Director, Global Media Planning - Santa Monica, 90404, United States of America
How we LEAD:
We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
We are seeking an experienced Director, Global Media Planning to support frontline and catalog repertoire on a global scale. This is a permanent, full-time position. Artist success is our ultimate metric, and what drives our mindset, skillset, and company culture. The ideal candidate for this position is passionate about the ever-changing advertising landscape and about MUSIC! They have deep expertise across digital media channels, including paid search, social, programmatic, display, video, mobile as well as emerging media and new technology platforms. They have experience leading full-funnel media strategy across multiple regions and stakeholders, and excel in a cross-functional environment, partnering closely with media buyers, analytics, and local marketing teams to deliver cohesive and effective media strategies. This person thrives in a fast-paced, dynamic setting, managing multiple workstreams and communications simultaneously while maintaining strong organization and attention to detail. A natural storyteller, the Director, Global Media Planning can distill complex data into clear, actionable insights for both marketing and executive audiences.
How you’ll CREATE:
- Partner with global marketing and paid media teams to coordinate international paid media efforts, including global campaign planning, reporting and analysis, and establishing shared best practices.
- Develop and delegate execution of global full-funnel campaigns across social, video and programmatic platforms
- Identify and define target audiences per market, analyzing consumer behaviors, shopping habits, and media consumption patterns.
- Build and manage first-party and custom audiences for activation across DSPs
- Manage global media budgets, tracking spend, pacing, and optimization opportunities
- Research trends, innovations, and changes that impact media planning and buying
- Lead test-and-learn initiatives including creative A/B testing, multivariate testing, and platform or format experimentation.
- Provide recommendations to improve landing pages, websites, and overall user experience to optimize paid conversions
- Understand pixel implementation on websites for data collection and conversion tracking
Bring your VIBE:
- Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, or communications preferred
- 5+ years media planning or buying experience - preferably within entertainment, e-commerce, or agency environments.
- Confidence in written and verbal communication skills in client-facing environment
- Experience buying through Meta, Google AdWords, TikTok, X, Snapchat, and other DSPs
- Understanding of Google Shopping, Demand Gen, and PMAX campaigns, Facebook Commerce Manager, and Shopify
- Proficiency in Keynote, Word, Excel and PowerPoint with ability to build compelling reports detailing campaign successes, ROI and learnings.
- Experience with DoubleClick, Google Analytics, Domo, Looker, Linkfire
- Demonstrated ability to drive eCommerce revenue growth and lead generation through paid media.
- Passionate music fan