Abe
Senior Social Media Advertising Strategist (Remote US) - Future Opening
Abe, Indianapolis, Indiana, us, 46262
Senior Social Media Advertising Strategist (Remote US) – Future Opening
Are you a true marketing nerd with a passion for social media advertising and building new things with a motivated team? Then you may be the Senior Social Media Strategist of our dreams at Abe, a specialized consultancy focused exclusively on social media advertising.
We help clients leverage the full power of LinkedIn, Meta, and more to reach, engage, and convert their target audiences. With significant growth and a culture where the best idea wins, we’re looking for a Senior Strategist with a growth mindset to join our evolving team.
This role reports to the Associate Director and is a crucial part of our social media team.
Roles & Responsibilities
Oversee and lead a collection of Social Media accounts.
Serve as direct support to client contacts.
Communicate weekly with vendors or operational partners to align on tasks and improve quality.
Build client strategies each quarter.
Create, maintain, and optimize budgets for paid media campaigns.
Provide fractional support for internal marketing within Directive.
Deeply understand client positioning and unique value propositions.
Confirm lead routing accuracy within a CRM.
Manage personal productivity and utilization.
Work directly with the Associate Director to ensure internal and client goals are achieved.
Understand the value of Programmatic campaigns.
Drive cross-sells, upsells, and referrals via client relationships and professional network.
Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI.
What You Offer
4+ years experience at a performance/digital marketing agency, supporting B2B clients.
Deep expertise across paid social campaigns, specifically LinkedIn Ads.
Understanding of LinkedIn ad units such as conversation ads, document ads, CTV.
Proficiency with LinkedIn Campaign Manager, ZoomInfo, 6Sense, and related tools.
Ability to delegate to junior team members.
Strong grasp of paid principles: keyword research, ad copywriting, bid management, and optimization.
Ability to analyze performance data using Google Analytics, GA4, Excel, or similar tools.
Proven success with mid‑market or enterprise accounts.
Storytelling skills to translate data into strategy.
Competitive, curious problem‑solver attitude.
Up‑to‑date industry knowledge and willingness to learn.
Organized, prioritizes and manages multiple projects.
Quality‑obsessed mindset for advertising.
Travel to clients approximately once per year or as needed.
What Success Looks Like
Encompasses core values in all interactions.
Effectively manages ~5 mid‑tier and enterprise accounts.
Meets/exceeds KPIs, including client North Star Metrics and Client Satisfaction scores.
Builds trust and relationships that create consistent renewals.
Cross‑sell services aligned with client goals.
Communicates results clearly to client contacts and executives.
Makes exceptional strategic decisions for accounts.
Benefits
Living wage with base salary range $85,000‑$95,000 USD (actual may vary).
Medical, dental, vision, disability, and life insurance for you and your family, including a 100% employer‑paid plan for you and a 50% contribution for dependents.
Mental: Access to certified therapists via Spring Health, membership to Headspace.
Physical: Physical therapy through Omada, fertility support through Carrott, virtual workouts via Aaptiv, One Medical membership for primary and virtual care.
Time Off: Unlimited PTO (2‑week minimum), paid company holidays, birthday off, end‑of‑year recharge (closed Dec 24 – Jan 1), paid parental leave.
Financial: Traditional and Roth 401(k) with a 3% company match.
Bonus: Annual bonus based on tenure, scaling over time.
Work Environment Requirements As a remote‑first company, you’ll work from anywhere in the U.S., with optional visits to our Irvine, California office. For global positions, qualifications include proper work authorization and permanent residence in the country.
This role operates 100% virtually, collaborating via Zoom and Slack. You will use a laptop (PC or Mac) and related productivity tools, have reliable internet, and maintain a professional background. Reasonable accommodations are available for qualified individuals with disabilities.
Additional Information (EEO Statement) At Abe, one of our core values is People First. We’re committed to fostering a diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Industry Advertising Services
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We help clients leverage the full power of LinkedIn, Meta, and more to reach, engage, and convert their target audiences. With significant growth and a culture where the best idea wins, we’re looking for a Senior Strategist with a growth mindset to join our evolving team.
This role reports to the Associate Director and is a crucial part of our social media team.
Roles & Responsibilities
Oversee and lead a collection of Social Media accounts.
Serve as direct support to client contacts.
Communicate weekly with vendors or operational partners to align on tasks and improve quality.
Build client strategies each quarter.
Create, maintain, and optimize budgets for paid media campaigns.
Provide fractional support for internal marketing within Directive.
Deeply understand client positioning and unique value propositions.
Confirm lead routing accuracy within a CRM.
Manage personal productivity and utilization.
Work directly with the Associate Director to ensure internal and client goals are achieved.
Understand the value of Programmatic campaigns.
Drive cross-sells, upsells, and referrals via client relationships and professional network.
Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI.
What You Offer
4+ years experience at a performance/digital marketing agency, supporting B2B clients.
Deep expertise across paid social campaigns, specifically LinkedIn Ads.
Understanding of LinkedIn ad units such as conversation ads, document ads, CTV.
Proficiency with LinkedIn Campaign Manager, ZoomInfo, 6Sense, and related tools.
Ability to delegate to junior team members.
Strong grasp of paid principles: keyword research, ad copywriting, bid management, and optimization.
Ability to analyze performance data using Google Analytics, GA4, Excel, or similar tools.
Proven success with mid‑market or enterprise accounts.
Storytelling skills to translate data into strategy.
Competitive, curious problem‑solver attitude.
Up‑to‑date industry knowledge and willingness to learn.
Organized, prioritizes and manages multiple projects.
Quality‑obsessed mindset for advertising.
Travel to clients approximately once per year or as needed.
What Success Looks Like
Encompasses core values in all interactions.
Effectively manages ~5 mid‑tier and enterprise accounts.
Meets/exceeds KPIs, including client North Star Metrics and Client Satisfaction scores.
Builds trust and relationships that create consistent renewals.
Cross‑sell services aligned with client goals.
Communicates results clearly to client contacts and executives.
Makes exceptional strategic decisions for accounts.
Benefits
Living wage with base salary range $85,000‑$95,000 USD (actual may vary).
Medical, dental, vision, disability, and life insurance for you and your family, including a 100% employer‑paid plan for you and a 50% contribution for dependents.
Mental: Access to certified therapists via Spring Health, membership to Headspace.
Physical: Physical therapy through Omada, fertility support through Carrott, virtual workouts via Aaptiv, One Medical membership for primary and virtual care.
Time Off: Unlimited PTO (2‑week minimum), paid company holidays, birthday off, end‑of‑year recharge (closed Dec 24 – Jan 1), paid parental leave.
Financial: Traditional and Roth 401(k) with a 3% company match.
Bonus: Annual bonus based on tenure, scaling over time.
Work Environment Requirements As a remote‑first company, you’ll work from anywhere in the U.S., with optional visits to our Irvine, California office. For global positions, qualifications include proper work authorization and permanent residence in the country.
This role operates 100% virtually, collaborating via Zoom and Slack. You will use a laptop (PC or Mac) and related productivity tools, have reliable internet, and maintain a professional background. Reasonable accommodations are available for qualified individuals with disabilities.
Additional Information (EEO Statement) At Abe, one of our core values is People First. We’re committed to fostering a diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Industry Advertising Services
#J-18808-Ljbffr