State of South Carolina
Visual/Digital Media Director (Content Director)
State of South Carolina, Columbia, South Carolina, us, 29228
Salary:
$52,100.00 - $65,000.00 Annually Location :
Richland County, SC Job Type:
FTE - Full-Time Job Number:
182582 Agency:
Department of Health and Human Services Division:
Office of Communications Opening Date:
11/25/2025 Closing Date:
12/10/2025 11:59 PM Eastern Class Code::
BC42 Position Number::
60019552 Normal Work Schedule::
Monday - Friday (8:30 - 5:00) Pay Grade:
GEN09 Hiring Range - Min.:
$52,100.00 Hiring Range - Max.:
$65,000.00 Opening Date:
11/25/2025 EEO Statement:
Equal Opportunity Employer Agency Specific Application Procedures::
Failure to provide detailed and complete information may result in your application not being referred. Veteran Preference Statement:
South Carolina is making our Veterans a priority for employment in state agencies and institutions.
Job Responsibilities The agency's mission is to be boldly innovative in improving the health and quality of life for South Carolinians. This is position is located in the
Office of Communications & Public Relations, Richland County.
Are you the one?
We are looking for a
Visual/Digital Media Director (Content Director)
who, under limited supervision of the Director of Strategic Communications, the Visual/Digital Media Director supports the South Carolina Department of Health and Human Services' (SCDHHS) Office of Communications and Public Relations. This position assists in the development of communications material, with an emphasis on digital communications, in support of the agency's communications strategy. This position will advise Office of Communications and Public Relations leadership on the layout and usability of the content on the agency's website(s) and coordinate with the agency's subject matter experts to ensure content is accurate and current. This position will ensure all website content is on-brand, consistent with the agency's priority messages and compliant with relevant state and federal requirements. This position will also assist in designing and developing other agency-branded digital assets.
Develops a customer-focused web content strategy that supports the goals of improving access to and accuracy and relevance of information across the agency's website. Maintains frequent contact with program area leaders and business owners to ensure content on the agency's website is consistent across pages, accurate and up to date. Leads development of well-written materials to be used by the agency in explaining and promotion its programs and initiatives to internal and external audiences. Develops relationships with program area leaders to create easy-to-understand, audience-appropriate content for the agency's website. Works with Office of Communications and Public Relations, IT, program area leaders and business owners to review existing website content for usability, accuracy and timeliness. Supports supervisor and program areas with collecting and drafting material to fulfill agency's public information needs. Supports development of well-written materials to be used by the agency in explaining and promoting its programs and initiatives to internal and external audiences. Supports the development of variety of communication deliverables in a time-sensitive manner while ensuring accuracy, consistency, alignment with the agency style guide and audience-appropriate messaging. Collaborates in the development and editing of PowerPoints, letters, messaging documents, reports and other deliverables to ensure material has been properly reviewed and vetted. Enforces the Office of Communications' "Rule of Two" review protocol. Works with program areas across the agency to design and produce collateral and visual materials that support the agency's communications strategy and adhere to the agency's style guide. Proactively collaborates with program areas to identify marketing goals and meet marketing and branding functional and operational needs. Keeps abreast of marketing trends and recommends new material and media types to engage with specific identified audiences. Leads or supports other projects proactively or as assigned by Office of Communications and Public Relations leadership. Continuously engages in process improvement to support Agency, Division, and Office-wide strategies, objectives, and initiatives. Collaborates with other agency team members in research, development, implementation, and evaluation activities for services, projects, and agency initiatives as assigned. Performs other related duties as required. Occasional travel required. Attends and participates in relevant opportunities for professional development and training. Demonstrates utilization and application of new skills learned to improve effectiveness and efficiency within assigned responsibilities. The South Carolina Department of Health and Human Services offers an exceptional benefits package for FTE and TGE positions that includes:
Health, Dental, Vision, Long Term Disability, and Life Insurance for Employee, Spouse, and Children. 15 days annual (vacation) leave per year. 15 days sick leave per year. 13 paid holidays. State Retirement Plan and Deferred Compensation Programs. Minimum and Additional Requirements
A bachelor's degree in communications, public relations, visual communications, web design, digital media or a related field and three (3) years of relevant work experience, including experience maintaining content on a public-facing website.
Bachelor's degree must be from a higher education institution recognized by the U.S. Department of Education & Council for Higher Education Accreditation (CHEA).
Additional
Requirements
Sitting or standing for long periods of time. Lifting requirements: 20 lbs. Requires holder to drive routinely. Valid driver's license. Preferred Qualifications
Ability to communicate effectively. Must have proficient organizational and communication (both verbal and written) skills and proficiency in web writing and basic web design. Ability to maintain confidentiality of sensitive information. Ability to exercise sound judgement. Maintains a professional demeanor and is customer service oriented. Proficiency in design programs (e.g. Adobe InDesign) is a plus.
Additional Comments
Please complete the State application to include all current and previous work history and education. A resume will not be accepted nor reviewed to determine if an applicant has met the qualifications for the position. Supplemental questions are considered part of your official application for qualification purposes. All applicants must apply online. All correspondence from the Office of Human Resources will be through electronic mail.
The South Carolina Department of Health and Human Services is committed to providing equal employment opportunities to all applicants and does not discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth or related medical conditions, including, but not limited, to lactation), national origin, age (40 or older), disability or genetic information. Benefits for State Employees The state of South Carolina offers eligible employees generous benefits, including health and dental insurance; retirement and savings plan options; and paid vacation and sick leave. Plus, work-life balance programs such as telecommuting and flexible work schedules are available to employees of some state agencies.
Insurance Benefits Eligible employees may enroll in health insurance, which includes prescription coverage and wellness benefits. Other available insurance benefits include dental, vision, term life insurance, long term disability and flexible spending accounts for health and child care expenses.
Retirement Benefits State employees are also offered retirement plan options, including defined benefit and defined contribution plans. Additionally, eligible employees may elect to participate in the South Carolina Deferred Compensation Program, which is a voluntary, supplemental retirement savings plan offering 401(k) and 457 plan options.
Workplace Benefits State employees may also be eligible for other benefits, including tuition assistance; holiday, annual and sick leave; and discounts on purchases, travel and more.
Note:
The benefits above are available to most state employees, with the exception of those in temporary positions. Employees in temporary grant and time-limited positions may be eligible for all, some or none of these benefits as benefits are associated with each position type. For these positions, contact the hiring agency to determine what benefits may be available. 01
The responses you provide to these Supplemental Questions will be used in combination with your application to determine whether you meet the minimum qualification requirements. Please, thoroughly complete the Education and Work Experience sections of your application and the Supplemental Questions. Failure to provide detailed and complete information will result in your application being rejected. Any misrepresentation or omissions will result in your disqualification from employment and/or termination. You may not submit resumes in lieu of filling out the application or answering the Supplemental Questions. I acknowledge that I have read, understand, and agree with the above.
Yes No
02
If selected to be hired for this position, are you willing to accept a salary within the posted range of $52,100 - 65,000?
Yes No
03
Do you have a bachelor's degree in communications, public relations, visual communications, web design, digital media or a related field?
Yes No
04
Do you have three (3) years of relevant work experience, including experience maintaining content on a public-facing website?
Yes No
05
Do you have experience maintaining content on a public-facing website?
Yes No
06
Do you have a valid driver's license? If yes, please provide your driver's license number and state of issuance. 07
Do you wish to claim Veteran Preference? If yes, you must submit a copy of your DD214 Form with your job application in order to qualify and claim this preference.
Yes No
08
How did you hear about this career opportunity? Required Question
$52,100.00 - $65,000.00 Annually Location :
Richland County, SC Job Type:
FTE - Full-Time Job Number:
182582 Agency:
Department of Health and Human Services Division:
Office of Communications Opening Date:
11/25/2025 Closing Date:
12/10/2025 11:59 PM Eastern Class Code::
BC42 Position Number::
60019552 Normal Work Schedule::
Monday - Friday (8:30 - 5:00) Pay Grade:
GEN09 Hiring Range - Min.:
$52,100.00 Hiring Range - Max.:
$65,000.00 Opening Date:
11/25/2025 EEO Statement:
Equal Opportunity Employer Agency Specific Application Procedures::
Failure to provide detailed and complete information may result in your application not being referred. Veteran Preference Statement:
South Carolina is making our Veterans a priority for employment in state agencies and institutions.
Job Responsibilities The agency's mission is to be boldly innovative in improving the health and quality of life for South Carolinians. This is position is located in the
Office of Communications & Public Relations, Richland County.
Are you the one?
We are looking for a
Visual/Digital Media Director (Content Director)
who, under limited supervision of the Director of Strategic Communications, the Visual/Digital Media Director supports the South Carolina Department of Health and Human Services' (SCDHHS) Office of Communications and Public Relations. This position assists in the development of communications material, with an emphasis on digital communications, in support of the agency's communications strategy. This position will advise Office of Communications and Public Relations leadership on the layout and usability of the content on the agency's website(s) and coordinate with the agency's subject matter experts to ensure content is accurate and current. This position will ensure all website content is on-brand, consistent with the agency's priority messages and compliant with relevant state and federal requirements. This position will also assist in designing and developing other agency-branded digital assets.
Develops a customer-focused web content strategy that supports the goals of improving access to and accuracy and relevance of information across the agency's website. Maintains frequent contact with program area leaders and business owners to ensure content on the agency's website is consistent across pages, accurate and up to date. Leads development of well-written materials to be used by the agency in explaining and promotion its programs and initiatives to internal and external audiences. Develops relationships with program area leaders to create easy-to-understand, audience-appropriate content for the agency's website. Works with Office of Communications and Public Relations, IT, program area leaders and business owners to review existing website content for usability, accuracy and timeliness. Supports supervisor and program areas with collecting and drafting material to fulfill agency's public information needs. Supports development of well-written materials to be used by the agency in explaining and promoting its programs and initiatives to internal and external audiences. Supports the development of variety of communication deliverables in a time-sensitive manner while ensuring accuracy, consistency, alignment with the agency style guide and audience-appropriate messaging. Collaborates in the development and editing of PowerPoints, letters, messaging documents, reports and other deliverables to ensure material has been properly reviewed and vetted. Enforces the Office of Communications' "Rule of Two" review protocol. Works with program areas across the agency to design and produce collateral and visual materials that support the agency's communications strategy and adhere to the agency's style guide. Proactively collaborates with program areas to identify marketing goals and meet marketing and branding functional and operational needs. Keeps abreast of marketing trends and recommends new material and media types to engage with specific identified audiences. Leads or supports other projects proactively or as assigned by Office of Communications and Public Relations leadership. Continuously engages in process improvement to support Agency, Division, and Office-wide strategies, objectives, and initiatives. Collaborates with other agency team members in research, development, implementation, and evaluation activities for services, projects, and agency initiatives as assigned. Performs other related duties as required. Occasional travel required. Attends and participates in relevant opportunities for professional development and training. Demonstrates utilization and application of new skills learned to improve effectiveness and efficiency within assigned responsibilities. The South Carolina Department of Health and Human Services offers an exceptional benefits package for FTE and TGE positions that includes:
Health, Dental, Vision, Long Term Disability, and Life Insurance for Employee, Spouse, and Children. 15 days annual (vacation) leave per year. 15 days sick leave per year. 13 paid holidays. State Retirement Plan and Deferred Compensation Programs. Minimum and Additional Requirements
A bachelor's degree in communications, public relations, visual communications, web design, digital media or a related field and three (3) years of relevant work experience, including experience maintaining content on a public-facing website.
Bachelor's degree must be from a higher education institution recognized by the U.S. Department of Education & Council for Higher Education Accreditation (CHEA).
Additional
Requirements
Sitting or standing for long periods of time. Lifting requirements: 20 lbs. Requires holder to drive routinely. Valid driver's license. Preferred Qualifications
Ability to communicate effectively. Must have proficient organizational and communication (both verbal and written) skills and proficiency in web writing and basic web design. Ability to maintain confidentiality of sensitive information. Ability to exercise sound judgement. Maintains a professional demeanor and is customer service oriented. Proficiency in design programs (e.g. Adobe InDesign) is a plus.
Additional Comments
Please complete the State application to include all current and previous work history and education. A resume will not be accepted nor reviewed to determine if an applicant has met the qualifications for the position. Supplemental questions are considered part of your official application for qualification purposes. All applicants must apply online. All correspondence from the Office of Human Resources will be through electronic mail.
The South Carolina Department of Health and Human Services is committed to providing equal employment opportunities to all applicants and does not discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth or related medical conditions, including, but not limited, to lactation), national origin, age (40 or older), disability or genetic information. Benefits for State Employees The state of South Carolina offers eligible employees generous benefits, including health and dental insurance; retirement and savings plan options; and paid vacation and sick leave. Plus, work-life balance programs such as telecommuting and flexible work schedules are available to employees of some state agencies.
Insurance Benefits Eligible employees may enroll in health insurance, which includes prescription coverage and wellness benefits. Other available insurance benefits include dental, vision, term life insurance, long term disability and flexible spending accounts for health and child care expenses.
Retirement Benefits State employees are also offered retirement plan options, including defined benefit and defined contribution plans. Additionally, eligible employees may elect to participate in the South Carolina Deferred Compensation Program, which is a voluntary, supplemental retirement savings plan offering 401(k) and 457 plan options.
Workplace Benefits State employees may also be eligible for other benefits, including tuition assistance; holiday, annual and sick leave; and discounts on purchases, travel and more.
Note:
The benefits above are available to most state employees, with the exception of those in temporary positions. Employees in temporary grant and time-limited positions may be eligible for all, some or none of these benefits as benefits are associated with each position type. For these positions, contact the hiring agency to determine what benefits may be available. 01
The responses you provide to these Supplemental Questions will be used in combination with your application to determine whether you meet the minimum qualification requirements. Please, thoroughly complete the Education and Work Experience sections of your application and the Supplemental Questions. Failure to provide detailed and complete information will result in your application being rejected. Any misrepresentation or omissions will result in your disqualification from employment and/or termination. You may not submit resumes in lieu of filling out the application or answering the Supplemental Questions. I acknowledge that I have read, understand, and agree with the above.
Yes No
02
If selected to be hired for this position, are you willing to accept a salary within the posted range of $52,100 - 65,000?
Yes No
03
Do you have a bachelor's degree in communications, public relations, visual communications, web design, digital media or a related field?
Yes No
04
Do you have three (3) years of relevant work experience, including experience maintaining content on a public-facing website?
Yes No
05
Do you have experience maintaining content on a public-facing website?
Yes No
06
Do you have a valid driver's license? If yes, please provide your driver's license number and state of issuance. 07
Do you wish to claim Veteran Preference? If yes, you must submit a copy of your DD214 Form with your job application in order to qualify and claim this preference.
Yes No
08
How did you hear about this career opportunity? Required Question