Performance Marketing Specialist

Description:

About the Role

Sweathouz is seeking a Performance Marketing Specialist to help drive new customer acquisition across paid digital channels including Meta, Google, TikTok, and YouTube. This role is focused on campaign execution, daily optimization, creative testing, and results reporting.

Youll be responsible for launching and managing paid campaigns, tracking performance metrics, and working closely with creative and analytics teams to improve ROI and lower acquisition costs. This is a hands-on, data-driven role ideal for someone with experience in paid media who thrives on testing, iteration, and hitting performance goals.

Requirements:

What Youll Do

• Build and manage paid campaigns across Meta, Google, TikTok, and YouTube
• Monitor performance daily and adjust budgets, bids, and creatives to hit KPIs
• Manage audience targeting, UTM tracking, and campaign structure
• Run A/B tests on ad creative, copy, hooks, and audience segments
• Track and report on campaign performance using dashboards and spreadsheets
• Collaborate with creative teams on asset briefs and performance insights
• Stay current on platform changes, trends, and emerging paid channels

What Youll Bring

• 24 years of experience managing paid digital campaigns (agency or in-house)
• Hands-on experience with Meta Ads Manager, Google Ads, and/or TikTok Ads Manager
• Strong understanding of campaign KPIs: CPA, ROAS, CTR, CAC, LTV
• Experience running creative tests and scaling winning campaigns
• Proficiency in Google Sheets/Excel for performance tracking
• Ability to manage budgets and performance across multiple campaigns simultaneously
• Strong communicator and collaborator across teams

Compensation details: 80000-80000 Yearly Salary

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