World Equestrian Center is hiring: Lead Graphic Designer in Ocala

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Located in Ocala, FL, World Equestrian Center is seeking a Lead Graphic Designer to shape and steward the visual identity of both our luxury resort offerings and our equestrian and sport programming. This on‑site position supports the resort/hospitality verticals (hotels, dining, retail, and spa), horse shows, special events, and sports programming.

Primary Responsibilities

• Design and produce a wide range of high‑impact creative materials, with a strong emphasis on digital advertising and campaign‑driven marketing assets.
• Lead the development of new brand identities, including logos, luxury‑focused visual systems, collateral templates, and comprehensive style guides.
• Steward and evolve existing brand identities, ensuring cohesion across all platforms and sub‑brands.
• Collaborate closely with marketing leadership to ensure all creative output supports and enhances strategic campaigns, business objectives, and revenue goals.
• Concept and execute a variety of deliverables, including:
• Digital and print advertising
• Social media graphics and promotional assets
• Email and web graphics
• Signage and event branding
• Menus, brochures, presentations, and internal materials
• Sales collateral
• Ensure all design outputs are consistent with brand guidelines while adapting visual tone for distinct sub‑brand audiences (luxury hospitality vs. equestrian sport).
• Stay current with design and marketing technology, including AI, digital signage, paid media, and UX considerations to keep WEC creative innovative and effective.
• Oversee, mentor, and guide one or more graphic designers, including formal management responsibilities and art direction.
• As needed, support light motion graphic design needs for digital and social channels.

This job description does not represent the only duties; additional job-related duties may be assigned by supervisor. It does not create an employment contract beyond the at‑will relationship.

Qualifications, Education, Experience, Skills, and Abilities

• 7+ years of professional experience in graphic design, with at least 3 years in a senior or lead role.
• Proven, high‑level experience in luxury branding, with a portfolio demonstrating expertise in logo creation, brand identity systems, and visual storytelling for luxury, lifestyle, hospitality, or resort brands.
• Demonstrated success in overseeing and mentoring other designers, providing direction, feedback, and elevating team‑wide creative output.
• Expertise in Adobe Creative Suite. Bonus if proficient in motion/video tools such as After Effects and Premiere.
• Strong understanding of layout, typography, color theory, and production across both digital and print mediums.
• Proven ability to design across multiple channels, with an emphasis on digital advertising and conversion‑driven creative.
• Experience leading brand launches, from concept to full rollout across marketing materials.
• Collaborative mindset and strong interpersonal skills; a positive, solution‑focused team player open to feedback and committed to continuous improvement.
• Exceptional attention to detail, organizational skills, and the ability to manage multiple projects in a fast‑paced environment.
• Experience with equestrian sport is a plus but not required.

Portfolio Requirements

• At least 3 examples of luxury brand identity systems
• At least 5 examples of logo creation projects
• At least 2 campaigns demonstrating digital ad performance or ROI
• Advertising and campaign creative
• Hospitality, resort, or lifestyle branding
• Event marketing and signage
• Multi‑channel, brand‑consistent design

World Equestrian Center is managed by Columbus Hospitality Management, a company committed to providing quality service and memorable guest experiences in a positive and welcoming work environment. We support the needs of our team through a commitment to the family/work‑life balance and development opportunities.

We are proud to be a Drug‑Free Workplace/EOE. All applicants will be required to submit a background check prior to employment.

Seniority Level

Mid‑Senior level

Employment Type

Contract

Job Function

Design, Art/Creative, and Information Technology