Chief Marketing and Communications Officer

About the Company Well-established college football playoff event Industry Sports Type Public Company Employees 11-50 About the Role The company is on the lookout for a visionary Chief Marketing and Communications Officer (CMCO) to lead an exciting transformation and elevation of its brand in light of a historic expansion. This influential leader will be responsible for defining and managing the brand’s identity, creating compelling storytelling, and developing innovative fan engagement strategies. As the CMCO, you will play a critical role in enhancing the organization’s brand reputation as it prepares for a substantial increase in scale, visibility, and cultural significance. Your key responsibilities will include: Establishing a clear vision and strategy for brand marketing. Integrating strategic communications to ensure a cohesive message across channels. Overseeing data-driven marketing initiatives to maximize impact. Leading a talented team and fostering partnerships to boost sponsorship ROI. Proactively managing the brand narrative, including crisis communications. Gathering consumer and market insights to drive innovation in sports media and fan engagement. Success in this role will be measured by your ability to engage stakeholders effectively, design robust brand architecture, and create a significant brand impact that elevates fan engagement and enhances the organization's visibility as a leader in the sports industry. Hiring Manager Title Executive Director Travel Percent Less than 10% Functions Marketing