Company Description
Team One is Publicis Groupe’s fully integrated media, digital, and communications agency built to help premium brands thrive in a rapidly evolving world. We’re known as the ‘architects of aspiration’ helping luxury brands reach modern affluents and next‑gen consumers through culturally fluent strategies and experiences, unmatched access, and the agility to move at the speed of culture.
We’re a team of 400+ creators, doers, and difference‑makers across six North American offices—Los Angeles (our HQ), Dallas, New York, Chicago, Atlanta, and Boise. We partner with iconic brands such as Lexus, Marriott International, The Ritz‑Carlton, Barclays, The RealReal, HKS Architects, Metabo HPT, KB Home, Hewlett Packard Enterprise, Moët Hennessy, Citi, and Cathay Pacific Airlines.
We pride ourselves on industry‑shaping creativity, connection, and an exceptional culture that has earned us awards like Fast Company’s Best Workplace for Innovators and Ad Age's "Best Places to Work" in 2024.
Overview
About this Position:
The Digital Media Analyst turns data into clarity. You’ll track and interpret performance across display, paid search, and web analytics to understand how our client Lexus’s digital campaigns are really working. Partnering closely with Factory and Lexus Dealer Association (LDA) teams, you’ll deliver clear reporting and smart insights to guide future optimizations. You’ll collaborate across media, account, production, and traffic teams to keep tracking and reporting clean, aligned, and dependable.
What You’ll Do
Design, analyze, and interpret data reports from different sources—both quantitative and qualitative
Identify client objectives and advise on measurement strategies
Benchmark performance across online channels
QA / optimize tracking processes across different teams: tagging, trafficking, reporting
Design and implement digital dashboards for internal and external stakeholders
Proactively seek new information and maintain a current and thorough understanding of digital marketing best practices, industry trends, metrics, and competitive activities
Tell stories through data, adapting the message to different internal and external audiences
Develop ideas for cross‑channel, cross‑device, and O2O attribution
Assist in educating internal and external shareholders on the impact of digital marketing and the importance of proper online measurement and performance
Technical troubleshooting of reporting / performance glitches
Collaborate with the search and social teams to enhance client reporting and performance measurement and conduct detailed analysis work
What You Bring
Bachelor’s degree required—preferably in Marketing, Communications, Economics, Mathematics, or Finance
Minimum 5 years’ experience in the relationship marketing field and 3+ years in developing strategy and measuring results within both the digital, mobile, and direct marketing space
1 – 3 years of experience in a quantitative data‑driven field
Ability to multi‑task and develop ideas in a fast‑paced, deadline‑driven environment
Keen knowledge of how a large agency operates
Experience interacting with and presenting to clients
Strong quantitative and qualitative skills with proven data interpretation abilities
Good problem‑solving skills and the ability to work across functional areas
Excellent communication skills, attention to detail, and knowledge of user interface issues
Experience in DCM, Google Analytics/Adobe Analytics, and Adwords
Proficient in Excel, Word, and PowerPoint
Familiar with web technologies such as HTML and JS
Experience with syndicated research sources/tools (Nielsen/ComScore)
Bonus if you have:
Google AdWords Certification
Knowledge of analytics tools including Omniture, HitBox Central, or Web Trends
Experience working on automotive and/or luxury clients
Why It’s Great To Work Here
We live by our C.O.R.E. values:
Collaborative – We work together to get better stuff done than we could alone.
Optimistic – Honest and confident in our quest forward; believing the impossible is possible.
Results‑driven – Creativity is always in service of results and never for its own sake.
Entrepreneurial – Build something new. Shoot for the moon.
Comprehensive benefits and work perks, including medical, dental, vision, 401(k) with company matching, unlimited PTO, generous paid parental leave, tuition reimbursement, family‑forming assistance, pet adoption assistance, and "pawternity" leave.
Hybrid work schedule: 3 days in office, 2 days remote.
Access to Publicis Groupe’s global network, including Business Resource Groups for a variety of communities.
Community giving through our annual Day of Good and volunteer opportunities.
Career growth and promotion from within, supported by professional development training and structured performance reviews.
Fun team culture with events like flower bouquet bars, origami lessons, and speaker series.
Additional Information
Our Publicis Groupe motto "Viva La Différence" means we’re better together and we honor and celebrate all identities across intersectionality. We are focused on fostering belonging and creating equitable and inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent, including medical, dental, vision, disability, 401(k), parental and family care leave, family‑forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
Compensation Range: $72,390.00 – $104,720.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant and the requirements of the position, and the Company reserves the right to modify this pay range at any time. The application deadline for this job posting is 12/31/25.
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In Summary: The Digital Media Analyst turns data into clarity to understand how Lexus’s digital campaigns are really working . The position requires a Bachelor's degree in Marketing, Communications, Economics, Mathematics, or Finance . Publicis Groupe is known as the ‘architects of aspiration’ helping luxury brands reach modern affluents .
En Español: Publicis Group es una agencia de medios, digitales y comunicaciones totalmente integrada construida para ayudar a las marcas premium prosperar en un mundo que evoluciona rápidamente. Somos conocidos como los arquitectos de la aspiración ayudando a las marca de lujo a llegar a los ricos modernos y consumidores de próxima generación mediante estrategias y experiencias culturalmente fluidas, acceso sin igual y agilidad para moverse a la velocidad de la cultura. Somos un equipo de más de 400 creadores, actores y responsables que ofrecen seis oficinas norteamericanas en Los Ángeles (nuestra sede), Dallas, Nueva York, Chicago, Atlanta y Boise. Colaborará en los equipos de medios, cuentas, producción y tráfico para mantener el seguimiento e informes limpios, alineados y confiables. Diseñar, analizar e interpretar informes de datos desde diferentes fuentes tanto cuantitativos como cualitativos Identificar los objetivos del cliente y asesorar sobre las estrategias de medición Benchmark el rendimiento a través de canales en línea QA / Ni optimizar los procesos de seguimiento entre distintos equipos: etiquetado, tráfico, notificación Diseñar e implementar tablas digitales para partes interesadas internas y externas Proactivamente buscar nueva información y mantener una comprensión actualizada y exhaustiva de las mejores prácticas de marketing digital, tendencias industriales, métricas y historias de actividades competitivas mediante datos, adaptando el mensaje a diferentes públicos internos y externos Aquí desarrollaremos ideas para la transmisión transversal, dispositivos cross-disciplinares y O2O. Conocer y mejorar el impacto de las acciones digitales y la importancia de la medición adecuada en línea y los resultados de mercadotecnia Los conocimientos básicos que se ofrecen a nuestros clientes Encuentran sus habilidades técnicas de investigación y desarrollo de análisis de datos/relaciones con un gran número de años de trabajo en el campo de la tecnología de comunicación, así como su experiencia profesional en materia de búsqueda y gestión de contenidos (experfectos) ¿Cuál es lo mejor? Valores: Colaboración Trabajamos juntos para lograr mejores cosas de las que podríamos hacer solos. Optimista Honesto y confiado en nuestra búsqueda hacia adelante; creyendo lo imposible es posible. Creatividad está siempre al servicio de los resultados y nunca por sí misma. Emprendedoría Construir algo nuevo. Disparar a la luna. Beneficios integrales y beneficios laborales, incluidos médicos, dentales, visión, 401 (k) con el emparejamiento empresarial, PTO ilimitada, licencia parental pagada generosa, reembolso de matrícula, asistencia para formar una familia, ayuda a adoptar peticiones y "paternidad" licencia. Horario de trabajo híbrido: 3 días de oficina, 2 días. Acceso a redes globales del Grupo Público, incluyendo Grupos de Recursos Comerciales remotos para una variedad de comunidades. Publicis Groupe proporciona programas y políticas de beneficios sólidos e inclusivos para apoyar las necesidades cambiantes y diversas de nuestros talentos, incluidas las médicas, dentales, visuales, discapacitadas, 401k), licencias parentales y familiares, asistencia a la formación familiar, reembolso de matrícula y tiempo libre flexible. Si necesita alojamiento o ayuda con el proceso de solicitud o incorporación específicamente, póngase en contacto con USMSTACompliance@publicis.com. Toda su información se mantendrá confidencial según las directrices de EEO. Rango de compensación: $72,390.00 $104,720.00 anualmente. Este es el rango de pago que la Compañía cree pagará por este puesto en el momento de esta publicación.