Associate Director Clinician Marketing

Associate Director, Clinician Marketing Covington, Georgia Work Arrangement:

Hybrid — Onsite Monday through Thursday; Remote on Fridays Full Time Benefits - Full Relocation Assistance Available Bonus Eligible - Yes

Candidate Details 10+ to 15 years experience Seniority Level - Mid-Senior Management Experience Required - No Minimum Education - Bachelor's Degree Willingness to Travel - Occasionally

The

Associate Director, Clinician Marketing

will lead strategic marketing efforts to enhance clinician awareness, engagement, and satisfaction — particularly with

Urologists and Primary Care Physicians (PCPs)

— regarding the

PureWick® urinary incontinence product . This role is key to optimizing omnichannel strategies, improving clinician experiences, and driving awareness outside of hospital settings. The position requires an experienced healthcare marketer with a proven ability to lead complex, cross-functional projects, manage budgets and resources effectively, and apply data-driven insights to achieve measurable results. Key Responsibilities: Develop and execute

omnichannel marketing strategies

to drive clinician awareness and engagement across multiple touchpoints, with emphasis on outpatient and clinical practice settings. Lead a

portfolio of interconnected marketing projects , ensuring synergy, efficiency, and optimal resource utilization. Manage

marketing budgets , project timelines, and reporting to achieve performance and ROI targets. Build

business cases

to secure funding approval for marketing initiatives. Create and manage

analytics and reporting dashboards

(e.g., Power BI, Salesforce) to track key performance indicators (KPIs) and provide actionable insights. Collaborate with cross-functional stakeholders — including product, medical affairs, and sales — to ensure alignment on strategic objectives and brand messaging. Drive continuous improvement initiatives with an “always optimizing” mindset across campaigns, clinician engagement programs, and communications. Communicate effectively with

executive leadership

and internal teams to share insights, progress, and performance outcomes. Qualifications: Bachelor’s degree required; MBA preferred. 10+ years

of senior-level marketing experience in the

healthcare industry . Demonstrated success in improving

omnichannel strategies

and managing

end-to-end clinician experiences . Proven experience in

driving clinician awareness outside hospital environments , especially among

Urologists and Primary Care Physicians . Strong background in

digital marketing strategy , analytics, and campaign optimization. Expertise in

building business cases

to support funding for marketing initiatives. Experience creating and managing

analytics and KPI dashboards

using

Power BI and Salesforce

(or similar tools). Exceptional analytical, organizational, and communication skills with the ability to influence at all organizational levels. Ideal Candidate Profile: A

strategic thinker

with deep expertise in clinician and HCP marketing within healthcare. Experienced in

digital and omnichannel strategy

with hands-on knowledge of campaign performance optimization. Comfortable operating in a

fast-paced, data-driven environment

and collaborating across departments. Skilled in

building data visualization tools

and using insights to inform marketing strategy and executive reporting. Able to

develop strong business cases

and communicate ROI effectively to leadership. Key Skills: Clinician / HCP Marketing Strategy Omnichannel Campaign Management Digital Marketing & Engagement KPI Dashboard & Analytics (Power BI, Salesforce) Business Case Development Portfolio & Budget Management Cross-functional Collaboration Executive Communication