Amazon is hiring: Product Marketing Manager, Promotions & Acquisition, Amazon Mu

Product Marketing Manager, Promotions & Acquisition,

Job ID: 3127827 | Amazon.com Services LLC

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and ad‑free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited,‑demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa‑enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.

We are looking for a driven, analytical, and results‑oriented Product Marketing Manager to help drive promotional and non‑promotional acquisition initiatives for Amazon Music. In this role, you will plan, execute, and manage multi‑channel marketing campaigns across music streaming and artist merch, analyze campaign results for optimization, and build playbooks to scale proven campaign structures. You will partner with global stakeholders and work closely with various functions such as product, tech, creative, legal and finance to plan acquisition campaigns, optimize existing workflows, create and deliver against an experimental roadmap and help define long‑term offer constructs to increase customer acquisition and retention.

Key Responsibilities

• Lead the end‑to‑end development of promotional and non‑promotional marketing campaigns that drive acquisition and merchandise sales.
• Champion a test‑and‑learn mindset by designing and running experiments that uncover what resonates with customers and translate data into actionable growth strategies and global best practices.
• Own campaign delivery from concept to launch, coordinating with multiple stakeholders across creative, product, finance, tech, etc. to ensure seamless execution, on‑time delivery, and measurable results. Manage ongoing BAU programs with a focus on continuous improvement and operational rigor.
• Collaborate with senior stakeholders across marketing, analytics, product, and business teams to align strategies, secure buy‑in, and deliver cohesive customer experiences across channels and geographies.
• Dive deep into campaign performance data to surface insights that inform future planning, continuously refining targeting, messaging, and creative to amplify impact and customer delight.

Basic Qualifications

• 5+ years of professional non‑internship marketing experience.
• Experience building, executing and scaling cross‑functional programs or marketing campaigns from concept to completion.
• Experience managing and measuring marketing performance in various channels.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience influencing multiple stakeholders and leading cross‑functional teams across geographies and business units.

Preferred Qualifications

• Experience with test‑and‑learn, marketing optimization, and experimentation.
• Experience working cross‑functionally across marketing, product management, analytics, UX, and research.
• Experience in e‑commerce, digital products or entertainment industries.
• Proven track record of developing innovative, customer‑centric marketing campaigns with experimentation and A/B testing, demonstrating ability to create engaging customer experiences that drive measurable results while maintaining a strong focus on user needs.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include ... (remaining detailed legal text omitted for brevity).

Amazon’s compensation for this position ranges from $98,200/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job‑related knowledge, skills, and experience. Amazon is a total compensation company.

This position will remain posted until filled. Applicants should apply via our internal or external career site.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.