Associate Director of Content Marketing- McDonough School of Business
Georgetown University, Washington, District of Columbia, us, 20022
Associate Director of Content Marketing – McDonough School of Business
Georgetown University’s McDonough School of Business invites applicants for the Associate Director of Content Marketing. This role is an integral part of the Office of Marketing and Communications, supporting strategic content planning and execution across various platforms to elevate McDonough’s digital footprint and brand.
Key Responsibilities
Inform and execute a comprehensive content marketing strategy, with the Director of Integrated Marketing and Communications, aligned with marketing objectives and the school’s goals, supporting student recruitment, employer recruitment, alumni and donor relations, and corporate relations.
Collaborate across departments to ensure high-quality, consistent content production such as blog posts, video storyboards, infographics, website and paid campaign-related social media content, advertising, and email campaigns.
Work with external marketing agencies to develop advertising content for external media, social media ads, and other paid platforms.
Edit, proofread, and optimize website content for SEO and using Google Analytics; analyze content performance metrics and make data‑driven decisions to improve effectiveness and ROI.
Elicit audience and stakeholder feedback and generate ideas to increase engagement.
Stay updated with industry trends and competitor activities to continually refine the content strategy and tactics.
Required Qualifications
Bachelor’s degree in marketing, communications, digital technologies, or related field.
Minimum 3 years of experience developing and executing successful content marketing campaigns.
Strong writing and editing skills with experience following editorial style guidelines.
Deep understanding of content metrics and analytics tools (e.g., Google Analytics, SEMrush, Moz) to track performance and make data‑driven decisions.
Proficiency in MS Office, content management systems (e.g., WordPress), and marketing automation platforms (e.g., HubSpot, Marketo).
Hands‑on experience with SEO and web traffic metrics.
Demonstrated understanding of graphic design concepts.
Strong organizational and project management skills; familiarity with project management platforms like Monday.com and Wrike is a plus.
Familiarity with web accessibility and Americans with Disabilities Act requirements.
Some experience working with multimedia and graphics tools, ideally Adobe Creative Suite.
Work Mode Designation
– Hybrid. Detailed information can be found on Georgetown Human Resources website.
Pay Range
– $47,586.00 – $87,558.13, subject to qualifications, experience, and business needs.
Benefits
– Georgetown University offers a comprehensive benefit package that includes medical, dental, vision, disability and life insurance, retirement savings, tuition assistance, work‑life balance benefits, employee discounts, and an array of voluntary insurance options.
EEO Statement
– Georgetown University is an Equal Opportunity Employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to age, citizenship, color, disability, family responsibilities, gender identity and expression, genetic information, marital status, national origin, race, religion, sexual orientation, veteran status, or any other characteristic protected by law.
Seniority Level
– Mid‑Senior Level
Employment Type
– Full‑time
Job Function
– Marketing, Public Relations, and Writing/Editing
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Key Responsibilities
Inform and execute a comprehensive content marketing strategy, with the Director of Integrated Marketing and Communications, aligned with marketing objectives and the school’s goals, supporting student recruitment, employer recruitment, alumni and donor relations, and corporate relations.
Collaborate across departments to ensure high-quality, consistent content production such as blog posts, video storyboards, infographics, website and paid campaign-related social media content, advertising, and email campaigns.
Work with external marketing agencies to develop advertising content for external media, social media ads, and other paid platforms.
Edit, proofread, and optimize website content for SEO and using Google Analytics; analyze content performance metrics and make data‑driven decisions to improve effectiveness and ROI.
Elicit audience and stakeholder feedback and generate ideas to increase engagement.
Stay updated with industry trends and competitor activities to continually refine the content strategy and tactics.
Required Qualifications
Bachelor’s degree in marketing, communications, digital technologies, or related field.
Minimum 3 years of experience developing and executing successful content marketing campaigns.
Strong writing and editing skills with experience following editorial style guidelines.
Deep understanding of content metrics and analytics tools (e.g., Google Analytics, SEMrush, Moz) to track performance and make data‑driven decisions.
Proficiency in MS Office, content management systems (e.g., WordPress), and marketing automation platforms (e.g., HubSpot, Marketo).
Hands‑on experience with SEO and web traffic metrics.
Demonstrated understanding of graphic design concepts.
Strong organizational and project management skills; familiarity with project management platforms like Monday.com and Wrike is a plus.
Familiarity with web accessibility and Americans with Disabilities Act requirements.
Some experience working with multimedia and graphics tools, ideally Adobe Creative Suite.
Work Mode Designation
– Hybrid. Detailed information can be found on Georgetown Human Resources website.
Pay Range
– $47,586.00 – $87,558.13, subject to qualifications, experience, and business needs.
Benefits
– Georgetown University offers a comprehensive benefit package that includes medical, dental, vision, disability and life insurance, retirement savings, tuition assistance, work‑life balance benefits, employee discounts, and an array of voluntary insurance options.
EEO Statement
– Georgetown University is an Equal Opportunity Employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to age, citizenship, color, disability, family responsibilities, gender identity and expression, genetic information, marital status, national origin, race, religion, sexual orientation, veteran status, or any other characteristic protected by law.
Seniority Level
– Mid‑Senior Level
Employment Type
– Full‑time
Job Function
– Marketing, Public Relations, and Writing/Editing
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