Delve Search & Recruiting
Digital Marketing Manager
Delve Search & Recruiting, Los Angeles, California, United States, 90079
Delve Search & Recruiting provided pay range
This range is provided by Delve Search & Recruiting. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $150,000.00/yr - $160,000.00/yr
Direct message the job poster from Delve Search & Recruiting
We are seeking a performance‑driven Senior PPC Manager with proven experience driving and scaling leads and customer acquisition. You will own end‑to‑end pay‑per‑click performance and the technical pipelines that drive accurate attribution, intake performance, and case acquisition outcomes. You will build, optimize, troubleshoot, and scale complex paid acquisition systems in a fast‑moving, high‑ownership environment.
Why This Role Is Unique You will be a key player in a high‑growth, high‑ownership environment where ideas move fast and wins are measured in actual cases, not vanity metrics. You won't be handed pre‑built campaigns; instead, you'll be trusted to build, optimize, and evolve them with the support of a fast‑moving team.
Accountable for
Building, managing, and optimizing campaigns across platforms including Google and Microsoft
Improving lead quality, CPL, ROAS, and cost‑per‑case with continuous testing and optimization
Structuring and executing testing roadmaps across creative, copy, bidding, audiences, and landing pages
Managing Google Local Service Ads performance, service areas, and reviews
Maintaining and optimizing Google Business Profiles for accuracy and compliance
Ensuring flawless lead flow between systems and troubleshooting any issues that arise
Verifying accurate attribution, preventing duplicates, and maintaining data integrity
Conducting call audits to evaluate intake lead / agent performance and case retention quality
Analyzing performance, delivering reporting and optimizing campaigns on an ongoing basis
Presenting strategic recommendations, competitive analysis, and performance improvements
Training new employees on marketing systems, routing logic, intake workflows, and attribution
Ensuring compliance across systems, creative, and platform ad policies
Documenting major system changes and maintaining updated documentation
Qualifications
7+ years of hands‑on PPC experience in a high‑budget, ROI‑driven environment
Proven ability to improve CPL, ROAS, cost‑per‑case, and lead quality
Expert‑level mastery of Google Ads, PMax, YouTube, Microsoft Ads, smart bidding, and audience strategies to drive growth and customer acquisition
Up‑to‑date understanding of changing search and demand‑gen landscape
Experience connecting PPC performance with Salesforce or a comparable CRM
Strong proficiency with IVR, call tracking, automation platforms, chatbot systems, landing page testing tools, and dynamic tracking setups
Deep analytical skills with GA4, performance dashboards, and diagnosing technical issues
Demonstrated ability to build and own full‑funnel acquisition systems, not just campaigns
Experience working with intake or call center operations
Personal Injury or law experience a significant plus
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Advertising
Industries Legal Services and Marketing Services
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Base pay range $150,000.00/yr - $160,000.00/yr
Direct message the job poster from Delve Search & Recruiting
We are seeking a performance‑driven Senior PPC Manager with proven experience driving and scaling leads and customer acquisition. You will own end‑to‑end pay‑per‑click performance and the technical pipelines that drive accurate attribution, intake performance, and case acquisition outcomes. You will build, optimize, troubleshoot, and scale complex paid acquisition systems in a fast‑moving, high‑ownership environment.
Why This Role Is Unique You will be a key player in a high‑growth, high‑ownership environment where ideas move fast and wins are measured in actual cases, not vanity metrics. You won't be handed pre‑built campaigns; instead, you'll be trusted to build, optimize, and evolve them with the support of a fast‑moving team.
Accountable for
Building, managing, and optimizing campaigns across platforms including Google and Microsoft
Improving lead quality, CPL, ROAS, and cost‑per‑case with continuous testing and optimization
Structuring and executing testing roadmaps across creative, copy, bidding, audiences, and landing pages
Managing Google Local Service Ads performance, service areas, and reviews
Maintaining and optimizing Google Business Profiles for accuracy and compliance
Ensuring flawless lead flow between systems and troubleshooting any issues that arise
Verifying accurate attribution, preventing duplicates, and maintaining data integrity
Conducting call audits to evaluate intake lead / agent performance and case retention quality
Analyzing performance, delivering reporting and optimizing campaigns on an ongoing basis
Presenting strategic recommendations, competitive analysis, and performance improvements
Training new employees on marketing systems, routing logic, intake workflows, and attribution
Ensuring compliance across systems, creative, and platform ad policies
Documenting major system changes and maintaining updated documentation
Qualifications
7+ years of hands‑on PPC experience in a high‑budget, ROI‑driven environment
Proven ability to improve CPL, ROAS, cost‑per‑case, and lead quality
Expert‑level mastery of Google Ads, PMax, YouTube, Microsoft Ads, smart bidding, and audience strategies to drive growth and customer acquisition
Up‑to‑date understanding of changing search and demand‑gen landscape
Experience connecting PPC performance with Salesforce or a comparable CRM
Strong proficiency with IVR, call tracking, automation platforms, chatbot systems, landing page testing tools, and dynamic tracking setups
Deep analytical skills with GA4, performance dashboards, and diagnosing technical issues
Demonstrated ability to build and own full‑funnel acquisition systems, not just campaigns
Experience working with intake or call center operations
Personal Injury or law experience a significant plus
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Advertising
Industries Legal Services and Marketing Services
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