North Star Network
Business Manager - Eastern Europe (iGaming Affiliate Marketing)
North Star Network, Poland, New York, United States
Business Manager - Eastern Europe (iGaming Affiliate Marketing)
Join as a Business Manager for North Star Network and lead our Eastern European iGaming affiliate marketing efforts.
About the Role
Regional business leadership covering Poland, Czech Republic, Ukraine, Russia, and nearby markets.
Responsible for commercial content strategy, SEO growth, recruitment, and data-driven performance management across the Eastern European portfolio.
Reports to the Business Unit Coordinator and collaborates closely with central SEO, M&A, Business, and Media teams.
Key Responsibilities
Business & Performance
Drive P&L, traffic, and monetisation performance for all Eastern European sites.
Build and execute market‑specific growth strategies using data and analytics.
Use dashboards and performance reviews to monitor revenue, SEO, and conversion trends.
Supervise sales and account managers in the execution and optimisation of affiliate and media partnerships, ensuring alignment with regional targets.
Guarantee compliance with local licensing and responsible gaming frameworks.
Commercial Content & SEO
Oversee production, localisation, and optimisation of commercial content (promo codes, betting apps, casino pages, how‑to guides).
Define clear KPIs (traffic, conversion, revenue per page) and monitor delivery quality.
Partner with central SEO to implement data‑backed technical and on‑page improvements.
Team Leadership & Recruitment
Manage and structure a cross‑market team including Content Team Leader, Head of SEO, and Account Manager.
Recruit, onboard, and coach talent across SEO, content, and account roles.
Foster a data‑driven and performance‑oriented team culture.
Ensure consistent collaboration between SEO, content, and commercial operations.
Market Intelligence & Data Insights
Monitor regional trends, competitive landscape, and regulatory evolution.
Translate analytics insights into strategic recommendations and actionable roadmaps.
Share key performance learnings and forecasts with central management.
Ensure all content and campaigns are culturally adapted and SEO‑relevant to each market.
Prioritise and scale content initiatives with the highest business impact.
What We're Looking For
Proven experience in iGaming, affiliate, or SEO‑focused business management.
Strong analytical and data interpretation skills; proficient with dashboards, KPIs, and growth metrics.
Experience supervising sales/account teams and coordinating cross‑functional performance.
Familiarity with Google Analytics, Looker Studio, GSC, Ahrefs, SEMrush, or similar tools.
Fluency in English and ideally one local language (Polish, Ukrainian, Czech, or Russian).
Entrepreneurial, organised, and result‑oriented mindset.
What We Offer
Strategic leadership role in a fast‑growing global media group.
Autonomy to build, measure, and scale regional performance.
100% remote work possible, multicultural and data‑driven environment.
Competitive package (approx. 45‑60k EUR depending on profile).
Real growth opportunities across NSN’s international operations.
Ready to Join Us? Apply now and help drive NSN’s success across Eastern Europe through data‑driven leadership and high‑performance commercial content.
About North Star Network North Star Network (NSN) is a global sports and betting media group that builds and operates leading digital brands connecting sports fans and bettors across 30+ countries. Our mission is to turn passion for sports into trusted information, data‑driven insights and responsible betting guidance. We are a multicultural and international company, bringing together professionals from more than 20 nationalities and 50+ in‑house experts with 200+ freelancers to deliver engaging and responsible content to millions of fans.
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About the Role
Regional business leadership covering Poland, Czech Republic, Ukraine, Russia, and nearby markets.
Responsible for commercial content strategy, SEO growth, recruitment, and data-driven performance management across the Eastern European portfolio.
Reports to the Business Unit Coordinator and collaborates closely with central SEO, M&A, Business, and Media teams.
Key Responsibilities
Business & Performance
Drive P&L, traffic, and monetisation performance for all Eastern European sites.
Build and execute market‑specific growth strategies using data and analytics.
Use dashboards and performance reviews to monitor revenue, SEO, and conversion trends.
Supervise sales and account managers in the execution and optimisation of affiliate and media partnerships, ensuring alignment with regional targets.
Guarantee compliance with local licensing and responsible gaming frameworks.
Commercial Content & SEO
Oversee production, localisation, and optimisation of commercial content (promo codes, betting apps, casino pages, how‑to guides).
Define clear KPIs (traffic, conversion, revenue per page) and monitor delivery quality.
Partner with central SEO to implement data‑backed technical and on‑page improvements.
Team Leadership & Recruitment
Manage and structure a cross‑market team including Content Team Leader, Head of SEO, and Account Manager.
Recruit, onboard, and coach talent across SEO, content, and account roles.
Foster a data‑driven and performance‑oriented team culture.
Ensure consistent collaboration between SEO, content, and commercial operations.
Market Intelligence & Data Insights
Monitor regional trends, competitive landscape, and regulatory evolution.
Translate analytics insights into strategic recommendations and actionable roadmaps.
Share key performance learnings and forecasts with central management.
Ensure all content and campaigns are culturally adapted and SEO‑relevant to each market.
Prioritise and scale content initiatives with the highest business impact.
What We're Looking For
Proven experience in iGaming, affiliate, or SEO‑focused business management.
Strong analytical and data interpretation skills; proficient with dashboards, KPIs, and growth metrics.
Experience supervising sales/account teams and coordinating cross‑functional performance.
Familiarity with Google Analytics, Looker Studio, GSC, Ahrefs, SEMrush, or similar tools.
Fluency in English and ideally one local language (Polish, Ukrainian, Czech, or Russian).
Entrepreneurial, organised, and result‑oriented mindset.
What We Offer
Strategic leadership role in a fast‑growing global media group.
Autonomy to build, measure, and scale regional performance.
100% remote work possible, multicultural and data‑driven environment.
Competitive package (approx. 45‑60k EUR depending on profile).
Real growth opportunities across NSN’s international operations.
Ready to Join Us? Apply now and help drive NSN’s success across Eastern Europe through data‑driven leadership and high‑performance commercial content.
About North Star Network North Star Network (NSN) is a global sports and betting media group that builds and operates leading digital brands connecting sports fans and bettors across 30+ countries. Our mission is to turn passion for sports into trusted information, data‑driven insights and responsible betting guidance. We are a multicultural and international company, bringing together professionals from more than 20 nationalities and 50+ in‑house experts with 200+ freelancers to deliver engaging and responsible content to millions of fans.
#J-18808-Ljbffr