Palta
Job Overview
Simple Life is the #1 AI‑powered health coaching app for adults who want to lose weight and enjoy a healthier lifestyle—to empower people to feel their best every day. With over 17 million downloads and more than 300,000 5‑star reviews, we’ve helped millions lose weight successfully and sustainably. We are looking for an experienced Creative Producer in our in‑house Creative production team, part of Marketing, to own production pipelines and deliver creative assets for specific product angles.
What You’ll Do
- Shape and execute creative direction across Meta and Google placements—static and video.
- Partner with UA, Creative Strategist, AI squad, and internal design team to spark strategy discovery, ensure alignment, and drive execution excellence.
- Guide and empower a team of motion and graphic designers to produce a high volume of creative assets.
- Lead the production pipeline from research and brief to delivery, maintaining timelines, feedback loops, and quality standards.
- Collaborate with the UA team to implement testing strategies, interpret results, and iterate based on performance insights.
- Work toward shared KPIs with UA and Creative Production teams.
- Improve operational efficiency to scale product angle exploration while maintaining creative quality and strategic alignment.
Challenges You’ll Tackle
- Achieve high ROAS.
- Develop strategy and creatives for high‑speed experiments.
- Drive performance‑led creative thinking for wellness‑focused journeys.
- Evolve processes to support rapid iteration and testing loops.
- Navigate rising competition and customer acquisition costs in the GLP‑1 advertising era.
What We Look For
- 5+ years in creative production, strong experience in performance marketing for mobile apps.
- 2+ years leading creative teams, scaling output and improving performance.
- Solid knowledge of Meta, TikTok, and Google ad platforms and formats.
- Experience leading both video and static asset production for user acquisition with cyclic production and regular sprints.
- Preferably a background in motion design and the ability to work hands‑on to develop and refine concepts.
- Ability to spot emerging content formats, hooks, and cultural signals before they peak.
- Experience integrating AI tools into daily workflows and production cycles.
- Understanding of creative performance metrics and a data‑informed approach to iteration.
- Strong organizational skills and cross‑functional communication abilities.
- Plus: Experience executing creative strategy for fitness and wellness products.
Perks & Benefits
- Open‑minded teams, inclusive culture, and the opportunity to make a real difference with a game‑changing health tech product.
- Competitive payment package based on your expertise, skill set, and impact.
- Flexible hours—focus on results, not hours spent at a desk.
Job Details
- Seniority level: Not applicable
- Employment type: Contract
- Job function: Marketing, Public Relations, Writing/Editing
- Industries: Software Development