ABA Centers of America
Vice President of Digital Marketing - ABA Centers of America (Corporate HQ)
Location:
Downtown Fort Lauderdale, FL (In-Office)
Pay Range:
$230,000.00/yr - $250,000.00/yr
About the Role Lead the development of digital marketing strategies, plans, and campaigns to meet specific business objectives using the latest AI-enabled digital technologies and platforms:
Lead AI Search efforts to optimize ABA Centers inclusion in AI search results across ABA entities and across platforms.
Develop and manage the digital marketing budget at the enterprise, subsidiary company, and clinic levels.
Foster a rigorous "test-and-learn" culture with a focus on continuous improvement.
Be accountable for ROI of all digital marketing efforts, tracking metrics on all campaigns.
Lead and scale a digital marketing team of subject matter experts, including the areas of SEO, SEM, email automation, PPC, and social media.
Work cross-functionally with the key marketing sub-functions to deliver to the needs of the operating businesses.
Understand and provide regular insights into the client experience and journey in the digital space.
Requirements
Education: Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
Experience: 10+ years of relevant experience (healthcare industry a plus).
Skills: Deep experience and analytical skills in planning, tracking, measuring, and analyzing digital marketing efforts and campaigns.
li>Affinity for AI-centric solutions to maximize efficiency through automation and solidify ABA Centers visibility in AI search results. Knowledge of current, past, and projected trends in SEM.
Knowledge of marketing automation processes and campaign management.
Background and drug screening compliance.
Willingness to travel nationwide: 10-15%.
Leadership: Experience managing and developing a team; proven ability to work with diverse stakeholders, manage competing agendas and priorities, and translate complex information across internal and external audiences.
Relationship-building and influencing skills; track record of working with senior executives.
Benefits
21 paid days off (15 days of PTO, which increases with tenure, plus 6 holidays).
Flexible Spending Account (FSA) and Health Savings Account (HSA) options.
Medical, dental, vision, long‑term disability, and life insurance.
Generous 401(k) with up to 6% employer match.
ABA Centers of America is a self‑funded, founder‑led organization known for rapid growth and operational excellence. The corporate team plays a mission‑critical role in scaling our autism care services across the United States.
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Downtown Fort Lauderdale, FL (In-Office)
Pay Range:
$230,000.00/yr - $250,000.00/yr
About the Role Lead the development of digital marketing strategies, plans, and campaigns to meet specific business objectives using the latest AI-enabled digital technologies and platforms:
Lead AI Search efforts to optimize ABA Centers inclusion in AI search results across ABA entities and across platforms.
Develop and manage the digital marketing budget at the enterprise, subsidiary company, and clinic levels.
Foster a rigorous "test-and-learn" culture with a focus on continuous improvement.
Be accountable for ROI of all digital marketing efforts, tracking metrics on all campaigns.
Lead and scale a digital marketing team of subject matter experts, including the areas of SEO, SEM, email automation, PPC, and social media.
Work cross-functionally with the key marketing sub-functions to deliver to the needs of the operating businesses.
Understand and provide regular insights into the client experience and journey in the digital space.
Requirements
Education: Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
Experience: 10+ years of relevant experience (healthcare industry a plus).
Skills: Deep experience and analytical skills in planning, tracking, measuring, and analyzing digital marketing efforts and campaigns.
li>Affinity for AI-centric solutions to maximize efficiency through automation and solidify ABA Centers visibility in AI search results. Knowledge of current, past, and projected trends in SEM.
Knowledge of marketing automation processes and campaign management.
Background and drug screening compliance.
Willingness to travel nationwide: 10-15%.
Leadership: Experience managing and developing a team; proven ability to work with diverse stakeholders, manage competing agendas and priorities, and translate complex information across internal and external audiences.
Relationship-building and influencing skills; track record of working with senior executives.
Benefits
21 paid days off (15 days of PTO, which increases with tenure, plus 6 holidays).
Flexible Spending Account (FSA) and Health Savings Account (HSA) options.
Medical, dental, vision, long‑term disability, and life insurance.
Generous 401(k) with up to 6% employer match.
ABA Centers of America is a self‑funded, founder‑led organization known for rapid growth and operational excellence. The corporate team plays a mission‑critical role in scaling our autism care services across the United States.
#J-18808-Ljbffr