DIGITAL NEWS CONTENT PRODUCER - WMTV Job at Wisconsin Psychiatric Association In

About Gray Media

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formerly known as Gray Television, Inc. The company is the nation’s largest owner of top‑rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of U.S. television households. The portfolio includes 77 markets with the top‑rated television station, 100 markets with the first and/or second‑highest‑rated television station, and the largest Telemundo affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV households. Gray also owns Gray Digital Media, a full‑service digital agency offering national and local clients digital marketing strategies with advanced digital products and services. Additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WMTV

WMTV is the NBC and CW affiliate owned by Gray Television serving south central Wisconsin. It is the #1 station leading the market in news and weather coverage and is recognized for its accuracy and immediacy on digital platforms. WMTV has earned the Wisconsin Broadcasters Association News Operation of the Year award for five of the last six years and the WBAs Station of the Year award. It has also received nine RTDNA Regional Edward R. Murrow awards for overall excellence, plus two national Edward R. Murrow awards in 2025 for digital and breaking news coverage. The station recently won two Chicago/Midwest Regional Emmys for The Morning Show and the 6:00 pm newscast. Working at WMTV gives you the chance to join an award‑winning team in a community consistently named one of the best places to live in America, located just 1.5 hours from Milwaukee, 2.5 hours from Chicago, and 5 hours from Minneapolis/St. Paul.

Job Summary/Description

WMTV 15 News has an immediate opening for a nightside digital content producer who is excited to innovate. The top candidate will help us engage and expand our digital audiences across all platforms, including streaming from our digital desk, social media, and WMTV15news.com.

Duties/Responsibilities

• Act with urgency and immediacy to write and post copy daily on all digital platforms as new information is learned.
• Identify live‑streaming opportunities and bring live and user‑generated content to our News Now Desk in newscasts and to the Digital News Desk for streaming to services like Roku and FireTV.
• Possess on‑air talent for the digital desk during breaking news or press conferences and be comfortable appearing in reels for social media.
• Coach reporters in daily social media responsibilities and digital platforms; assist with digital add‑ons such as interactive graphics, photo galleries, and extended interviews for on‑air stories.
• Consistently execute SEO strategies.
• Clip videos to attach to web articles or for standalone social posts.
• Ensure story selection and placement on wmtv15news.com fit newsroom standards for vision and growth.
• Craft compelling push alerts and posts for our social media pages; reach and engage viewers on Facebook, Instagram, TikTok, and YouTube.
• Understand our DMA, key target audiences, and where they live.
• Track and review digital metrics to grow audiences and engagement; monitor staff and competitors on social media.

Qualifications/Requirements

• Prefer a college degree in journalism or a related field and at least one year of newsroom or digital producing experience.
• Desire to win, a positive attitude, and the ability to reflect on your work and apply feedback.
• Strong research skills and the ability to dig “beyond the press release” and confirm incoming news tips via email or social media.
• Strong time‑management skills; able to work quickly while maintaining accuracy; multitask and maintain composure under deadline pressure and during breaking news.
• Established and responsible presence on digital platforms, including social media.
• Working knowledge of CMS and digital platforms, including ARC, Social News Desk, Canva, and Taboola; Photoshop experience is a plus.
• Understanding of and adherence to AP Style.
• Strong written and verbal communication skills.
• Flexibility to work different hours and shifts to cover co‑workers or assist during breaking news.

Additional Info

WMTV-TV/Gray Media is a drug‑free company.

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

To apply, visit https://gray.tv/careers#currentopenings and type the job title, station call letters, or click “apply now” to upload your resume, cover letter, and references. Current employees who are interested in this position can apply through the Gray‑TV UltiPro self‑service portal.

Click here to learn more about the Madison market and working at WMTV: https://www.youtube.com/watch?v=c7KugIlmEWI