S&P Global is hiring: Marketing Content Creator in Minneapolis

Marketing Content Creator – S&P Global

Join the team at S&P Global as a Marketing Content Creator to develop social media, website, and thought leadership content for a fast‑moving B2B technology solutions provider that serves the automotive industry.

The Opportunity

We are looking for a dynamic, creative individual who excels at producing both long‑form and short‑form copy, managing editorial calendars, and leveraging SEO and data analytics to drive brand awareness, affinity and conversion.

Key Responsibilities

• Write, edit and publish web content and thought‑leadership pieces tailored to automotive dealer audiences.
• Collaborate with Product Marketing & Customer Communications to create content that supports client acquisition, retention and engagement.
• Manage an editorial calendar that covers the full marketing funnel, focusing on organic traffic and lead conversion.
• Oversee the full blog lifecycle: ideation, keyword research, outlining, writing, editing and publishing.
• Conduct keyword research, competitive analysis and SEO best‑practice implementation.
• Execute the company’s social media strategy and maintain consistency of brand voice and messaging across LinkedIn, Facebook, Instagram, YouTube and other platforms, including ownership of the LinkedIn newsletter “Masterminded”.
• Partner with Marketing Operations to track content performance, analyze data, and provide actionable insights for continuous improvement.
• Stay current with digital communications trends, emerging platforms and audience behavior to recommend best practices.
• Maintain high standards of messaging, grammar, writing and style.

Qualifications

• 2+ years of hands‑on experience writing content and social media for a brand or organization, with measurable results.
• Strong background in SEO, digital trends and performance metrics.
• Excellent writing, editing and storytelling skills with an understanding of audience engagement across platforms.
• Strategic thinker experienced in developing and executing content strategies.
• Comfortable using AI tools to support content creation.
• High attention to detail and quality, especially in time‑critical situations.
• Highly organized with strong planning and project‑management skills.

Professional Skills / Preferred Experience

• Background in automotive or SaaS technology (dealership experience desirable).
• Ability to navigate ambiguity and manage multiple assignments.
• Excellent interpersonal skills and ability to influence stakeholders.
• Adaptability to changing priorities and commitment to industry trends.
• Basic knowledge of graphic design & video content tools (e.g., Adobe Creative Suite).

Right to Work

This role is limited to candidates who have an indefinite right to work within the United States.

Compensation & Benefits (US Applicants Only)

• Base salary range: $53,084 – $109,089 (location and experience dependent).
• Annual incentive plan eligibility.
• Additional corporate benefits are available; more information can be found at https://spgbenefits.com/benefit-summaries/us.

About AutomotiveMastermind

Founded in 2012, automotiveMastermind is a leading provider of predictive analytics and marketing automation solutions for the automotive industry. Through its proprietary platform, Mastermind, the company empowers dealers to close more deals by predicting future buyers and consistently marketing to them.

Equal Opportunity Employer

S&P Global is an equal‑opportunity employer. All qualified candidates will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status or any other status protected by law. Only electronic job submissions will be considered.

Contact

For assistance with the application process due to a disability, please email EEO.Compliance@spglobal.com.

Additional Information

Job ID: 322881 Posted On: 2025-11-26 Location: New York, NY, USA