Strategic Lead, Traditional Media Job at PureCars Technologies, LLC in Houston

Traditional Media Strategist About PureCars PureCars helps unlock the full sales potential of automotive dealers across the US and Canada using a proprietary multi-channel advertising and analytics software platform combined with a team of high-touch digital strategy experts. By utilizing our extensive data library, DMS connectivity, and our digital advertising and attribution solutions, our platform enables automotive dealers to capture more customers, optimize digital advertising spend, and maximize profitability while providing mission-critical business insights and analytics. We are focused on investing in world‑class talent and technology in order to help our partners dominate their markets in new and innovative ways. Come join us as we take on the ad‑tech and automotive industries by storm. General Attributes Strong attention to detail and organizational skills Automotive experience preferred, retail experience required Strong ability to negotiate effectively and communicate with clients, teams, and vendors Skill in developing innovative campaigns and experimenting with new media channels. The ability to see the bigger picture and develop media plans that align with overall marketing objectives Capacity to lead a team and guide their professional development. Duties include Management of traditional media process across cross‑functional teams Responsible for leading the development and execution of media buying strategies to reach target audiences Overseeing and managing campaign budgets, negotiating rates with media vendors for maximum impact Analyzing performance data to drive ROI, and mentoring a team of media buyers Monitor campaigns across traditional channels, continuously pushing buyers toward optimizing for performance Look for proactive partnership opportunities for dealers at events, local activations, or tent pole moments Leadership/Mgmt Manage Traditional Media Buyer team through spirit of innovation, care, and desire to win Track key performance indicators (KPIs), analyze campaign performance, and provide actionable insights and reports to stakeholders Salary Range $135,000 Location Remote, Houston preferred EEO Statement PureCars is committed to building diverse teams and upholding an equal employment workplace that is free from discrimination. We hire amazing individuals regardless of their race, color, ancestry, religion, sex, gender identity, national origin, sexual orientation, age, citizenship, marital status, pregnancy, medical conditions, genetic information, disability, or Veteran status. Just be passionate, genuine, collaborative, data‑driven, and entrepreneurial at heart! #J-18808-Ljbffr In Summary: PureCars helps unlock the full sales potential of automotive dealers across the US and Canada using a proprietary multi-channel advertising and analytics software platform combined with a team of high-touch digital strategy experts . Duties include Management of traditional media process across cross‑functional teams . Responsible for leading the development and execution of media buying strategies to reach target audiences . En Español: PureCars ayuda a desbloquear todo el potencial de ventas de los distribuidores automotores en Estados Unidos y Canadá utilizando una plataforma patentada de software de publicidad y análisis multicanal combinado con un equipo de expertos en estrategia digital de alto nivel. Al utilizar nuestra extensa biblioteca de datos, conectividad DMS y nuestras soluciones digitales de marketing y atribución, nuestra plataforma permite que los distribuedores automotrices capten más clientes, optimizen el gasto publicitario digital y maximicen la rentabilidad al tiempo que proporcionan conocimientos empresariales críticos y analíticas. Nos enfocamos en invertir en tecnología y talento de clase mundial para ayudar a nuestros socios a dominar sus mercados en formas nuevas e innovadoras. Únete a nosotros mientras abordamos las industrias del marketing ad-tech y automovilístico por detalle. Las tareas incluyen la gestión del proceso de los medios tradicionales a través de equipos interfuncionales Responsable por liderar el desarrollo y ejecución de estrategias de compra de medios para llegar al público objetivo Supervisión y administración de presupuestos de campañas, negociación de tarifas con proveedores de medios de comunicación para obtener un máximo impacto Análisis de datos de rendimiento para impulsar el ROI, y tutoría de un equipo de compradores de medios Monitorizar las campaña en canales tradicionales, empujar continuamente a los compradores hacia la optimización del desempeño Buscar oportunidades de asociación proactiva para distribuidores en eventos, activaciones locales o momentos de diez polos Liderazgo/Mgmt Gestionar el equipo de Comprador de Medios Tradicionales mediante espíritu de innovación, cuidado y deseo de ganar Seguir indicadores clave de desempeño (KP), analizar el desempeño de la campaña, y proporcionar información accionable e informes a los interesados Rango Salario $135,000 Localización remota, Houston E-Place Declaración #188 Los EE.