SEO & Google Ads Specialist (Hybrid) Job at Cella Inc in San Francisco

Location: San Francisco, California
Job Type: Contract
Compensation Range: $35 - 40 per hour

Our client, a major insurance company, is looking for a strategic and results-oriented SEO & Google Ads Specialist with strong agency experience to lead and execute performance marketing initiatives for multiple clients across diverse industries. This role blends hands‑on execution with data‑driven strategy, focusing on SEO, Google Ads, AEO (Answer Engine Optimization), GEO targeting, and AI‑driven marketing innovations. This is a one year W2 contract role and hybrid (one day per week in office in San Francisco).

Responsibilities

• Client Strategy & Relationship Management.
• Act as a point of contact for assigned clients, ensuring strategies align with business goals and KPIs.
• Develop customized paid search strategies tailored to each clients market, audience, and objectives.
• Present performance insights, strategic recommendations, and optimization opportunities in a clear and compelling way to clients.
• Build strong client relationships through proactive communication, innovation, and consistent performance results.
• Search Engine Optimization (SEO).
• Stay ahead of evolving search engine algorithms, integrating AI tools and automation for smarter SEO insights and execution.
• Collaborate with internal clients, SEO agency, B+C and web development teams to ensure on‑page and technical SEO best practices are implemented effectively.
• Paid Search (Google Ads & SEM).
• Plan, launch, and manage multi‑channel paid campaigns across Google Search, Display, YouTube, AI MAX and Performance Max.
• Develop GEO‑targeted and audience‑segmented strategies to maximize ROI and lead quality.
• Conduct A/B testing of ad creatives, landing pages, and campaign components to enhance conversion performance.
• Set up and manage conversion tracking and attribution modeling to measure and optimize campaign success.
• Integrate AI‑based automation tools and predictive bidding strategies to improve ad performance and efficiency.
• Analytics & Reporting.
• Utilize Google Analytics, and SEO tools (Ahrefs, SEMrush, Moz, Search Console) to evaluate website and campaign performance.
• Translate data into actionable insights and present clear, data‑backed recommendations to clients and internal teams.
• Deliver monthly and quarterly performance reports, highlighting results, ROI, and growth opportunities.
• Innovation & Continuous Improvement.
• Lead experimentation initiatives, leveraging AI, automation, and emerging technologies in SEO and SEM.
• Stay up to date with the latest search trends, tools, and AI innovations to keep clients ahead of competitors.
• Proactively identify new opportunities for campaign expansion, optimization, and innovation.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3+ years of agency experience managing multiple client accounts in SEO and Google Ads.
• Proven experience with Adobe Analytics, Google Ads, and major SEO tools (Ahrefs, SEMrush, Moz, Google Search Console).
• Demonstrated success in improving search visibility, lead generation, and campaign ROI.
• Knowledge of AEO (Answer Engine Optimization), GEO targeting, and AI applications in digital marketing.
• Strong analytical and problem‑solving skills with the ability to interpret complex data.
• Excellent written, verbal, and presentation skills for client communications.
• Highly organized, proactive, and adaptable able to juggle multiple projects and deadlines in a fast‑paced environment.

Preferred Skills (Nice-to-Have)

• Experience with YouTube Ads and cross‑channel video campaign optimization.
• Familiarity with conversion rate optimization (CRO) and UX principles.
• Passion for innovation and staying ahead of emerging digital marketing trends.
• Bing experience in ads.

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

This posting is open for thirty (30) days.