Audience Development Director Job at Plunge in New York

The Plunge is looking for an Audience Development Director. This candidate will have a minimum of 3 years of experience overseeing data-driven marketing, strategic planning and audience development functions and working closely with revenue operations. The Audience Development Director will be a key part of the leadership team, reporting to the CEO. Prior management experience is required. About The Plunge The only site for guys who are getting married or thinking about getting married Webby Award honoree – best lifestyle site and best email newsletter Office in downtown Manhattan (SoHo) Responsibilities: Analytics, Research, & Reporting: You will oversee analytics (Google Analytics, Facebook Insights, Segment, Amplitude among other metrics/reporting tools), optimize all activities, and understand user behavior. You guide the interpretation of data, creating actionable insights for product enhancements and content generation. You will develop and maintain an audience growth model with actionable reporting to inform both daily and long-term decision-making. Positioning and headlines: You will manage the image and messaging that we broadcast to media, advertising partners and the general public. This includes writing headlines for marketing materials and sponsored content. Content strategy: You will work closely with our editorial team, sharing insights and making content recommendations that will boost audience growth and engagement. Email: You will help us manage email newsletters, identifying opportunities to grow the subscription base and optimize performance with an eye on engagement. You will lead email subscriber acquisition strategies (organic and paid) and analyze newsletter subscriber engagement and devise strategies for long-term subscriber retention and re-engagement. Social media: You will develop and implement social media strategy across platforms, including Facebook, Instagram, YouTube, Pinterest, etc, and build audience engagement and steer audience to ThePlunge.com. You will experiment with ways to improve our social media best practices and work on our video distribution strategy across platforms. Partnerships & Outreach: You will develop deals and maintain relationships with social and digital influencers, publishers, and platforms to deliver additional content distribution and audience growth, including places like Flipboard, Google News, and Apple News. You will work closely with the CEO to evaluate and model business development opportunities. Product Marketing: You will manage product marketing, identifying opportunities to grow adoption and engagement of the various tools. SEO: You determine how to incorporate SEO best practices into product development and editorial workflow. Paid Marketing: You will determine the most strategic and optimized use of a paid marketing budget and manage marketing programs. Revenue: Work with the revenue team on fulfilling campaign requirements, especially across social media, and work closely with programmatic revenue operations. Industry Knowledge: You will constantly evaluate new social/digital platforms, marketing services, and ad products, maintaining up-to-date knowledge of industry trends and developments. Qualifications The Director of Audience Development should have significant digital media and/or strategic planning experience and deep expertise in analyzing online consumer behavior and turning this data into actionable recommendations. A background in strategic planning and/or consumer-facing digital marketing, audience development, and analytics roles with experience ideally in social media, email marketing, partnerships, SEO, and paid marketing. Management experience of at least one direct report or more for at least a year. Demonstrated track record of developing digital marketing programs that drive sustained audience growth based on data analysis. Strong command of Facebook, Instagram, and YouTube and a passion for social media. Experience with digital analytics and tools such as Google Analytics, Facebook Insights and Crowdtangle, among other tools. Excellent analytical skills and strong Microsoft Excel/Google Sheets/Monday.com skills. Superb communication skills: great grammar, punctuation, spelling and headline writing. The ability to work closely with creative teams and to influence and train on digital marketing principles and best practices. Interest in growing a consumer brand at a start-up company. Keen eye for the big picture, but also an enjoyment of hands-on, day-to-day operations. Creative approach to problem-solving. Bachelor’s degree in related field To Apply: Email us at jobs@wordpress-1482411-5631757.cloudwaysapps.com and include a resume. #J-18808-Ljbffr In Summary: Audience Development Director will be a key part of the leadership team, reporting to the CEO . Candidate must have a minimum of 3 years of experience overseeing data-driven marketing, strategic planning and audience development functions . Responsibilities: Analytics, Research, & Reporting, Social Media, Email, Paid Marketing and Revenue . En Español: El Plunge está buscando un Director de Desarrollo del Público. Este candidato tendrá un mínimo de 3 años de experiencia supervisando funciones de marketing basadas en datos, planificación estratégica y desarrollo de audiencia y trabajando estrechamente con las operaciones de ingresos. El director de desarrollo del público será una parte clave del equipo de liderazgo, informando al CEO. Se requiere experiencia previa en gestión. Sobre el plunge El único sitio para los chicos que se están casando o pensando en casarse ganador del Premio Webby mejor sitio de creación de estilo de vida y mejor boletín de correo electrónico Oficina en el centro de Manhattan (SoHo) Responsabilidades: análisis, investigación e informes: Supervisará la analítica (Google Analytics, Facebook Insights, Segment, Amplitude entre otras métricas / herramientas de información), optimizará todas las actividades y comprenderá el comportamiento. Guía la interpretación de los usuarios, creando ideas accionables para la generación de contenidos y productos. Esto incluye escribir titulares para materiales de marketing y contenido patrocinado. Estrategia de contenidos: Trabajará en estrecha colaboración con nuestro equipo editorial, compartirá conocimientos y hará recomendaciones de contenido que impulsarán el crecimiento y la participación del público. Correos electrónicos: nos ayudará a administrar boletines informativos por correo electrónico, identificar oportunidades para aumentar la base de suscripción y optimizar el rendimiento con un ojo al compromiso. Dirigirá estrategias de adquisición de los abonados (orgánicas y pagadas) de correo electrónico y analizará la participación de los suscriptores del boleto informativo y ideará estrategies para retener y volver a involucrar a largo plazo. Medios sociales: Distribuirá e implementará una estrategia de medios sociales a través de plataformas como Facebook, Instagram, YouTube, Pinterest, etc., y desarrollará relaciones entre audiencias y dirigir audiencia a ThePlunge.com. Experimentará con formas de mejorar las mejores prácticas de redes sociales y trabajar en nuestras plataformas de distribución de vídeos. Trabajará en estrecha colaboración con el director ejecutivo para evaluar y modelar las oportunidades de desarrollo empresarial. Marketing de productos: Administrará marketing de producto, identificando oportunidades para aumentar la adopción y participación de las diversas herramientas. SEO: Determinará cómo incorporar las mejores prácticas de SEO al desarrollo del producto y al flujo de trabajo editorial. Mercadotecnia pagada: Determinará el uso más estratégico y optimizado de un presupuesto de mercadeo pago y administrará programas de marketing. Ingresos: trabajará con el equipo de ingresos para cumplir los requisitos de campaña, especialmente a través de redes sociales, y trabajará estrechamente con operaciones de ingresos programadas. Conocimiento de la industria: Evaluarás constantemente nuevas plataformas sociales/digitales, servicios de marketing y productos publicitarios, manteniendo conocimientos actualizados sobre tendencias y desarrollos de la empresa. Acceso creativo a la resolución de problemas. Licenciatura en un campo relacionado Para postularse: envíe un correo electrónico a jobs@wordpress-1482411-5631757.cloudwaysapps.com e incluya su currículum. #J-18808-Ljbffr