Snap Inc. is hiring: Lead, SMC Marketing (San Francisco) in San Francisco

Snap Inc ( is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

The Companys three core products are Snapchat ( a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio ( an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles (

We are looking for a Lead, SMC Marketing to join Snap Incs global Small and Medium Customers (SMC) organization. This role will spearhead the marketing strategy for multi-channel event programs aimed at acquiring new advertisers and will build the business development with an events focus while closely aligning with crossfunctional teams (Business Development, Sales, Communications, Global Brand Experience) to bring events to life.

What youll do:

• Develop end-to-end marketing strategy for SMC audiences, with the goal of driving new advertiser acquisition through events
• Identify and execute plan for SMCs presence at key industry conferences and events that align with business development and growth goals
• Lead crossfunctional partners such as sales and internal communications to bring owned and operated inperson and virtual events and webinars to life
• Closely collaborate with Global Brand Experience to produce events focused on business results
• Partner with internal communications to determine event amplification strategy
• Brief and guide content marketing to produce compelling event narratives aligned with business goals and audience segments
• Monitor and report on key event metrics, including event attendance, sales activity, and revenue, in order to continue optimizing on overall event strategy
• Own project management and contract negotiations related to industry events
• Travel often to oversee events, sometimes internationally
• Stay ahead of industry trends in order to innovate on events marketing

Knowledge, Skills & Abilities:

• Proven track record in developing marketing strategy for multichannel event programming to meet well defined business goals
• Strong understanding of how to align event marketing with specific business objectives and audience segments
• Experience working within defined marketing budgets and resources
• Exceptional project management skills, with the ability to navigate complex, fastchanging environments and multiple stakeholders
• Experience working with sales teams to gather leads and convert event engagement into business results
• Experience leading internal content, creative design and web development teams
• Selfstarter with strong collaboration skills and ability to multitask; adaptive to changing priorities and comfortable with ambiguity
• Experience or familiarity working with the media or digital advertising industry
• This role will require domestic and international travel

Minimum Qualifications:

• BS/BA degree or equivalent years of experience
• 8+ years experience in marketing with a focus on events

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidates starting pay will be determined based on jobrelated skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position, and pay zones may be modified in the future.

• Zone A (CA, WA, NYC) ( The base salary range for this position is $142,000$214,000 annually.
• Zone B ( The base salary range for this position is $135,000$203,000 annually.
• Zone C ( The base salary range for this position is $121,000$182,000 annually.

This position is eligible for equity in the form of RSUs.

Benefits

Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snaps longterm success.

Equal Opportunity Employer

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).

Default Together Policy

At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a default together approach and expect our team members to work in an office 4+ days per week.

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Company Resources

A Decade of Snap ( : Learn about our origin story, values, mission, culture of innovation, and more.

CitizenSnap ( : In our third annual CitizenSnap Report, we demonstrate progress towards our environmental, social, and governance (ESG) goals, and we lay out our plans looking forward.

The DEI Innovation Summit ( : Watch highlights from the 2nd annual DEI Innovation Summit, which brings together thought leaders and DEI experts for a day of courageous conversations to enable bold action.

Snap News ( : Stay up to date on the latest and greatest product and innovation news at Snap.

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