Paid Media Marketing Manager Job at UFC Brasil in Las Vegas

Digital Marketing Manager – UFC Location: Las Vegas, NV In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen. Overview UFC® is the world’s premier mixed martial arts organization with more than 700 million fans worldwide and broadcasts to over 950 million households across more than 170 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is part of TKO Group Holdings, Inc., a premium sports and entertainment company that also owns WWE and PBR. Responsibilities Manage digital media buying across platforms such as Meta (FB/IG), TikTok, Programmatic, Google Ads, YouTube, and more to drive event awareness, traffic, and tune‑in. Oversee campaign setup, scheduling, budgeting, and audience targeting. Monitor performance and optimize KPIs per event or initiative. Establish strong relationships with direct vendors and account reps to keep UFC top of mind with the latest developments. Stay current on digital trends and emerging platforms to recommend new channels and approaches, and analyze market trends to inform strategy. Collaborate with cross‑functional teams—including Commercial, Corporate Social Responsibility, Social, Digital, Brand, Creative, and Production—to support media buying efforts and develop content and messaging. Collaborate across TKO properties to align media strategies. Manage distribution of style guide assets, broadcast instructions, and related event decks to all relevant partners. Track and maintain the content marketing budget per event by region, updating finance on any necessary changes. Create regular performance reports with insights and recommendations for improvement. Perform other duties as assigned. Qualifications Bachelor’s degree in marketing, media communications, or a related field, or equivalent work experience. 3–4 years of marketing experience in media buying and social media; agency experience preferred. General knowledge of principles of effective communications, mass media, publicity, advertising, policies, community relations, and organization structure as they relate to entertainment and sports events. Willingness and ability to travel approximately 20%. Ability to plan, organize, and present ideas and concepts to groups, including senior management. Analytical skills to manipulate datasets to identify trends and inform strategic decision‑making. Strong relationship‑building skills with all levels of internal stakeholders. Excellent oral and written communication skills. Discretion to maintain confidentiality. Deep understanding of marketing and advertising principles and an ability to think creatively. Self‑starter attitude with the ability to work independently in a fast‑paced, multi‑tasked environment. Excellent organizational skills and attention to detail. Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook) and digital/social media platforms (Google Ads, YouTube, Meta, TikTok, etc.). Professional, self‑starting, and “get‑it‑done” work ethic. Must live in or be willing to relocate to Las Vegas, NV. TKO EEO Statement TKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non‑discrimination in employment. TKO makes employment decisions based on merit and qualifications, without considering an employee’s or applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state, or local laws governing non‑discrimination in employment in every location in which the Company has facilities. TKO also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws. #J-18808-Ljbffr