Influencer Marketing Strategist (MIA) Job at bread & Butter in Miami

Influencer Marketing Strategist (MIA)

bread & Butter

Who we are

bread & Butter is a full-service communications agency with a focus on food, drink, and travel. We combine local insight with a national network to craft creative, multidisciplinary campaigns. We partner with innovative businesses that inspire us and challenge us to think big while acting small.

Why bread & Butter

We are Southerners at heart—always saying “Please” and “Thank You.” We believe everyone deserves a seat at the table and practice hospitality in everything we do. We value time, open communication, and new ways to increase long‑term brand awareness. Our work is our pleasure, blending work and enjoyment seamlessly.

Role Overview

An Influencer Marketing Strategist is a creative dynamo, a trendsetter, and a social butterfly eager to roll up sleeves and execute. You will serve as the main point of contact between clients and influencers, craft influencer strategies aligned with client objectives, and ensure timely, high‑quality coverage. You will lead campaigns, build relationships, stay ahead of trends, and inspire the team.

Responsibilities

• Support influencer marketing campaigns and content creation.
• Manage day‑to‑day client needs and act as liaison between influencers and clients.
• Represent the company and collaborate with influencers.
• Report to Digital Director and Chief Digital Officer; potential to manage Influencer Marketing Managers.

Requirements

• Relevant Experience: 5‑7 years of full‑time, post‑graduate experience in social media management/marketing, especially with influencers and brand partners. BA/BS degree or equivalent.
• Social Media Proficiency: Extensive knowledge of Facebook, Twitter, TikTok, Instagram, and other networks.
• Campaign Launch Expertise: Proven record launching campaigns for hotels, restaurants, celebrities, or CPG brands.
• Communication & Strategy: Passion for writing, smart strategy, data analysis, and optimization.
• Social Media Voice: Ability to create social‑friendly voice and meaningful conversations.
• Visual Acumen: Aesthetic eye for social media visuals aligned with brand strategy.
• Multitasking: Navigate multiple clients, platforms, and communities simultaneously.
• Pop Culture Savvy: Stay on top of trends to spot opportunities.
• Industry Engagement: Active daily presence in hospitality‑focused social media.
• Attention to Detail: Obsessive attention ensuring quality.
• Interpersonal Skills: Confidence, presentation, and relationship building.
• Team Player: Collaborate effectively with colleagues.
• Current Trends: Stay informed about industry changes and bring them to strategy.
• Thrives in fast‑paced environment; prioritizes and flexibly handles multiple projects.
• Ready to grow, innovate, and impact influencer marketing.

Working Conditions

Hybrid, office‑based role with meetings and briefings. Occasional travel may be required. Standard office hours, but deadlines or client demands may require evenings or weekends. Must be authorized to work in the U.S.

Benefits

• Generous paid time off
• Paid sick/personal time
• Birthday off
• Endless summer Fridays (half‑days year‑round)
• Flexible, hybrid schedule
• Work from any b&B office when in town
• Medical, dental & dependents coverage
• Extended benefits: vision, life, disability, EAP
• Generous maternity and family planning leave
• 3% contribution to 401(k)
• Cell phone reimbursement
• New business bonuses
• Employee referral bonus
• Dogs welcome
• Weekly Wine Wednesdays
• Robust training program
• Mentorship program
• Local giveback initiative

Compensation

Annual salary range: $75,000 to $82,500.

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Marketing

Industries

• Wireless Services, Telecommunications, and Communications Equipment Manufacturing