Content Marketing Manager Job at Hard Rock International in Florida

Content Marketing Manager Hard Rock International is looking for an experienced Content Marketing Manager to manage and expand our social media and digital presence. This position requires on-site presence. Overview Under the direction of the Director of Marketing, this role supports all social media marketing efforts including research of content creators, strategy and implementation of emerging digital media, social media, mobile communications, and paid online advertising. The candidate will partner with PR, marketing, and digital teams to develop brand strategies, campaigns, and tactics for appealing to guests, traditional, and new media groups. Responsibilities Provide clear guidance and a strategic framework for global-level corporate communications to field team members for all social media-related activities. Manage our social media agency, providing clear guidance for content creation and strategy to ensure brand goals are met. Direct creator and influencer management from strategy to execution, including researching and establishing relationships with key influencers and managing partnerships to create effective campaigns for earned media exposure. Curate content and maintain all global social media platforms, including company Facebook, Twitter, YouTube, LinkedIn, Instagram, and new/emerging platforms like Threads. Lead expectations for social sharing, improve content, and reduce promotional costs. Drive social growth and engagement, improving organic reach and lowering ad costs. Work with existing social agencies for reporting and measurement metrics. Conduct regular audits of the Hard Rock Café website to ensure content is up-to-date. Plan, develop and implement social media strategies, editorial calendars, and tactical plans, ensuring all content aligns with the target audience and brand. Engage community via social media and in person, providing onsite presence for events and celebrity appearances. Create effective copy and creative campaigns for earned media exposure. Leverage mobile and social media to grow market share and expand brand awareness. Oversee production and implementation of mobile and social campaigns. Measure and report performance of all marketing activities, identify trends and insights, and optimize plans. Maintain consistent measurement and evaluation of social and mobile program success using platforms such as Emplifi. Extend editorial content into relevant external publications for SEO purposes. Manage and allocate budgets for social media campaigns, paid advertising, and influencer marketing, ensuring optimal ROI. Resolve customer/crisis service issues in digital spaces in collaboration with internal departments. Monitor online reviews on platforms such as Trip Advisor, Yelp, OTA sites. Align partnerships with paid and non-paid social media efforts and campaigns. Integrate social with emerging media into online brand campaigns. Liaise between PR, digital marketing, and other departments regarding mobile and social media efforts. Assist the public relations team as needed. Support other key marketing efforts as needed. Qualifications At least 7 years of direct social, digital, marketing and/or brand marketing experience, including implementation of digital, mobile and emerging campaigns. At least 5 years of social media/web 2.0 experience as an online marketer. At least 3 years of hospitality experience preferred. Demonstrated ability to manage marketing budgets effectively. Bachelor’s degree in hospitality, marketing, or business administration, or equivalent combination of education and experience. Knowledge of mobile, emerging and social media, and application to advertising campaigns. Experience leveraging social media platforms for advertising campaigns. Understanding of the social media ecosystem including Facebook, Twitter, LinkedIn, YouTube, Tik Tok, Instagram, blogs, etc. Attention to detail and effective written and verbal communication skills. Ability to plan, develop and implement projects/programs under tight deadlines. Strategic thinking, initiative, and independent judgment. Technology savvy with a solid understanding of web, online marketing, direct marketing and best email practices. Experience in brand management preferred. Excellent customer service and interpersonal skills. Professional appearance and demeanor. Willingness to work varied shifts, including nights, weekends and holidays. English language proficiency for guest communication and public engagement. Proficiency in Microsoft Office, CapCut and Adobe Suite. Work Environment Duties are typically performed in a professional office setting, as well as on restaurants and hotels. Employee may need to stand, walk, use hand movements, lift or move items up to 25 pounds. Vision requirements include close, distance, color, peripheral vision, depth perception and focus adjustment. EEO Statement The Tribal Council gives preference in all employment practices to Native Americans. First preference is given to members of the Tejon Tribe. Second preference to members of other federally recognized Native American Tribes. Required Licensure As part of the employment process, final candidates will be required to obtain gaming licensure by completing a background check with the Tejon Gaming Authority, including credit check, criminal background check, and drug screen. Application Process Prospective applicants should submit their resume and cover letter through the applicant portal. Additional details can be found in the application FAQs. #J-18808-Ljbffr