Marketing Manager Job at Aroris Health in Minneapolis

Title: Marketing Manager

Aroris Health

Minneapolis Headquarters – Onsite

Overview

Aroris is a fast-growing healthcare technology and services company helping independent physician groups negotiate stronger payer contracts, increase revenue performance, and adopt software that improves financial outcomes. As we continue our transition from service first to software first, we are hiring our first in-house Marketing Manager.

This role is responsible for building Aroris’ marketing engine through strategy, execution, and vendor management. You will manage our marketing partners, Latitude for creative and campaigns and Tillit for SEO, while creating consistency, measurement, and ROI across all marketing activity. This role partners closely with Sales, Client Success, Product, and Operations to support our revenue engine and Company Rock execution.

We are looking for someone who embodies our core values: Joyful, Driven, Relentless, and Team Player.

Role Purpose

To build, manage, and optimize the marketing function at Aroris in partnership with our external vendors, with an emphasis on lead generation, brand development, digital performance, and supporting the revenue team in achieving new business and platform adoption goals.

Key Responsibilities

Marketing Strategy and Execution

• Develop and execute a simple, clear marketing strategy aligned to revenue goals

• Build the quarterly and annual marketing calendar across campaigns, events, and digital channels

• Partner with Sales leadership to prioritize ICPs, messaging, and campaigns

• Create content and message frameworks that communicate the value of our payer contracting, analytics, and software capabilities

Vendor Management and ROI Optimization

• Serve as day to day lead for Latitude on creative, campaigns, events, and web projects

• Serve as day to day lead for Tillit on SEO, web performance, and organic strategy

• Review deliverables, timelines, reports, and budgets

• Establish performance targets and measure ROI for all external partners

• Determine what should remain external versus what transitions in house over time

Lead Generation and Demand Creation

• Support pipeline generation for the Sales team

• Manage conference planning, booth assets, follow up workflows, and lead capture

• Oversee inbound channels including website, SEO, landing pages, and forms

• Build and optimize marketing qualified lead (MQL) flows inside HubSpot

• Provide visibility and reporting on lead volume, cost, quality, and conversion

Brand, Messaging, and Content

• Maintain consistent brand voice, visuals, and messaging across all channels

• Develop case studies, one pagers, service line collateral, and product materials

• Manage social presence including LinkedIn content creation and amplification

• Support the CEO and executive team on thought leadership and event content

Sales Enablement and Cross Department Alignment

• Build and maintain sales collateral and slide decks

• Support Sales on outbound messaging, sequencing, and ICP prioritization

• Partner with Client Success to communicate success stories and renewals impact

• Work with Product to translate new features into external messaging and adoption content

• Participate in weekly revenue and leadership cadences aligned to EOS

Analytics and Reporting

• Track and report on marketing KPIs including MQLs, conversion rates, website performance, SEO rankings, and campaign performance

• Maintain dashboard visibility for LT

• Use data to recommend adjustments, budget allocation, and strategy shifts

• Ensure HubSpot is accurately capturing marketing attribution and lead flow

Success Metrics

The Marketing Manager will be measured by:

• Qualified inbound leads per quarter

• Campaign performance and impact on pipeline creation

• ROI from Latitude and Tillit engagement

• Website performance and SEO improvements

• Sales enablement effectiveness and team feedback

• Brand consistency across all assets

• Contribution to Company Rocks tied to revenue

Qualifications

• Three to seven years of marketing experience in healthcare, SaaS, or B2B

• Demonstrated experience managing agencies or external vendors

• Strong understanding of digital marketing, SEO, and content strategy

• Experience supporting a sales organization and building enablement materials

• Familiarity with HubSpot or similar systems

• Strong writing, communication, and creative skills

• Ability to operate independently and build structure where none exists

• Must embody Aroris core values: Joyful, Driven, Relentless, Team Player

Cool Things About Aroris

·       Operating

o  Organization runs using the Entrepreneurial Operating System (EOS). Which means a there is a very disciplined approach to vision, goals, strategy, execution, measurement, and managing issues and talent. 

o  It runs like a mid-large company, but with an environment of self-empowerment and no bureaucracy.

·       Family & Philanthropy

o  All expenses paid volunteer trips to Honduras and Uganda annually with One World Health

o  Family/work-life balance; beyond the typical unlimited PTO, office is closed an additional day around major holidays, 2 weeks over Xmas and new year's, people drive hard during workday so after hours can be focused on personal/family.

·       Office

o  Swanky space in the heart of North Loop. Well-appointed with a vibe that's part office, part living room, and part lounge.

o  Beyond the typical ping pong table, have shuffle puck and 3 golf simulators (one dedicated for xBox).