TeamPeople is hiring: Content Strategist-Blockchain/Web3 in New York

The Content Strategist serves as the editorial architect of client's corporate narrative, product storytelling, and owned content ecosystem. This role ensures that every piece of content - from executive commentary and event coverage to social posts and website articles - aligns to strategic messaging, brand campaign objectives, and editorial priorities. Acting as both planner and storyteller, the Content Strategist oversees the development and coordination of the company-wide editorial calendar, ensuring cohesion across all of client's channels, including the corporate website, blog, newsroom, newsletters, and social platforms. They will work cross-functionally with brand, product, research, events, and executive teams to identify storytelling opportunities, streamline planning, and bring a consistent narrative thread through all content touchpoints. This position is ideal for a strategic communicator who thrives at the intersection of content, narrative, and audience - someone who can zoom out to see the big picture while staying rounded in the details of execution and channel alignment. Duties & Responsibilities Develop, implement, and maintain overarching editorial strategy and governance model across owned channels Own the company-wide editorial calendar - ensuring visibility, alignment, and narrative consistency across all business units and initiatives Partner with Brand and Campaign teams to draft and execute content strategies Evaluate upcoming product milestones, executive appearances, and corporate announcements to shape integrated storytelling plans Partner with social, web, and brand teams to ensure tone, format, and visual identity remain consistent across platforms Identify opportunities to repurpose and extend existing content into new formats (articles, videos, posts, newsletters) Campaign & narrative integration Translate corporate and product-level priorities into editorial themes and campaign-aligned storytelling opportunities Collaborate with product and PR teams to ensure launches, partnerships, and updates are reflected cohesively across owned channels Support the development of multi-channel content strategies around flagship events, research publications, and thought leadership moments Serve as the editorial lead for cross-functional campaigns - ensuring that content across ecosystem ties back to overarching narratives and business goals Maintain a 360-degree view of all planned content - ensuring balance, timing, and alignment across executives, business units, and brand channels Facilitate editorial planning sessions with stakeholders to prioritize key moments and ensure proactivity Oversee briefing, development, and review workflows to ensure deadlines, accuracy, and strategic relevance are met Partner with analytics and social teams to integrate performance insights into ongoing editorial decisions Performance & reporting Support monthly and campaign-level performance tracking by pulling data, preparing reports, and helping identify patterns in audience engagement Contribute to insights that inform ongoing improvements to social content and strategy Support cross-functional requests from other departments, ensuring timely delivery and brand alignment Skills & Qualifications Ability to connect dots across teams, products, and narratives to form a cohesive editorial vision Strong writing, editing, and storytelling instincts with a sharp eye for message consistency and quality Skilled at managing input and alignment across multiple stakeholders Highly organized, deadline-driven, and capable of managing multiple overlapping initiatives Deep understanding of how content performs across web, social, and owned platforms Ability to interpret engagement data to refine editorial direction and inform strategy Thrives in a fast-paced, evolving environment where priorities shift quickly Team-oriented mindset with the ability to collaborate cross-functionally Education & Experience Minimum of 7 years of experience in editorial strategy, content marketing, or communications Proven experience managing multi-channel content programs Experience coordinating cross-functional stakeholders and managing editorial calendar or content workflows Strong understanding of digital storytelling, social media ecosystems, and content lifecycle management Possess an entrepreneurial attitude and a genuine passion for the Web3 space Diversity Inclusion & Customer Service Statement We respect, value and celebrate the unique attributes, characteristics and perspectives that make each person who they are. We also believe that bringing diverse individuals together allows us to collectively and more effectively address the issues that face our customers. It is our aim, therefore, that our partners, strategies and investments reflect these core values. TeamPeople is dedicated to providing superior customer service and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law. Additional Details Seniority Level: Mid-Senior Employment Type: Full-time Job Function: Marketing Industries: Media Production #J-18808-Ljbffr