VIDOUN GROUP is hiring: Director of Publicity in New York

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VIDOUN is a culture-driven PR and communications studio based in New York. Since 2018, we have partnered with clients across art, design, architecture, hospitality, fashion, and technology to create campaigns, events, and narratives that shape cultural conversations. We specialize in connecting brands and organizations with the audiences that matter most through storytelling, media engagement, and cultural strategy.

As VIDOUN prepares for its next phase of growth, we are seeking a Director of Publicity to lead client account activities, oversee a small but dynamic team, and help scale our agency into the future.

Role Overview

The Director of Publicity is a senior leader who will oversee day-to-day client account management, media strategy, and campaign execution. This person will supervise a Client Account Assistant and a network of contract publicists, serve as the primary point of contact for clients, and collaborate directly with the founder on agency direction and new business.

This is an opportunity to build a department, shape VIDOUN’s publicity approach, and make a visible impact on both our clients and the agency’s trajectory.

Key Responsibilities

• Act as lead strategist and day-to-day contact for client accounts across art, design, hospitality, and tech.
• Develop and manage comprehensive publicity campaigns from concept through completion.
• Prepare client-facing briefs, agendas, follow-up notes, and reporting to ensure clear communication and measurable outcomes.

Media Strategy & Relationships

• Create and execute compelling media strategies aligned with client positioning and cultural moments.
• Cultivate relationships with journalists, editors, influencers, and tastemakers across lifestyle, culture, business, and trade press.
• Oversee press materials and pitch strategies, ensuring impactful placements across top-tier publications.
• Supervise and mentor a Client Account Assistant and contractor publicists.
• Manage workflows, deadlines, and quality control across multiple client campaigns.
• Provide guidance and structure to support professional growth and accountability.

Agency Growth & Business Development

• Collaborate with the founder on proposals, decks, and pitches for prospective clients.
• Identify opportunities to grow existing accounts and expand VIDOUN’s footprint into emerging sectors.
• Contribute to refining agency processes and infrastructure to support scale and long-term success.

Budget & Accountability

• Oversee client campaign budgets and ensure projects are delivered on time and within scope.
• Track outcomes and KPIs to demonstrate measurable value to clients.
• Ensure high standards of quality and consistency across all deliverables.

Qualifications

• 7+ years of experience in PR, publicity, or communications, with expertise in culture-driven industries (preferably: art, design, fashion, hospitality, lifestyle, or tech).
• Proven success leading client accounts and securing meaningful media placements.
• Strong team management experience with the ability to mentor and motivate.
• Excellent writing, pitching, and client communication skills.
• Entrepreneurial mindset: ability to thrive in a small, agile environment while contributing to growth strategy.
• Passion for culture, creativity, and innovation.
• Salary range $90k-$100k.
• Competitive salary commensurate with experience.
• Performance-based bonus potential.
• Health, dental, and vision benefits.
• Generous PTO.
• Opportunity to shape and grow with the agency during a pivotal stage of expansion.

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing, Public Relations, and Writing/Editing

Industries

• Advertising Services