ByteDance is hiring: Influencer Marketing Manager, Code AI Apps in San Francisco

Influencer Marketing Manager, Code AI Apps

1 day ago Be among the first 25 applicants

Get AI-powered advice on this job and more exclusive features.

About the Team

The Developer Operation team at ByteDance serves as the bridge between our engineering innovation and the global developer community. Our mission is to connect developers to the power of AI-driven coding. We build meaningful relationships with developers, create content, and enable them to succeed using our tools and APIs. Acting as vibe coding advocates, we bring developer feedback into the company while showcasing our technology to the world.

Responsibilities

• Identify and recruit US-based Key Opinion Leaders (KOLs) aligned with TRAE’s brand, negotiating partnerships to drive market penetration.
• Oversee end-to-end Key Opinion Leaders (KOLs) campaigns: plan content themes, align timelines, and monitor execution quality.
• Track key metrics (engagement, conversions) post-campaign, deriving insights to refine collaboration strategies.
• Nurture long-term Key Opinion Leaders (KOLs) relationships via regular communication, while scouting emerging influencers for expansion.

Qualifications

Minimum Qualifications

• Bachelor's degree or above in Marketing or Business related fields.
• Deep understanding of US social platforms and KOL ecosystem dynamics.
• 3+ year experience in US market operations, with a track record of executing successful campaigns.
• Excellent communication skills; ability to collaborate with internal teams (marketing, product) efficiently.

Preferred Qualifications

• Experienced in Key Opinion Leaders (KOLs) marketing.
• Knowledge of AI coding industry.

About Us

Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.

Why Join ByteDance

Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.

Diversity & Inclusion

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

Reasonable Accommodation

ByteDance is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us via https://tinyurl.com/RA-request

Job Information

Compensation: $112,356 - $211,112 annually. Predominantly base salary, with potential discretionary bonuses and restricted stock units. Benefits include medical, dental, vision insurance, a 401(k) savings plan with company match, paid parental leave, disability coverage, life insurance, wellbeing benefits, 10 paid holidays, 10 paid sick days and 17 days of paid personal time (prorated upon hire with increasing accruals by tenure). Company reserves the right to modify or change these benefits at any time.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales; Technology, Information and Internet

Referrals increase your chances of interviewing at ByteDance by 2x