SEO|PR Specialist Job at withtrolley in San Juan

Job Details Location: Remote Hours: 40hrs/week Submit your application HERE https://forms.clickup.com/9017085020/f/8cqbk2w-43437/LHTMYE966R22KNKZHB Note: We are not considering applications from agencies or recruiters at this time. Only individual candidates will be reviewed. Who we're looking for We're seeking a strategic SEO/PR Specialist who excels in search engine optimization and has a creative approach to PR. You'll play a critical role in boosting the online presence of our founder and clients, managing their reputations, and ensuring key content like podcasts shines across platforms. You're an analytical thinker and a creative problem solver with the ability to blend data-driven insights with storytelling. Whether its pushing down negative results, driving Google News visibility, or optimizing content for better rankings, you know how to make an impact that lasts. You're also curious about AI tools keeping up with how search is evolving and how tools like ChatGPT, Googles AI Overviews, and other generative systems are reshaping visibility. As our SEO/PR Specialist, you'll take the lead in implementing strategies, reporting on progress, and ensuring all actions align with client goals and brand guidelines. Key Responsibilities 1. SEO Strategy & Optimization: Conduct comprehensive SEO audits to identify opportunities and address issues. Optimize on-page elements (e.g., metadata, schema markup) and improve site architecture. Create and execute strategies to enhance podcast visibility in Google search results and on Google News. Develop strategies to improve visibility within generative search platforms (e.g., Google AI Overviews, ChatGPT, Perplexity). Perform ongoing keyword research and optimization to improve rankings for key terms. 2. Generative Search Optimization & AI Visibility Develop strategies to increase brand and content visibility within generative search platforms such as ChatGPT, Perplexity, Claude, and Googles AI Overviews. Ensure the clients content is structured and published on trusted sources (Wikipedia, high-authority sites, Substack, etc.) that influence AI-generated responses. Identify branded and industry-relevant prompts that AI tools respond to, and optimize content to appear as a cited source. Stay up to date with the evolving landscape of Search Generative Experience (SGE) and proactively adjust tactics to align with new behaviors in AI-powered search. 3. Reputation Management: Develop and implement strategies to push down negative content and elevate positive narratives in search results. Optimize content and build backlinks to improve the visibility of key assets, such as podcasts and leadership pages. Create and publish positive, SEO-friendly content to enhance reputation. Ensure brand visibility across structured data systems (Knowledge Panel, Wikipedia, Wikidata, etc.) 4. Creative PR Integration: Leverage existing networks and connections to amplify visibility and credibility. Collaborate with creative and production teams to design PR-savvy campaigns that align with SEO goals. 5. Reporting & Implementation: Deliver weekly performance reports, summarizing progress and actionable next steps. Take ownership of implementing recommended actions with support from the creative/production team. Continuously monitor emerging trends in AI-powered search tools and propose relevant adjustments. Key Performance Indicators (KPIs): First 60 Days Google News & Search Visibility: Ensure podcast content is featured in Google News and achieves higher visibility for key searches. Submit at least 3 pieces of content to Google News, with 1+ being accepted and featured. Reputation Improvement: Push at least 2 negative search results off the first page of Google. Publish 5+ pieces of positive content focused on key narratives. Weekly Reporting & Execution: Deliver weekly reports with clear next steps and ensure 80%+ implementation rate of recommendations within the next reporting cycle. SEO Technical Improvements: Complete a comprehensive audit and implement at least 75% of technical recommendations, including site speed and schema updates. Content & Backlink Strategy: Publish 6+ SEO-optimized pieces of content and secure 10+ high-quality backlinks within 60 days. What You Bring Experience: 2+ years in SEO, content optimization, or reputation management. Track record of boosting search rankings and visibility. Skills: Proficiency with tools like Google Analytics, SEMrush, Ahrefs, and similar platforms. Strong understanding of PR strategies and their alignment with SEO. Analytical mindset with the ability to derive actionable insights from data. Interest in AI, automation, and the evolving landscape of generative search engines. Soft Skills: Exceptional organizational skills and the ability to manage multiple priorities. Strong communication skills for collaborating with creative and technical teams. Self-motivated and detail-oriented with a focus on results. Preferred Qualifications: Experience in podcast SEO or reputation management for personal brands. Familiarity with Google News submission and optimization. Background in developing and executing backlink strategies. What to Expect: Our Application Process We respect your time and aim for clarity, so here's how it works: 1. Apply through ClickUp 2. Complete a short assignment via TestGorilla 3. Interview with Recruitment & Ops Coordinator 4. Second interview or role assessment 5. Final interview with Founder & CEO 6. Welcome to Trolley! Steps may vary slightly depending on the role well guide you through it! About Us Who We Are Trolley is a fast-growing creative operations company delivering high-impact digital and marketing solutions. We collaborate with high-profile clients to strategize, produce, and optimize compelling content that drives engagement, brand visibility, and business growth. Our creative team functions as a fully integrated power-house combining strategy, design, production, and performance analysis to deliver world-class results. We Operate Under Founder Mode Trolley is built on a Founder Mode mindset - an operating system rooted in ownership, strategic thinking, and execution at speed. Here, we look for people who take initiative, think like entrepreneurs, and use tools like AI to optimize how work gets done. But Founder Mode isn't about going alone, it's about working within high-trust, collaborative teams where contribution matters more than control. We value creativity, resourcefulness, and clear communication. If you're driven by impact, thrive in dynamic environments, and believe in scaling through systems, not stress - this is the place for you. Why Join Us? Work with the Best: We recruit globally to connect top talent with forward-thinking companies. Tech-Driven Efficiency: Leverage the latest AI and tools to amplify your impact. Human-Centric Approach: Our systems are designed to support and elevate people, not replace them. Training for Success: We provide world-class training to ensure you excel in every aspect of your role. Benefits at Trolley At Trolley, we believe in building a company that works for you not the other way around. That means freedom, tools, and culture that support both your creativity and your execution. We offer: Work from anywhere Flexible schedule and time off no micromanaging Direct collaboration with the Founder Access to top-tier AI tools (Perplexity, ChatGPT, ClickUp Brain and more) Clear path for long term career growth A supportive company culture grounded in ownership and prioritizing progress over perfection Be Part of the Future of Work Trolley is now accepting applications from ambitious professionals who want to work at the intersection of technology and creativity. Join us in shaping the next era of work. #J-18808-Ljbffr In Summary: We're seeking a strategic SEO/PR Specialist who excels in search engine optimization and has a creative approach to PR . You'll play a critical role in boosting the online presence of our founder and clients . You're an analytical thinker and a creative problem solver with the ability to blend data-driven insights with storytelling . En Español: Nótese: No estamos considerando solicitudes de agencias o reclutadores en este momento. Solo se revisarán candidatos individuales. Quien buscamos Estamos buscando un especialista estratégico en SEO/PR que sea excelente en la optimización del motor de búsqueda y tenga un enfoque a las relaciones públicas. desempeñará un papel crítico para aumentar la presencia en línea de nuestros fundadores y clientes, garantizar su reputación y asegurar que el contenido brille como podcasts. Usted es un pensador analítico y un solucionador creativo con la capacidad de almacenar información en forma integral con los elementos clave de Google Search Engine Optimization (SEO), así como otras herramientas para mejorar la visibilidad de sus sitios web. Crear y ejecutar estrategias para mejorar la visibilidad del podcast en los resultados de búsqueda de Google y en las noticias de Google. Desarrollar strategias para aumentar la visibilidad dentro de las plataformas de busca generativas (por ejemplo, Google AI Overviews, ChatGPT, Perplexity). Realizar una investigación continua de palabras clave y optimización para mejorar el ranking de términos claves. 2. Optimización de Search Generativa & Visibilidad de IA Desarrollar estratégias para incrementar la visibilidade de marca y contenido dentro de plataformas generativas de búsquea como chatGPT , perplexidad, Claude y Googles AI Overview . Asegurar que el contenido de los clientes esté estructurado y publicado en fuentes confiables (Wikipedia, sitios de alta autoridad, Sublinks, etc.) que generen respuestas a base de inteligencia artificial. Identificar las solicitudes de marcas e industria relevantes que mejoran las herramientas para buscar y optimizar la publicación de contenidos de Wikipedia. Integración de relaciones públicas creativas: aprovechar las redes y conexiones existentes para amplificar la visibilidad y credibilidad. Colaborar con los equipos creativos y productivos para diseñar campañas inteligentes en PR que se alineen con los objetivos del SEO. 5. Informes e implementaciones: entregar informes semanales de rendimiento, resumiendo el progreso y los próximos pasos actuables. Tomar posesión de implementar acciones recomendadas con apoyo del equipo creativo/productivo. Monitorear continuamente las tendencias emergentes en las herramientas de búsqueda impulsadas por IA y proponer ajustes relevantes. Indicadores clave de desempeño (KPI): Primeros 60 días Noticias de Google y Visibilidad de Search: Asegurar que el contenido de podcast aparezca en Google News y obtenga una mayor visibilidad para las búsquedas claves. Enviar al menos 3 piezas de contenido a Google News, con 1+ aceptado y presentado. Mejoramiento de reputación: empujar al menos 2 piezas dentro del primer ciclo de ejecución de un esquema técnico y mejorar la velocidad de publicación de contenidos, así como 6 semanas más avanzadas y obtener mejores recomendaciones técnicas de SEO. Perfil de seguimiento para aumentar el ranking y la visibilidad en las búsquedas. Habilidades: Competencia con herramientas como Google Analytics, SEMrush, Ahrefs y plataformas similares. Conocimiento fuerte de estrategias de relaciones públicas y su alineación con SEO. Mente analítica con la capacidad de obtener información práctica a partir de datos. Interés por IA, automatización y el paisaje evolutivo de los motores de búsqueda generativos. habilidades blandas: Habilidades organizativas excepcionales y capacidad de administrar múltiples prioridades. Fuertes habilidades de comunicación para colaborar con equipos creativos y técnicos. Auto-motivado y orientados al detalle con un enfoque en resultados. Qualificaciones preferidas: experiencia en podcast o gestión de reputación para marcas personales. Familiariedad con Google News subtítulo y optimización. Antecedentes en estrategios de backlink creativo y ejecución rápida. ¿Qué esperar? Colaboramos con clientes de alto perfil para diseñar estrategias, producir y optimizar contenido atractivo que impulse el compromiso, la visibilidad de las marcas y el crecimiento del negocio. Nuestro equipo creativo funciona como una potencia totalmente integrada que combina estrategia, diseño, producción y análisis de rendimiento para ofrecer resultados de clase mundial. We Operate Under Founder Mode Trolley está construido sobre una mentalidad de modo fundador - un sistema operativo arraigado en la propiedad, pensamiento estratégico y ejecución a velocidad. Aquí buscamos personas que toman iniciativa, piensan como empresarios, y usan herramientas como AI para optimizar cómo se realiza el trabajo. Pero el Modo fundador no es solo ir por sí solos, sino trabajar dentro de equipos colaborativos de alta confianza donde la contribución es más importante que el control. Valoramos la creatividad, asegurarnos de los recursos, y comunicación clara. Usamos sistemas de capacitación diseñados para mejorar el impacto de nuestros talentos en todo el mundo. Eso significa libertad, herramientas y cultura que respalden tanto su creatividad como su ejecución. Ofrecemos: Trabajar desde cualquier lugar Horario flexible y tiempo libre sin microgestión Colaboración directa con el Fundador Acceso directo a herramienta de IA de primer nivel (Perplejidad, ChatGPT, ClickUp Brain y más) Camino claro para el crecimiento profesional a largo plazo Una cultura empresarial solidaria basada en la propiedad y priorizando el progreso sobre la perfección Be Part of the Future of Work Trolley ahora está aceptando solicitudes de profesionales ambiciosos que desean trabajar en la intersección de tecnología y criatividad. Únete a nosotros para dar forma a la próxima era del trabajo. #J-18808-Ljbffr