Swoon
Technology Marketing Manager
Base pay range: $75,000.00/yr - $90,000.00/yr
Swoon is actively seeking a Technology Marketing Manager to join the team.
Responsibilities
Enable A/B testing and personalization , making light front‑end updates (JS/HTML), ensuring correct variant delivery, logging, experiment assignment, and clean data flow for UX/Product teams.
Manage the MarTech stack integrations , ensuring stable connections between marketing tools, the CDP, data warehouse, and advertising platforms (Google Ads, Meta, Salesforce).
Activate and manage customer data segments
in the CDP (Tealium/Hightouch/GrowthLoop) and deploy audiences to marketing/CRM systems for campaigns and personalization.
Validate and debug data
using SQL and analytics tools, ensuring that tracking, site behaviors, experiments, and marketing platforms receive accurate, reliable data.
Serve as the technical liaison
between Marketing, Web, UX, Product, and Data Engineering to translate needs into working technical solutions and ensure campaigns/tests launch smoothly.
Maintain documentation and governance , including MarTech taxonomy, data dictionary updates, change logs, and best‑practice standards for tracking and experimentation.
Qualifications
5+ years of experience
working with web analytics, tag management, or marketing technology platforms (GA4, GTM, Tealium, Optimizely, etc.).
Hands‑on experience
designing and implementing event tracking, data layers, pixels, and API‑based integrations across marketing and web platforms.
Experience with Customer Data Platforms
(Tealium, Hightouch, GrowthLoop) and activating audiences across ad platforms or CRM tools.
Ability to translate marketing, UX, and product requirements
into technical configurations and collaborate cross‑functionally to deliver tracking, experiments, and data pipelines.
Strong problem‑solving and communication skills , with the ability to explain technical concepts clearly to non‑technical stakeholders.
Location and Work Details
Location – Tempe, AZ
Hybrid Role – 3 days a week in office – 2 days at home
Salary - $75,000 - $85,000
Must be a US Citizen or Permanent Resident
Referrals increase your chances of interviewing at Swoon by 2x
Next Steps Apply Now!
#J-18808-Ljbffr
Swoon is actively seeking a Technology Marketing Manager to join the team.
Responsibilities
Enable A/B testing and personalization , making light front‑end updates (JS/HTML), ensuring correct variant delivery, logging, experiment assignment, and clean data flow for UX/Product teams.
Manage the MarTech stack integrations , ensuring stable connections between marketing tools, the CDP, data warehouse, and advertising platforms (Google Ads, Meta, Salesforce).
Activate and manage customer data segments
in the CDP (Tealium/Hightouch/GrowthLoop) and deploy audiences to marketing/CRM systems for campaigns and personalization.
Validate and debug data
using SQL and analytics tools, ensuring that tracking, site behaviors, experiments, and marketing platforms receive accurate, reliable data.
Serve as the technical liaison
between Marketing, Web, UX, Product, and Data Engineering to translate needs into working technical solutions and ensure campaigns/tests launch smoothly.
Maintain documentation and governance , including MarTech taxonomy, data dictionary updates, change logs, and best‑practice standards for tracking and experimentation.
Qualifications
5+ years of experience
working with web analytics, tag management, or marketing technology platforms (GA4, GTM, Tealium, Optimizely, etc.).
Hands‑on experience
designing and implementing event tracking, data layers, pixels, and API‑based integrations across marketing and web platforms.
Experience with Customer Data Platforms
(Tealium, Hightouch, GrowthLoop) and activating audiences across ad platforms or CRM tools.
Ability to translate marketing, UX, and product requirements
into technical configurations and collaborate cross‑functionally to deliver tracking, experiments, and data pipelines.
Strong problem‑solving and communication skills , with the ability to explain technical concepts clearly to non‑technical stakeholders.
Location and Work Details
Location – Tempe, AZ
Hybrid Role – 3 days a week in office – 2 days at home
Salary - $75,000 - $85,000
Must be a US Citizen or Permanent Resident
Referrals increase your chances of interviewing at Swoon by 2x
Next Steps Apply Now!
#J-18808-Ljbffr