Locate
About LocateAI Locate is the first technology‑enabled brokerage for the retail industry, helping brands like Allbirds, Parachute, and Barry’s open stores in the right location based on data. Venture‑backed by Pear, Slow, and Metaprop, we are growing fast. Learn more at www.locate.ai.
The Role You’ll be our first marketing hire and build the function from the ground up. Heavy on execution: launching campaigns, writing copy, creating content, managing events, and reporting on what’s working. Strategy matters, but you’ll learn it by shipping and iterating, not by building decks. Your focus is generating qualified inbound leads, running targeted account‑based campaigns, and building LocateAI’s brand in the retail commercial real estate community.
What You’ll Own Demand Generation & Inbound
Account‑Based Marketing
Content Creation
Marketing Operations
What We’re Looking For Strong candidates will point to accomplishments like:
Built a campaign strategy that generated X MQLs and $X pipeline in 90 days
Created an email nurture program that improved lead‑to‑opportunity conversion by X%
Ran ABM campaigns against 100 target accounts that influenced $X pipeline
Developed a library of case studies and sales collateral that our team used to close specific wins
Grew brand presence through a content strategy that increased traffic from X to Y
You Should Have 4–7 years in demand gen or growth marketing, ideally B2B, at a startup or in a “build it yourself” environment
Experience contributing to go‑to‑market strategy, including segmentation, positioning, and sales alignment
Hands‑on experience building a marketing engine
Experience running both broad demand gen and targeted ABM campaigns
Comfort managing paid media budgets and optimizing based on performance data
Bias toward action – you ship, measure, and iterate quickly
AI‑first attitude and implementation of tools that increase efficiency
Nice to Have Experience in commercial real estate, proptech, or retail
Familiarity with ABM platforms
Design skills for quick asset creation
PR or media relations experience
The Pay Range For This Role Is 100,000 – 180,000 USD per year (Remote)
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