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Marketing Associate

SalaryGuide, El Paso, TX, United States

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Responsibilities

Oversee and optimize the CRM platform (e.g., HubSpot), ensuring data accuracy, cleanliness, and proper maintenance to support marketing efforts. Assist in digital content initiatives by creating, scheduling, and distributing content across platforms like YouTube, Vimeo, Instagram, and TikTok to enhance audience engagement. Support the planning, execution, and performance tracking of monthly promotional campaigns, providing insights for continuous improvement. Develop and update marketing materials and presentations tailored to client needs, ensuring consistency and professionalism. Collaborate with cross-functional teams to support campaign execution, including updating contact databases, managing email communications, and coordinating release schedules. Create, deliver, and fulfill marketing assets for clients, ensuring timely and high-quality delivery. Provide professional customer support by responding promptly to author and consumer inquiries, maintaining a high level of customer satisfaction. Conduct ongoing market research and competitive analysis, maintaining a tracking grid to stay informed of industry trends and best practices. Requirements

The ideal candidate will have at least two years of experience in digital marketing, demonstrating a solid understanding of marketing automation systems such as HubSpot, MailChimp, Hootsuite, Canva, and Google Analytics. A bachelor’s degree in marketing or a related field is required, with additional preference given to candidates with relevant industry experience. Strong proficiency in Microsoft Excel for data analysis and reporting, along with excellent oral and written communication skills, is essential. The candidate should be a motivated self-starter with a proactive approach, capable of managing multiple projects simultaneously while meeting deadlines. Organizational skills, attention to detail, and the ability to work collaboratively across teams are critical. Familiarity with content creation and distribution across digital platforms such as YouTube, Vimeo, Instagram, and TikTok is highly desirable Preferred

Benefits

medical, dental, and vision insurance, along with prescription coverage short-term disability accidental death and dismemberment (AD&D) insurance life insurance 401(k) retirement plan flexible hybrid work model, with two days per week in the office opportunities for professional development and growth

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