Launch Potato
Media Buyer, Google – Launch Potato
Launch Potato is a profitable digital media company reaching over 30M monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. Our mission is to connect consumers with leading brands through data‑driven content and technology.
We are headquartered in South Florida with a remote‑first team across 15+ countries.
Why Join Us Accelerate your career by owning outcomes, moving fast, and driving impact within a global team of high performers.
What You'll Do Drive the growth and profitability of FinanceBuzz’s paid media portfolio by owning the strategy, execution, and optimization of Google Ads campaigns across financial services verticals.
Manage a large‑scale budget ($20M+/year), leveraging data to maximize ROAS and revenue.
Own campaign performance end‑to‑end, including pacing, reporting, and results.
Write compelling ad copy and collaborate on creative asset development.
Plan, launch, and optimize campaigns with precise targeting, bidding, and experimentation.
Continuously monitor and aggressively optimize to improve CTR, reduce CPA, and maximize ROAS.
Document tests and campaign changes in a structured log and share wins with stakeholders.
Collaborate with business leads, account managers, and yield partners to surface headwinds and align priorities.
Leverage competitive research to uncover new growth opportunities.
Serve as the internal subject‑matter authority on Google Ads strategy, scaling spend efficiently while protecting margins.
Minimum Qualifications
4+ years of hands‑on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube) with revenue/ROAS as the primary KPI.
Proven ability to manage large‑scale budgets ($20M+/year) and consistently meet ROAS and revenue goals independently.
Strong analytical skills and proficiency in BI tools (Looker, Tableau) plus advanced Excel/Sheets.
Ability to write compelling ad copy and collaborate on creative asset development.
Exceptional collaboration and communication skills, with a track record of influencing cross‑functional partners.
Competencies
Technical Mastery – deep knowledge of Google Ads and rapid, precise optimization.
Analytical Problem‑Solving – data‑driven decisions, trend identification, action recommendations.
Organizational Skills – manage multiple campaigns and shifting priorities.
Collaboration & Influence – partner with yield, business leads, and creative teams.
Growth Mindset – stay ahead of platform and industry changes.
Communication – clear, concise communication to peers and leadership.
Adaptability – thrive in a dynamic, test‑and‑learn environment.
Benefits & Compensation Base salary according to market rates for the nearest major metro, plus profit‑sharing bonus and competitive benefits. Future increases based on performance, not cost‑of‑living adjustments.
EEO Statement We are an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy or related medical conditions), sexual orientation, gender identity, gender expression, age, veteran status, disability, or other legally protected characteristics.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
#J-18808-Ljbffr
We are headquartered in South Florida with a remote‑first team across 15+ countries.
Why Join Us Accelerate your career by owning outcomes, moving fast, and driving impact within a global team of high performers.
What You'll Do Drive the growth and profitability of FinanceBuzz’s paid media portfolio by owning the strategy, execution, and optimization of Google Ads campaigns across financial services verticals.
Manage a large‑scale budget ($20M+/year), leveraging data to maximize ROAS and revenue.
Own campaign performance end‑to‑end, including pacing, reporting, and results.
Write compelling ad copy and collaborate on creative asset development.
Plan, launch, and optimize campaigns with precise targeting, bidding, and experimentation.
Continuously monitor and aggressively optimize to improve CTR, reduce CPA, and maximize ROAS.
Document tests and campaign changes in a structured log and share wins with stakeholders.
Collaborate with business leads, account managers, and yield partners to surface headwinds and align priorities.
Leverage competitive research to uncover new growth opportunities.
Serve as the internal subject‑matter authority on Google Ads strategy, scaling spend efficiently while protecting margins.
Minimum Qualifications
4+ years of hands‑on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube) with revenue/ROAS as the primary KPI.
Proven ability to manage large‑scale budgets ($20M+/year) and consistently meet ROAS and revenue goals independently.
Strong analytical skills and proficiency in BI tools (Looker, Tableau) plus advanced Excel/Sheets.
Ability to write compelling ad copy and collaborate on creative asset development.
Exceptional collaboration and communication skills, with a track record of influencing cross‑functional partners.
Competencies
Technical Mastery – deep knowledge of Google Ads and rapid, precise optimization.
Analytical Problem‑Solving – data‑driven decisions, trend identification, action recommendations.
Organizational Skills – manage multiple campaigns and shifting priorities.
Collaboration & Influence – partner with yield, business leads, and creative teams.
Growth Mindset – stay ahead of platform and industry changes.
Communication – clear, concise communication to peers and leadership.
Adaptability – thrive in a dynamic, test‑and‑learn environment.
Benefits & Compensation Base salary according to market rates for the nearest major metro, plus profit‑sharing bonus and competitive benefits. Future increases based on performance, not cost‑of‑living adjustments.
EEO Statement We are an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy or related medical conditions), sexual orientation, gender identity, gender expression, age, veteran status, disability, or other legally protected characteristics.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
#J-18808-Ljbffr