Launch Potato is hiring: Media Buyer, Google in Miami

Join to apply for the Media Buyer, Google role at Launch Potato

2018 2023… 1 Day ago

WHO ARE WE?

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

WHY JOIN US?

At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.

MUST HAVE:

• 4+ years of hands‑on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube) with revenue/ROAS as the primary KPI.
• Proven ability to manage large‑scale budgets ($20M+/year) and consistently meet ROAS and revenue goals independently.
• Strong analytical skills with proficiency in Looker, Tableau, or equivalent BI tools, plus advanced Excel/Google Sheets (Pivot Tables, VLOOKUPs).
• Ability to write compelling ad copy and collaborate effectively on creative asset development.
• Exceptional collaboration and communication skills, with a track record of influencing cross‑functional partners to drive results.

EXPERIENCE:

Minimum of 4 years managing Google Ads campaigns across multiple formats, proven success optimizing large‑scale budgets ($20M+/year). Skilled at independently analyzing campaign data, generating insights, and driving ROAS and revenue growth through both strategy and execution.

YOUR ROLE

Drive the growth and profitability of FinanceBuzz’s paid media portfolio by owning the strategy, execution, and optimization of Google Ads campaigns within various financial services verticals. You’ll manage a large‑scale budget ($20M+/year), leveraging data to maximize ROAS and revenue while continuously testing, learning, and scaling across campaign types.

Outcomes (Performance Expectations)

• Own end‑to‑end campaign performance. Full responsibility for pacing, reporting, and results across all assigned Google Ads campaigns.
• Source and manage creative like a performance marketer. Proactively write ad copy, partner on creative development, maintain an organized asset library that fuels rapid testing and iteration.
• Plan, launch, and optimize with precision. Design campaigns with thoughtful strategy and measurable objectives, owning targeting, bidding, and creative experimentation to push boundaries and unlock new growth.
• Continuously monitor health and aggressively optimize to drive higher CTR, reduce CPA, and maximize ROAS. Every optimization is owned, tracked, and measured against business outcomes.
• Turn testing into a competitive advantage. Document all tests and campaign changes in a structured log, share wins and learnings to raise the bar for the paid media team and broader stakeholders.
• Collaborate intensified. Work with business leads, account managers, yield partners to surface headwinds/tailwinds, provide crisp performance updates, and drive alignment on priorities.
• Push into new territory. Leverage competitive research and intelligence tools to map the vertical landscape, uncover new opportunities and lead the charge into unexplored areas of growth.
• Be the expert. Serve as internal subject matter authority on Google Ads strategy, owning the full life cycle while relentlessly seeking ways to scale spend efficiently and protect margins.

Competencies

• Technical Mastery: Demonstrates deep knowledge of the Google Ads ecosystem and independently optimizes complex campaign structures. Owns outcomes, diagnosing and correcting performance challenges with speed and precision.
• Analytical Problem‑Solving: Takes full ownership of data‑driven decision‑making, proactively identifies trends, risks, and opportunities. Provides actionable recommendations without oversight, ensuring confidence in insights and action.
• Organizational Skills: Holds accountability for managing multiple campaigns and shifting priorities. Meets deadlines reliably, adapts quickly to change, and ensures nothing falls through the cracks in a fast‑paced environment.
• Collaboration & Influence: Owns role in cross‑functional success by partnering effectively with yield, business leads, and creative teams. Influences decisions through clarity, data, and solutions maximizing outcomes for the business.
• Growth Mindset: Requests proactive performance improvement and stays ahead of platform and industry changes, takes responsibility for closing knowledge gaps and capitalizing on new opportunities.

Legal: Equal opportunity employer, accommodations for qualified candidates and individuals with a history of overcoming the greatest obstacles within the constraints of the law. If you have a refund, the remainder is refundable. Fair opportunity policy date of work done. Everyone participation is guaranteed.