Director, Influencer Marketing Job at HelloFresh in New York

Get AI-powered advice on this job and more exclusive features. The Role We’re looking for an experienced Director to lead our central influencer marketing team and own our global creator strategy from our Berlin or New York headquarters. In this role, you’ll ensure HelloFresh remains a pioneer in the creator economy—while setting the vision for the next phase of innovation. You’ll combine deep expertise in influencer marketing and performance-driven paid media to elevate our global programs, scale our operations, and ensure best‑in‑class creator content reaches millions of customers around the world. You’ll be responsible for identifying scalable opportunities, optimizing cross‑market performance, and driving measurable impact. You’ll collaborate with local market teams across all continents and report directly to our Global VP of Marketing . What You’ll Do Lead and evolve HelloFresh’s global influencer marketing strategy, setting best practices and scaling successful models across all markets. Own a pipeline of central projects across automation, paid content amplification, onboarding of nano and micro influencers, data enrichment and AI. Own and grow our global creator programs, from ambassador communities to paid partnerships, co‑branded campaigns and content utilisation across paid and organic channels. Drive performance by integrating influencer content into the full marketing funnel—including amplification, darkposting, and partnership ads. Partner with local and central teams to guide execution, optimise budget allocation, and track performance across channels and countries. Develop global frameworks, tooling, and playbooks to streamline operations, reduce inefficiencies, and scale with consistency. Negotiate global partnerships, lead agency relationships, and foster a diverse, high‑performing creator ecosystem. Monitor trends, platforms, and creator innovations to keep HelloFresh at the forefront of the creator economy. Be the face of the channel for our local and central senior leaders and advocate for it in performance reviews, budgeting sessions and leadership meetings. What You’ll Bring 7+ years of experience in influencer marketing, with proven success in a global or multi‑market leadership role. Deep understanding of the creator landscape across platforms like Instagram, TikTok, YouTube, and Twitch. Strong track record of performance‑oriented influencer campaigns and experience integrating creators into paid media strategies. Experience managing international teams or stakeholders and scaling marketing programs across diverse regions. Exceptional communication and stakeholder management skills, with the ability to align central and local priorities, and provide easy‑to‑digest information for central and local leaders. A data‑driven mindset: you’re comfortable working with performance metrics, budget reports, and media effectiveness analyses. Fluent in English; additional languages are a plus. What We Offer Elevate your lifestyle! Join one of Europe’s fastest‑growing tech powerhouses in a dynamic phase of expansion. Immerse yourself in a diverse global community of 90+ nationalities. Enjoy a competitive compensation package that goes beyond the norm, with perks and a hybrid working model. Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals. Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy. Plus, we’ve got your well‑being covered with mental health support, transportation perks, and working‑parent‑friendly benefits. From our 24/7 gym access, wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it’s a lifestyle of perks and possibilities! Are you up for the challenge? Please submit your complete application below including your salary expectations and earliest starting date. After submitting an application our team will review this and get back to you within 5 business days. New York Pay Range $270—$290 USD This position is also eligible for the HelloFresh equity plan. Referrals increase your chances of interviewing at HelloFresh by 2x. Get notified about new Director of Influencer Marketing jobs in New York, NY . #J-18808-Ljbffr In Summary: HelloFresh is looking for an experienced Director to lead our central influencer marketing team and own our global creator strategy from our Berlin or New York headquarters . You’ll be responsible for identifying scalable opportunities, optimizing cross‑market performance, and driving measurable impact . En Español: Obtenga asesoramiento basado en la inteligencia artificial sobre este trabajo y características más exclusivas. La función Buscamos a un director experimentado para dirigir nuestro equipo central de marketing de influencers y poseer nuestra estrategia global de creadores desde nuestras oficinas centrales de Berlín o Nueva York. En esta función, se asegurará de que HelloFresh siga siendo un pionero en la economía del creador mientras establece la visión para la próxima fase de innovación. Combinará una profunda experiencia en marketing de influencia y medios pagados impulsados por el rendimiento para elevar nuestros programas globales, escalar nuestras operaciones y garantizar que los mejores contenidos creativos lleguen a millones de clientes en todo el mundo. Usted será responsable de identificar oportunidades escalables, optimizar el desempeño entre mercados y generar impacto medible. Colaborará con equipos de mercado locales en todos los continentes y informará directamente a nuestro VP Global de Marketing. Lo que hará Lidera y desarrollará la estrategia global de marketing de influencers de HelloFresh, estableciendo mejores prácticas y amplificando modelos exitosos a través de todos los mercados. Poseerá una tubería de proyectos centrales sobre automatización, ampliación de contenidos pagados, incorporación de nano e microinfluenciadores, enriquecimiento de datos y IA. Propietará y creará nuestros programas globales de creador, desde las comunidades de embajadores hasta asociaciones de pago, campañas de comercialización co-brandedadas y unirse al uso del contenido en todo el mundo y canales orgánicos. Impulsaremos el rendimiento mediante la integración de contenido de influencer en el entorno completo de TikTok, incluida la ampliación, darkposting y visualizaciones de alianzas. Desde nuestro acceso 24/7 al gimnasio, plataformas de bienestar como Headspace y Spill, hasta opciones de vacaciones sabáticas, HelloFresh no es solo un lugar de trabajo; es un estilo de vida con beneficios y posibilidades! ¿Estás listo para el desafío? Por favor envíe su solicitud completa a continuación incluyendo sus expectativas salariales y la fecha de inicio más temprana. Después de enviar una aplicación, nuestro equipo revisará esto y le devolverá en 5 días hábiles. New York Pay Range $270$290 USD Esta posición también es elegible para el plan equitativo de HaloFresh.