure the sales team and clients understand their value in achieving healthcare marketers’goals.

Operational Excellence

Enhance the infrastructure supporting advertising operations,sales business systems , ad delivery platforms, programmatic tools, audience data capabilities, and analyticsdashboardstoimprove efficiency and insight. Ensure consistent use of Salesforce for pipeline management,sales forecast accurateforecasts to senior leadership. Oversight of timely, strategic responses to RFPs and renewal proposals to win key opportunities. Work closely with Ad Ops and product teams to optimize ad inventory performance, ensuring smooth campaign execution and delivery of promised results.

Cross-Functional Collaboration

Thrive in a matrixed environment by partnering across departments to ensure seamless execution of growth strategies. Coordinate with product andpublishing teams to align advertising offerings with audience engagement strategies. Leverage analytics and market research teams to develop metrics thatdemonstratecampaign impact. Collaborate on developing data-driven insights that inform both our internal strategy and our clients’ marketing decisions.

Metrics & Accountability

Instill a data-driven sales approach, using analytics to track performance and inform strategy. Monitor key sales metrics (pipeline health, conversion rates, client spend growth, etc.) and advertising performance indicators (impressions, click-thru rates, conversions) to continuously improve outcomes. Ensure the team is adept at translating campaign results into actionable insights and ROI stories for clients. Foster a mindset of continuous improvement, where data is used to celebrate successes and quickly course-correct when needed.

Responsibilities

Business Leadership & Growth

• Drive overall strategy to achieve advertising revenue goals across print, digital, and custom solutions.
• Cultivate new business opportunities while safeguarding existing accounts to ensure year-over-year growth and retention.
• Engage regularly with top clients, agencies, and medical societies to expand partnerships and inform digital product innovation and offerings.
• Focus on the largest current and potential customers and / or agencies meeting with the key decision makers at these top accounts regularly to increase current revenues.
• Represent the organization at key industry events (tradeshows & conferences).
• Collaborate withLondon based sales teamto expandinternational digital sales offeringsfor theEU (ROW) marketplace.

Sales Management & Talent Development

• Lead the sales management process by setting clear goals, conducting weekly strategy sessions, and reviewing territory performance.
• Ensure consistent use of Salesforce and deliver accurate forecasts to the divisional leadership.
• Oversee timelyand strategic responses to RFPs and renewal proposals in collaboration with leadership.
• Lead, coach, and mentor the sales team to drive performance, strategic thinking, and professional growth.
• Provide ongoing guidance on sales strategy, customer engagement, and value-based selling.
• Champion new products and ensure team understanding of their relevance to client marketing plans.

Transformational & Operational Excellence

• Champion digital transformation by fostering a culture of innovation, continuous improvement, and shared accountability.
• Improve advertising infrastructure, including business systems, ad delivery platforms, and reporting tools.
• Collaborate cross-functionally to enhance digital productdelivery (i.e.eTocs)and adapt to evolving market and regulatory conditions(cookie policy changes).
• Identifyand implement process improvements to increase productivity and operational efficiency.

Education & Experience

• Bachelor’s degreerequired; MBA or equivalent experience preferred.
• 10+ years of strategic sales leadership in B2B environments, ideally within healthcaremedical media.
• Proven successleadingteams to exceed sales targets and navigate complex sales processes.
• Strong understanding ofpharmaceutical and meddevice marketing,digital advertising metrics, platforms, and healthcare media trends.
• Skilledin relationship management, negotiation, and customer engagement.
• Experience with sales forecasting, budgeting, and performance analytics.
• Demonstrated ability to coach, develop, and manage high-performing teams.
• Proficient in Salesforce, Microsoft Office, LinkedIn Navigator, and digital collaboration tools.Working knowledge of ad / martech softwaresuch asAdBooks,etc.
• Maintains deep industry knowledge, including market trends, competitor activity, and regulatory changes.

TRAVEL

30%+ occasional travel to client site visits;’ or for WK business meetings; or to attend conferences and events