Tween Fashion Designer: Brand & Licensing Innovator Job at Total Licensing Ltd i

TWEEN FASHION DESIGNERPARTNERS WITH IMG TODEVELOPTHEMEBRAND Ariella Maizner, the 13-year-old fashion designer, has announced she has partnered with IMG to expand her popular THEME brand into new products and categories through selective licensing partnerships and retail collaborations. After developing a love for sewing at just six years-old, Ariella dreamt of becoming a fashion designer. In 2018, Ariella started tie-dying on the roof of her apartment and soon realised she had turned her passion into a business when shebegan togetdozens, then hundreds and thenthousands of requests for custom pieces. These one-of-a-kind creations quicklyfound fansof different agesandcontributedtoset the tie-dye trend in motion.SubsequentlyAriella was the youngest designer to show at New York Fashion Week in 2019 presented by Rent the Runway.Many of her pieceshave nowdeveloped a loyal consumerbase and celebrity clientele. The multi-year agreement will see IMG work withAriellatoextend the reach of THEMEwith partnerships in fashion areas such asapparel,shoes, accessories, home decor, and beauty. Ariella Maizner, Founder “I am so excited to partner with IMG who are at the heart of the fashion and licensing worlds and part of the incredible Endeavor network. It’s been such a dream to make beautiful pieces that inspire girls to be “The Me” they want to be. I believe that fashion can be accessible, inclusive, and stylish. Everyone should be able to feel the confidence that great style can bring. I love designing collections that celebrate every part of a girl’s life and am looking forward to expanding my brand with IMG.” Bruno Maglione, President ofLicensing at IMG, commented: “Ariella’s designshavequicklywon over not onlytweens, teensand their parentsbut also the attention of the media and many celebrity personalities. Herdesigns strikeabalance between trendy and age appropriate. Our focus willthereforebe on products and retail collaborations that highlight and embodythatyouthful and fun-loving approach thathas organicallygotAriellanotice from multiple parts of the industry.” In 2021, Walmart tapped Ariella to create her first fullTHEMEcollection, establishing Ariella has one of the youngest entrepreneurs to collaborate with a leading national retailer.Ariella’s pieces have also been worn by Charli D’Amelio, Whitney Port, Rebecca Minkoff, Eva Chen and other notable personalities. Her collections sell out online and in store events at boutique retailers like Love Shack Fancy and Stoney Clover Lane. Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com #J-18808-Ljbffr