Virio
Location: San Francisco
Compensation: $250k $350k TC
Virio is building the next-generation B2B GTM stack - an AI-powered content engine that turns executive thought leadership into a pipeline at scale. We help the fastest-growing B2B companies go to market through executive-led content that drives revenue, not vanity metrics.
Were backed by investors and operators from LinkedIn, YouTube, HubSpot, Twitch, and Google. Weve built a repeatable system for turning founderled content into meetings, pipeline, and brand power.
Youll work directly with CMOs, founders, and GTM teams to turn strategy into influence, and influence into meetings. Youll guide highvalue SaaS clients on what to say, how to say it, and how to measure its impact on revenuewhile also defining Virios voice and building a repeatable content engine from the ground up.
What Youll Do
- Lead content strategy for each clientpartnering with executives and GTM leaders to align content with their revenue goals and brand narrative.
- Define and execute Virios internal content strategy: what we say, how we say it, and how it scales across channels (LinkedIn, YouTube, Twitter/X, newsletters, and beyond).
- Guide content creation across written, video, shortform, and new mediaeither handson or in collaboration with creatives.
- Translate campaign performance into executivelevel insight: engagement trends, pipeline attribution, renewal ammo.
- Develop the systems that support consistent, scalable content delivery for clients and for Virio including briefing frameworks, editorial reviews, reporting structures, and format innovation.
- Partner crossfunctionally with Sales, Product Marketing, Client Services, and Creative to align messaging and amplify results.
- Oversee quarterly content planning and strategic reviews for both Virio and key accounts, using data and insight to drive nextstep decisions.
- Use a discretionary relationship budget (11.5% of ACV) to deepen client partnerships via workshops, offsites, or executive experiences.
- Lay the groundwork for a future content teamrecruiting and managing writers, strategists, and external creators as we scale.
Who You Are
- Clientobsessed You treat content as a strategic lever to deepen relationships, drive renewals, and grow accounts.
- Strategic storyteller You craft narratives that resonate with founders, CMOs, and GTM leadersand tie them to real business outcomes.
- Content architect You know how to build a content engine from scratch: formats, cadences, hooks, and systems that scale.
- Executionfirst You dont just pitch ideasyou write copy, ship posts, and iterate fast based on data.
- B2Bnative You understand how content fits into the GTM motionABM, demand gen, founder brand, and sales enablement.
- Fluent in formats You move across formats: LinkedIn carousels, interview scripts, video series, newsletters, Notion libraries, and pitch decks.
- Creative operator You balance creative instinct with GTM rigorthinking in hooks, CTAs, and commercial value.
- Teamminded You love collaborating with designers, strategists, and AMs to turn client goals into standout campaigns.
- Startupready You thrive in ambiguity, move with urgency, and bring structure without slowing velocity.
Bonus Points
- Experience with LinkedInnative and videoled content strategy
- Familiarity with platforms like Beehiiv, Descript, Figma, Notion, Webflow, and Zapier
- Experience working directly with startup founders or Clevel execs on public brand positioning
- Track record of turning content programs into a revenue growth engine
- Experience ghostwriting or executive storytelling in a B2B context
Why Join Virio?
- Founding Seat Youll shape how we serve clients and how we scale contenttwo of the most critical levers in our business.
- Youll own relationships and results This isnt a content desk job. Youll sit at the heart of our revenue and growth engine.
- Career acceleration Success here puts you on track to lead growth in the next iconic GTM company.
- Youll work with elite clients Founders, CMOs, and Series A+ GTM teams building fastyour impact will be immediate and visible.
- Youll define the future of contentled GTM At Virio, content isnt marketingit is the product.
- TopShelf Benefits: 100% paid medical, dental, and vision + 401(k) + $1,000/month wellness & meals stipend. We take care of our people.