IFAW
Digital Creative Manager at
IFAW
Lead the development of compelling, mission‑driven digital fundraising campaigns that inspire action and deepen supporter engagement. Reporting to the Senior Manager, Digital Fundraising, the Digital Creative Manager will craft campaign narratives, mine stories from programmatic sources, and collaborate closely with the Direct Marketing Creative team to ensure cohesive, multi‑channel messaging across digital platforms.
Location: Washington DC; Yarmouth, MA; or US Remote (hybrid schedule with 2 days/week in the office).
Role and Responsibilities
Lead the creative development of digital fundraising campaigns, including direction for email, landing pages, website elements, donation forms, and digital ads.
Align fundraising campaigns with direct marketing plans and campaigns to leverage integration and increase results.
Lead digital creative brainstorming sessions and creative reviews, and partner with the Direct Marketing Copy and Design Director for department‑wide creative planning sessions.
Draft campaign outlines and messaging frameworks aligned with fundraising goals and audience insights.
Collaborate with the wider digital team to test and optimize messaging for performance; develop a testing results communication platform for wider understanding within the Development department.
Monitor campaign performance and apply insights to improve future creative.
Source and curate compelling stories from program teams, donor testimonials, and field reports, translating complex programmatic impact into emotionally resonant, supporter‑centric narratives.
Write and edit high‑performing fundraising, stewardship, and advocacy copy for email, web, social, SMS, digital ads, and other channels.
Create or edit simple visual assets when needed (e.g., email headers, social graphics, and mockups) using tools like Canva, Photoshop, or Illustrator, and maintain brand standards across all creative outputs.
Qualifications
7+ years of experience in digital fundraising, copywriting, or creative strategy—preferably in a nonprofit or agency setting.
Proven ability to craft persuasive, emotionally compelling copy that drives engagement and giving.
Strong storytelling skills with experience sourcing and shaping narratives from diverse stakeholders.
Deep understanding of digital fundraising best practices, audience segmentation, and A/B testing.
Excellent project management and communication skills.
Experience collaborating with design and direct marketing teams.
Proficiency in Microsoft Office, Google Workspace, and AI writing tools (e.g., Copilot).
Preferred Qualifications:
Bachelor’s degree in English, Journalism, Communications, Marketing, or related field.
Experience with donor‑centric messaging and multi‑channel campaign development.
Passion for social impact and empathy‑driven storytelling.
At IFAW, we aim to create and foster a workforce that reflects and contributes to the diverse, global community in which we work to improve the lives of both animals and people. We are dedicated to fostering justice, equity, diversity, and inclusion so we actively encourage candidates from diverse backgrounds.
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IFAW
Lead the development of compelling, mission‑driven digital fundraising campaigns that inspire action and deepen supporter engagement. Reporting to the Senior Manager, Digital Fundraising, the Digital Creative Manager will craft campaign narratives, mine stories from programmatic sources, and collaborate closely with the Direct Marketing Creative team to ensure cohesive, multi‑channel messaging across digital platforms.
Location: Washington DC; Yarmouth, MA; or US Remote (hybrid schedule with 2 days/week in the office).
Role and Responsibilities
Lead the creative development of digital fundraising campaigns, including direction for email, landing pages, website elements, donation forms, and digital ads.
Align fundraising campaigns with direct marketing plans and campaigns to leverage integration and increase results.
Lead digital creative brainstorming sessions and creative reviews, and partner with the Direct Marketing Copy and Design Director for department‑wide creative planning sessions.
Draft campaign outlines and messaging frameworks aligned with fundraising goals and audience insights.
Collaborate with the wider digital team to test and optimize messaging for performance; develop a testing results communication platform for wider understanding within the Development department.
Monitor campaign performance and apply insights to improve future creative.
Source and curate compelling stories from program teams, donor testimonials, and field reports, translating complex programmatic impact into emotionally resonant, supporter‑centric narratives.
Write and edit high‑performing fundraising, stewardship, and advocacy copy for email, web, social, SMS, digital ads, and other channels.
Create or edit simple visual assets when needed (e.g., email headers, social graphics, and mockups) using tools like Canva, Photoshop, or Illustrator, and maintain brand standards across all creative outputs.
Qualifications
7+ years of experience in digital fundraising, copywriting, or creative strategy—preferably in a nonprofit or agency setting.
Proven ability to craft persuasive, emotionally compelling copy that drives engagement and giving.
Strong storytelling skills with experience sourcing and shaping narratives from diverse stakeholders.
Deep understanding of digital fundraising best practices, audience segmentation, and A/B testing.
Excellent project management and communication skills.
Experience collaborating with design and direct marketing teams.
Proficiency in Microsoft Office, Google Workspace, and AI writing tools (e.g., Copilot).
Preferred Qualifications:
Bachelor’s degree in English, Journalism, Communications, Marketing, or related field.
Experience with donor‑centric messaging and multi‑channel campaign development.
Passion for social impact and empathy‑driven storytelling.
At IFAW, we aim to create and foster a workforce that reflects and contributes to the diverse, global community in which we work to improve the lives of both animals and people. We are dedicated to fostering justice, equity, diversity, and inclusion so we actively encourage candidates from diverse backgrounds.
#J-18808-Ljbffr