Klaviyo is hiring: Director, Product Management - Content (Boston) in Boston

At Klaviyo, we value the unique backgrounds, experiences and perspectives each member brings to our workplace. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements.

Content is the engine of growth. At Klaviyo, the way marketers create, manage, and deliver content isnt an afterthoughtits the core differentiator. Were building the most powerful content tools in growth marketing, blending asset management, editing across channels, and AIdriven creation. As Director of Product, Content , you will shape the tools thousands of marketers use daily, building trust, momentum, and brand impact on our Marketing Platform.

What Youll Do

• Own the endtoend content vision, strategy, and execution spanning asset management, editors, templates, content workflows, and mobile/email/web surfaces, including AIenhanced capabilities.
• Deliver highleverage products , driving execution across the content lifecycle (creation, governance, review, approvals, and performance insights) with clear success metrics and accountability for outcomes.
• Scale creativity for all users . Build systems that enable novice and expert marketers to create onbrand, highperforming content fast (e.g., reusable blocks/components, brand kits/variables, content schemas).
• Transform workflows by putting AI at the center , building smarter systems and ways of working from the ground up (generation, personalization, experimentation, evaluation, humanintheloop).
• Mentor and empower a highperforming team of PMs, analysts, and designers; model clarity, accountability, and high standards while partnering deeply with Engineering and GTM.
• Raise the bar on accessibility, performance, and reliability so content renders beautifully and consistently across devices and inboxes while meeting privacy and compliance needs.
• Instrument for learning , with analytics and experimentation that track adoption, engagement, timetovalue, and content effectivenessand use insights to iterate quickly.
• Collaborate broadly with Eng leads, Design, Data Science, Customer Success, and GTM to ensure cohesion, speed, and quality from strategy to launch and enablement.
• Grow in Ambiguity : Chart new paths in ambiguous spaces. Explore, frame, and validate 01 opportunities; operate independently to test hypotheses quickly, create clarity from noise, and turn promising insights into scalable product bets.

Who You Are

• Experienced product leader : 8+ years in Product Management, including 3+ years leading product teams; you operate with founderlike ownership and urgency while navigating scaled org dependencies.
• Sharp product instincts : You blend customer empathy, data, and business outcomes to spot nonobvious opportunities and ship elegant, effective solutions.
• Crossfunctional driver : Excellence influencing across teams and levels; you build consensus, drive clarity, and keep momentum.
• People developer : You raise talent density, grow future leaders, have a proven track record of building high performing teams, and hold a high bar for performance.
• Domain depth : Deep experience with creative workflows, content management, CMS/editors, or digital asset systems; you prioritize measurable business outcomes over shipping features for their own sake.
• Entrepreneurial and high-agency : You thrive in ambiguity, operate independently, and push through obstaclescreating clarity, setting the plan, and rallying teams to chart new paths from 01.
• AIforward : You embrace AI as a tool to accelerate your impact, using it responsibly and transparently while ensuring your work reflects Klaviyos voice and values.
• Education : Bachelors degree or equivalent experience (advanced degrees/certifications in product, business, or technology are a plus).

Nice to Haves

• Experience with template languages/rendering pipelines; content governance/approvals; DAM/CDN integrations; localization/internationalization.
• Background in ecommerce or marketing automation; familiarity with experimentation frameworks and design systems.

Base Pay Range For US Locations: $232,000 $348,000 USD

Get to Know Klaviyo

Were Klaviyo. We empower creators to own their destiny by making firstparty data accessible and actionable like never before. We see limitless potential for the technology were developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creatorsambitious and collaborative teammates who stay focused on our north star: delighting our customers. If youre ready to do the best work of your career, where youll be welcomed as your whole self from day one and supported with generous benefits, we hope youll join us.

AI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and humanintheloop). We provide accommodations as needed.

Klaviyo is committed to a policy of equal opportunity and nondiscrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.

By clicking Submit Application you consent to Klaviyo processing your Personal Data in accordance with our Job Applicant Privacy Notice. If you do not wish for Klaviyo to process your Personal Data, please do not submit an application.

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