Laurel is hiring: Principal Product Marketing Manager (San Francisco) in San Fra
Laurel, San Francisco, CA, US
Laurel is on a mission to return time. As the leading AI Time platform for professional services firms, were transforming how organizations capture, analyze, and optimize their most valuable resource: time. Our proprietary machine learning technology automates work time capture and connects time data to business outcomes, enabling firms to increase profitability, improve client delivery, and make data-driven strategic decisions. We serve many of the worlds largest accounting and law firms, including EY, Grant Thornton, and Latham & Watkins, and process over 1 billion work activities annually that have never been collected and aggregated before Laurels AI Time platform.
Our team comprises top talent in AI, product development, and engineeringinnovative, humble, and forward-thinking professionals committed to redefining productivity in the knowledge economy. Were building solutions that empower workers to deliver twice the value in half the time, giving people more time to be creative and impactful. If youre passionate about transforming how people work and building a lasting company that explores the essence of time itself, wed love to meet you.
Principal Product Marketing Manager
The Role
We need a strategic product market leader to own and drive our category creation efforts. Youll collaborate with our Head of Marketing and CEO to define how we position AI Time in the market, craft compelling narratives that differentiate us from legacy timekeeping, and lead our gotomarket strategy as we scale.
This role is perfect for a principal product marketer who thrives on building strategy from the ground up, loves ambiguous fastpaced environments, and wants to own the narrative for a categorydefining company.
What Youll Own
Category Strategy & Positioning: Define how we position AI Time, own our value propositions, and create the strategic narrative that transforms complex AI capabilities into clear market differentiation
Messaging: Lead messaging strategy and execution across all touchpointstransform product roadmaps into compelling market stories that ladder up to our broader strategic narratives
Product Launch Strategy & Execution: Own endtoend strategy for taking new features and products to market, from tier 3 to tier 1 releases
Sales Enablement: Create highimpact assets and campaigns that accelerate deal velocity, working closely with sales leadership to optimize our gotomarket approach
Market Intelligence: Drive competitive analysis and market research to inform positioning decisions and identify strategic opportunities
Qualifications
Required:
7+ years B2B SaaS product marketing
Experience building messaging and positioning in earlystage, highgrowth environments
Exceptional storytelling and communication skills across multiple formatsfrom strategic narratives to sales collateral to presentations
Strong strategic thinking with ability to translate complex technical concepts into clear market narratives
Technologyfirst approach; you deploy tooling to scale your impact
Nice to Have:
Previous startup experience (Series A/B preferred)
Experience in professional services or B2B productivity software
Flexibility and Logistics:
Location: This role will be located in our SanFrancisco office and will need to work hybrid from our office 3 days per week.
Compensation: Competitive salary, generous equity, comprehensive medical/dental/vision coverage with covered premiums, 401(k), additional benefits including wellness/commuter/FSA stipends. For candidates based in SanFrancisco, CA, the compensation range for this role is $200,000$280,000USD. Final compensation amounts will be determined based on several factors including candidate experience, qualifications and expertise and may vary from the amounts listed.
Visa Sponsorship: Unfortunately we are unable to sponsor visas at this time.
Why join Laurel:
To date, weve secured significant funding from renowned venture capitalists (GoogleVentures, IVP, Anthos, Upfront Ventures), as well as notable individuals like Marc Benioff, Gokul Rajaram, Kevin Weil, and Alexis Ohanian
A smart, fun, collaborative, and inclusive team
Great employee benefits, including equity and 401k
Biannual, inperson company offsites, in unique locations, to grow and share time with the team
An opportunity to perform at your best while growing, making a meaningful impact on the companys trajectory, and embodying our core values: understanding your why, dancing in the rain, being your whole self, and sanctifying time
We encourage diverse perspectives and rigorous thinkers who arent afraid to challenge the status quo. Laurel is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. We are not able to support visa sponsorship or relocation assistance.
If you think youd be a good fit for this role, we encourage you to apply, even if you dont perfectly match all the bullet points in the job description. At Laurel, we strive to create an inclusive culture that encourages people from all walks of life to bring their unique, diverse perspectives to work. Every day, we aim to build an environment that empowers us all to do the best work of our careers, and we cant wait to show you what we have to offer!
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