Northwestern Mutual
Senior Field Content Marketing Manager
Northwestern Mutual, Milwaukee, Wisconsin, United States, 53244
Senior Field Content Marketing Manager.
The Senior Field Content Marketing Manager is responsible for creating compelling communications and content to equip the field with marketing capabilities that’ll drive sales and plans. An experienced communicator will build and execute communication plans to deliver field activation strategies across multiple programs and campaigns, while partnering with various business lines and stakeholders.
Key Responsibilities
In partnership with the Assistant Director of Field Engagement and Adoption, develop communications for stakeholders and the field to build advocates for key campaigns and initiatives.
Draft and execute comprehensive communication plans that employ an integrated messaging approach across various channels, from broad advisor outreach to highly targeted emails, that highlight marketing campaigns, tools and opportunities.
Lead content development and copywriting on a variety of projects and topics.
Use data and insights to optimize marketing plans and strategies as needed.
Collaborates on Ongoing Communications and Editorial Planning
Collaborates on execution of content strategy, including on‑going editorial planning.
Partners with stakeholders to identify consistent impactful field communications strategies and channels that increase awareness of marketing programs and tools.
Maintains brand standards, copy guidelines and tone of voice for field‑facing marketing and communication efforts.
Manages Content Development
Oversees content and copy for the field intranet website, ensuring pages are accurate, informative and inspire action.
Works with SMEs to maintain current content and create new content that aligns with the needs of the field and marketing’s objectives.
Edits content for brand standards, storytelling, advisor understanding, and regulatory compliance.
Edits content and develops compelling narratives that emphasize the benefits for advisors.
Desired Skills and Experience
Minimum 5 years of experience with a bachelor’s degree in communications, marketing, business, or a related field.
Experience working with distribution channels such as field personnel, sales representatives, financial advisors or similar.
Superior verbal and written communication skills with the ability to negotiate and be persuasive within all levels of the home office and field.
Demonstrated ability and experience with building PowerPoint presentations, including narrative development.
Strong organization and leadership skills with proven experience in managing projects, systems, and/or processes.
Ability to simplify concepts for easier advisor understanding.
Superior analytical and problem‑solving skills; ability to use data to optimize current programs and processes and identify new opportunities.
A proven self‑starter who’s able to self‑direct the management and execution of programs from inception through completion – on brand, on time, on budget.
Strong foundation of marketing best practices, experience and insights with strong attention to detail.
Compensation Range Pay Range – Start: $69,720.00
Pay Range – End: $129,480.00
Structure 110: $76,720.00 USD – $142,480.00 USD
Structure 115: $80,150.00 USD – $148,850.00 USD
We believe in fairness and transparency. It’s why we share the salary range for most of our roles. However, final salaries are based on a number of factors, including the skills and experience of the candidate; the current market; location of the candidate; and other factors uncovered in the hiring process. Geographic specific pay structures, compensation and benefits could be applicable.
Skills
Customer Centricity – Advanced
Change Adaptability – Advanced
Project Management – Advanced
Cross Functional Partnering & Planning – Intermediate
Customer Retention – Advanced
Strategic Thinking – Intermediate
Analytical Thinking – Intermediate
Learning Agility & Critical Thinking – Intermediate
Field Advocacy – Advanced
Consulting – Advanced
Adaptive Communication – Advanced
Campaign Management – Advanced
Change Management – Advanced
Writing & Editing – Intermediate
KPIs & Metrics – Intermediate
Customer, Market & Ecosystem Knowledge – Advanced
Benefits
Flexible work schedules
Concierge service
Comprehensive benefits
Employee resource groups
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Equal Opportunity Employer Statement Northwestern Mutual is an equal opportunity employer who welcomes and encourages diversity in the workforce. We are committed to creating and maintaining an environment in which each employee can contribute creative ideas, seek challenges, assume leadership and continue to focus on meeting and exceeding business and personal objectives.
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The Senior Field Content Marketing Manager is responsible for creating compelling communications and content to equip the field with marketing capabilities that’ll drive sales and plans. An experienced communicator will build and execute communication plans to deliver field activation strategies across multiple programs and campaigns, while partnering with various business lines and stakeholders.
Key Responsibilities
In partnership with the Assistant Director of Field Engagement and Adoption, develop communications for stakeholders and the field to build advocates for key campaigns and initiatives.
Draft and execute comprehensive communication plans that employ an integrated messaging approach across various channels, from broad advisor outreach to highly targeted emails, that highlight marketing campaigns, tools and opportunities.
Lead content development and copywriting on a variety of projects and topics.
Use data and insights to optimize marketing plans and strategies as needed.
Collaborates on Ongoing Communications and Editorial Planning
Collaborates on execution of content strategy, including on‑going editorial planning.
Partners with stakeholders to identify consistent impactful field communications strategies and channels that increase awareness of marketing programs and tools.
Maintains brand standards, copy guidelines and tone of voice for field‑facing marketing and communication efforts.
Manages Content Development
Oversees content and copy for the field intranet website, ensuring pages are accurate, informative and inspire action.
Works with SMEs to maintain current content and create new content that aligns with the needs of the field and marketing’s objectives.
Edits content for brand standards, storytelling, advisor understanding, and regulatory compliance.
Edits content and develops compelling narratives that emphasize the benefits for advisors.
Desired Skills and Experience
Minimum 5 years of experience with a bachelor’s degree in communications, marketing, business, or a related field.
Experience working with distribution channels such as field personnel, sales representatives, financial advisors or similar.
Superior verbal and written communication skills with the ability to negotiate and be persuasive within all levels of the home office and field.
Demonstrated ability and experience with building PowerPoint presentations, including narrative development.
Strong organization and leadership skills with proven experience in managing projects, systems, and/or processes.
Ability to simplify concepts for easier advisor understanding.
Superior analytical and problem‑solving skills; ability to use data to optimize current programs and processes and identify new opportunities.
A proven self‑starter who’s able to self‑direct the management and execution of programs from inception through completion – on brand, on time, on budget.
Strong foundation of marketing best practices, experience and insights with strong attention to detail.
Compensation Range Pay Range – Start: $69,720.00
Pay Range – End: $129,480.00
Structure 110: $76,720.00 USD – $142,480.00 USD
Structure 115: $80,150.00 USD – $148,850.00 USD
We believe in fairness and transparency. It’s why we share the salary range for most of our roles. However, final salaries are based on a number of factors, including the skills and experience of the candidate; the current market; location of the candidate; and other factors uncovered in the hiring process. Geographic specific pay structures, compensation and benefits could be applicable.
Skills
Customer Centricity – Advanced
Change Adaptability – Advanced
Project Management – Advanced
Cross Functional Partnering & Planning – Intermediate
Customer Retention – Advanced
Strategic Thinking – Intermediate
Analytical Thinking – Intermediate
Learning Agility & Critical Thinking – Intermediate
Field Advocacy – Advanced
Consulting – Advanced
Adaptive Communication – Advanced
Campaign Management – Advanced
Change Management – Advanced
Writing & Editing – Intermediate
KPIs & Metrics – Intermediate
Customer, Market & Ecosystem Knowledge – Advanced
Benefits
Flexible work schedules
Concierge service
Comprehensive benefits
Employee resource groups
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Equal Opportunity Employer Statement Northwestern Mutual is an equal opportunity employer who welcomes and encourages diversity in the workforce. We are committed to creating and maintaining an environment in which each employee can contribute creative ideas, seek challenges, assume leadership and continue to focus on meeting and exceeding business and personal objectives.
#J-18808-Ljbffr