Hewlett Packard Enterprise Company
Product Marketing Manager
Hewlett Packard Enterprise Company, Saratoga Springs, New York, United States
Product Marketing Manager
Hybrid role – work on average 2 days per week from an HPE office.
Who We Are Hewlett Packard Enterprise is a global edge‑to‑cloud company advancing the way people live and work. We connect, protect, analyze, and act on data and applications wherever they live, from edge to cloud, turning insights into outcomes at the speed required to thrive.
Job Description As a Product Marketing Manager at HPE OpsRamp, you drive go‑to‑market strategies, craft compelling messaging, and enable sales teams to position solutions effectively. You bridge product management, sales, customer success, and marketing to resonate with IT operations teams worldwide. This hybrid role combines strategic thinking with execution, requiring collaboration across teams while working onsite at least 2 days a week.
Responsibilities
Product Positioning and Messaging:
Develop clear, compelling product positioning highlighting value in monitoring, observability, and AIOps. Create and maintain messaging frameworks tailored to personas, industries, and use cases.
Go‑to‑Market Strategy:
Define and execute strategies for existing and new product offerings. Collaborate with product, engineering, and sales to align plans with roadmaps and objectives.
Content Creation:
Produce high‑impact collateral: value propositions, presentations, solution briefs, whitepapers, case studies, and blogs. Partner with demand generation for landing pages, reports, and webinars.
Market Research and Competitive Analysis:
Conduct research to identify trends, customer pain points, and competitive insights. Translate findings into actionable recommendations.
Sales Enablement:
Develop battle cards, product training materials, and objection‑handling guides. Partner with sales to equip teams to communicate product value.
Customer Advocacy:
Work with customer success to showcase success stories and leverage feedback to refine messaging and influence roadmap decisions.
Education and Experience
BA or BS in Marketing or related field; MBA preferred.
10+ years of product marketing experience in infrastructure monitoring, application performance monitoring (APM), cloud‑native observability, or AIOps.
Strong understanding of hybrid IT environments, observability tools, and AI‑driven solutions for IT operations.
Proven track record of developing go‑to‑market strategies and crafting compelling product narratives.
Ability to work cross‑functionally and build relationships with product, sales, and marketing teams.
Impact / Scope
Drive and evaluate marketing strategies that generate revenue, share gains, and enhance customer/partner engagement.
Partner with sales in key account acquisition and development.
Compensation USD Annual Salary: $119,500.00 – $275,000.00.
Benefits We offer comprehensive health & wellbeing benefits, personal & professional development programs, and an inclusive culture that celebrates individual uniqueness.
EEO Statement HPE is an Equal Employment Opportunity/Veterans/Disabled/LGBT employer. We do not discriminate on the basis of race, gender, or any other protected category, and all decisions we make are based on qualifications, merit, and business need. HPE will comply with all applicable laws related to employer use of arrest and conviction records, including laws requiring consideration for qualified applicants with criminal histories.
Contact Follow @HPECareers on Instagram to see the latest on people, culture, and tech at HPE.
#J-18808-Ljbffr
Who We Are Hewlett Packard Enterprise is a global edge‑to‑cloud company advancing the way people live and work. We connect, protect, analyze, and act on data and applications wherever they live, from edge to cloud, turning insights into outcomes at the speed required to thrive.
Job Description As a Product Marketing Manager at HPE OpsRamp, you drive go‑to‑market strategies, craft compelling messaging, and enable sales teams to position solutions effectively. You bridge product management, sales, customer success, and marketing to resonate with IT operations teams worldwide. This hybrid role combines strategic thinking with execution, requiring collaboration across teams while working onsite at least 2 days a week.
Responsibilities
Product Positioning and Messaging:
Develop clear, compelling product positioning highlighting value in monitoring, observability, and AIOps. Create and maintain messaging frameworks tailored to personas, industries, and use cases.
Go‑to‑Market Strategy:
Define and execute strategies for existing and new product offerings. Collaborate with product, engineering, and sales to align plans with roadmaps and objectives.
Content Creation:
Produce high‑impact collateral: value propositions, presentations, solution briefs, whitepapers, case studies, and blogs. Partner with demand generation for landing pages, reports, and webinars.
Market Research and Competitive Analysis:
Conduct research to identify trends, customer pain points, and competitive insights. Translate findings into actionable recommendations.
Sales Enablement:
Develop battle cards, product training materials, and objection‑handling guides. Partner with sales to equip teams to communicate product value.
Customer Advocacy:
Work with customer success to showcase success stories and leverage feedback to refine messaging and influence roadmap decisions.
Education and Experience
BA or BS in Marketing or related field; MBA preferred.
10+ years of product marketing experience in infrastructure monitoring, application performance monitoring (APM), cloud‑native observability, or AIOps.
Strong understanding of hybrid IT environments, observability tools, and AI‑driven solutions for IT operations.
Proven track record of developing go‑to‑market strategies and crafting compelling product narratives.
Ability to work cross‑functionally and build relationships with product, sales, and marketing teams.
Impact / Scope
Drive and evaluate marketing strategies that generate revenue, share gains, and enhance customer/partner engagement.
Partner with sales in key account acquisition and development.
Compensation USD Annual Salary: $119,500.00 – $275,000.00.
Benefits We offer comprehensive health & wellbeing benefits, personal & professional development programs, and an inclusive culture that celebrates individual uniqueness.
EEO Statement HPE is an Equal Employment Opportunity/Veterans/Disabled/LGBT employer. We do not discriminate on the basis of race, gender, or any other protected category, and all decisions we make are based on qualifications, merit, and business need. HPE will comply with all applicable laws related to employer use of arrest and conviction records, including laws requiring consideration for qualified applicants with criminal histories.
Contact Follow @HPECareers on Instagram to see the latest on people, culture, and tech at HPE.
#J-18808-Ljbffr