Smuccpa is hiring: Content Creator & Brand Ambassador for Beverage Startup at Go

Content Creator & Brand Ambassador for Beverage Startup

Job Title: Content Creator – Tech Culture Meets Wellness Energy

About GOBBi

We’re GOBBi — a savory tea brand made for working professionals who need to energize and nourish. It’s like a cozy cup of broth… with a caffeine boost! We’re solving the midday slump. GOBBi delivers a warm, tasty boost that fuels focus and curbs hunger.

Role Overview

We're looking for a creative, on‑camera‑savvy Content Creator to help bring GOBBi to life on the streets and online. This is a hybrid role combining brand sampling (think handing out sachets to tech workers on their lunch break) with content creation tailored for the tech bro/corporate wellness world.

If you're the type of person who knows how to shoot an engaging reel, come up with a meme about corporate culture, and isn’t afraid to wear a GOBBi hoodie in SoMa — you're our person.

Responsibilities

• Represent GOBBi in person by handing out samples & videoing at high‑foot‑traffic areas like tech campuses, coworking spaces, and events
• Capture UGC‑style footage of product reactions, “midday slump” moments, and GOBBi in the wild
• Ideate and shoot short‑form video content (Reels, TikToks, LinkedIn posts) that resonates with busy professionals, tech workers, stressed out college students, etc.
• Help brainstorm and create original meme content — we’re talking LinkedIn‑core humor, productivity culture jokes, startup founder POVs, etc.

Ideal Candidate

• Creative, witty, and fluent in current content trends
• Comfortable talking to people IRL and getting them on camera (or directing behind it)
• Has a strong sense of brand voice and understands how to make content feel authentic and scroll‑stopping
• Genuinely interested in the intersection of wellness & productivity!

Desired Experience

• Have experience managing or contributing to a brand’s TikTok/Instagram
• Have worked on campaigns geared toward tech professionals or lifestyle brands
• Love a good productivity hack, meme format, or niche workplace joke
• Paid $25 hourly, plus performance bonuses for high‑performing content. Expected 5‑10 hours/week.
• ???? Real‑world brand marketing + sales experience in a fast‑growing CPG startup
• ????️ Exclusive access to tech events, Gobbi pop‑ups, and behind the scenes of building a beverage brand!
• Hang with influencers, founders, and other early‑career creatives (ambitious 20‑somethings in SF!)