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Intuit

Intuit is hiring: Principal Product Marketing Manager (San Francisco) in San Fra

Intuit, San Francisco, CA, US

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Overview

Intuits Enterprise Suite (IES) is transforming how midmarket and growing enterprise businesses manage their finances, projects, and operations all in one connected platform. As we expand IES across industries like Construction, Manufacturing, Financial Services/Real Estate/Family Office, Tech, Nonprofit, and Healthcare, were seeking a Principal Product Marketing Manager to define the strategy and narrative that drives vertical growth for the suite.

Responsibilities

Define the Vertical Strategy

  • Lead the endtoend product marketing strategy for industry expansion from market sizing and segmentation to positioning, pricing, and launch planning.
  • Identify highgrowth verticals and subsegments with the strongest productmarket fit, leveraging market, customer, and usage insights.
  • Develop frameworks that guide how Intuit builds, packages, and monetizes vertical workflows across QuickBooks Advanced and IES.
  • Partner with Finance, Analytics, and Product to model TAM, revenue potential, and attach opportunities across SKUs.

Shape Product and Packaging Decisions

  • Influence the product roadmap by connecting customer needs to monetization and adoption opportunities within each industry.
  • Define vertical editions, feature tiering, and pricing strategies that align with customer value and competitive dynamics.
  • Collaborate with Product to ensure new capabilities are positioned for maximum adoption, revenue, and retention.
  • Partner with PMMs across core departments to ensure a consistent and differentiated vertical ERP story.

Lead GotoMarket Strategy and Execution

  • Own the narrative for how IES delivers endtoend industry workflows ensuring clarity and resonance from the website to sales decks.
  • Build the GTM blueprint for vertical launches, including naming, messaging, content strategy, enablement, and demand activation.
  • Partner with Channel and Sales Enablement to equip sales teams with verticalspecific playbooks, proof points, and competitive positioning.
  • Lead crossfunctional readiness reviews to ensure alignment across product, sales, and marketing teams for each launch.

Act as a Strategic Thought Partner

  • Serve as the senior voice of the market regularly briefing leadership on trends, competitive movements, and opportunities for expansion.
  • Advise crossfunctional leaders on how to prioritize investments that accelerate vertical adoption and market share.
  • Represent Intuit at industry events, customer councils, and analyst briefings as a credible thought leader for midmarket ERP innovation.

Qualifications

  • 12+ years of experience in product marketing, product strategy, or gotomarket leadership
  • Deep understanding of how to translate customer insight into product and packaging decisions.
  • Track record of driving multivertical gotomarket initiatives that deliver measurable growth.
  • Exceptional storytelling and executive communication skills able to inspire action across all levels of the organization.
  • Analytical rigor with comfort in modeling market opportunities, pricing, and financial impact.
  • Experience leading without authority influencing roadmaps, org priorities, and crossfunctional outcomes.
  • Nice to have: domain expertise in Construction, Manufacturing, Financial Services/Real Estate/Family Office, Tech, Nonprofit, or Healthcare industries.

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit: Careers | Benefits). Pay offered is based on factors such as jobrelated knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:

Northern California (Bay Area): $197,000 - $265,500
Southern California: $183,000 - $247,500

Seniority Level: MidSenior level

Employment Type: Fulltime

Job Function: Marketing and Sales

Industries: Software Development

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