Canvass AI
Product Marketing - Industry Lead
Company:
Canvass AI
Type: Full-time | Location: USA & Canada | Product
Canvass AI is disrupting the industrial sector with its cutting‑edge AI platform, transforming industrial engineers into data and digital engineers. Backed by some of the world’s largest companies like Google’s Gradient Ventures, Canvass is democratizing the use of AI in day‑to‑day operations so industrial companies can build AI/ML models at scale and deploy them in production to gain real‑time business benefits.
Job Description Reporting to the VP of Marketing, you will lead B2B SaaS product marketing for the industrial sector. With proven experience in product marketing, you will keep a strategic view while executing tactical activities to move the needle.
We are looking for an experienced, collaborative, and driven Product Marketing Industry Lead to take Canvass AI to new heights and drive rapid growth across existing and new markets. You will own core go‑to‑market activation and ongoing product success – defining positioning through a deep understanding of the market, buyers, and key competitors. You will synthesize information and serve as an internal and external evangelist and influencer to ensure the sales, marketing and customer‑success teams are equipped with the right tools, knowledge and information to properly position Canvass AI and win in the market.
Key Responsibilities
Conceptualize, build and analyze various marketing plans, strategies and campaigns to power the growth of Canvass AI’s brand and product.
Develop and launch campaigns to support our GTM (go‑to‑market) initiatives.
Develop targeted and meaningful content, product positioning and messaging that differentiates Canvass AI capabilities across the industry.
Communicate the value proposition of Canvass AI’s platform and capabilities to sales enablement and develop assets and sales tools that support the sales cycle.
Participate in the launch of new product releases and manage the cross‑functional implementation of industry‑agnostic plans.
Work closely with our Product Management and Go‑To‑Market teams to develop enablement content, product demos, sales tools and strategies.
Help drive market intelligence through in‑depth industry and competitive analysis, while consistently devising programs to outpace the competition.
Develop the strategy and manage the marketing programs that drive demand within the industry.
Work with our broader marketing team to develop thought leadership and increase awareness of Canvass AI for expert data scientist user personas, influencers, and decision makers.
Create and maintain a crystal‑clear and highly compelling product messaging matrix.
Create and shape customer personas.
Track competitive marketing landscape against category.
Empower sales with competitive intelligence, and create and maintain competitor talking tracks, battle cards, cheat sheets, FAQs, and training.
Qualifications
SaaS product marketing experience is a must.
8‑10 years of work experience in B2B Product Marketing and/or Product Management.
Deep understanding of machine learning and analytic applications, especially in production/operational environments.
Demonstrated success in product launches and end‑to‑end execution of supporting marketing strategies.
Excellent communication skills – written, oral, presentation and product demonstration experience to large and diverse audiences.
Analyst relations experience with firms such as Forrester and Gartner.
Enjoy collaborating with cross‑functional teams (sales, product management, marketing, customer success).
Roll‑up‑your‑sleeve, get‑things‑done attitude with high‑growth startup experience.
Bachelor’s degree in a related field.
Your Benefits
Awesome team and culture (every day)
Generous time off, including vacation and personal days
Extended health benefits, including drug coverage, dental coverage, and a Health Spending Account
Flexible office policy, with options to work remotely
Attend conferences to expand your knowledge and skills
Company‑provided MacBooks and standing desks
Top technology and tools to excel at your role
Free team lunches
Why Join Canvass? Canvass Analytics is using AI to automate operations for the industrial sector. We are changing the way industry thinks and uses AI, and it’s getting noticed everywhere. We’ve been recognized by Network World as a Top 10 Hot AI‑Powered IoT Startups and by Canadian Innovation Exchange as a Top 20 Most Innovative Canadian Company. Canvass is backed by Google’s Gradient Ventures.
What’s it like working at Canvass? This is a place where everyone is all in. From the CEO to the newest hire, we all pitch in where needed and do what it takes. We are a relatively flat organization where everyone is invited to the table to listen and be part of the conversation and decisions. We have an inclusive culture.
#J-18808-Ljbffr
Canvass AI
Type: Full-time | Location: USA & Canada | Product
Canvass AI is disrupting the industrial sector with its cutting‑edge AI platform, transforming industrial engineers into data and digital engineers. Backed by some of the world’s largest companies like Google’s Gradient Ventures, Canvass is democratizing the use of AI in day‑to‑day operations so industrial companies can build AI/ML models at scale and deploy them in production to gain real‑time business benefits.
Job Description Reporting to the VP of Marketing, you will lead B2B SaaS product marketing for the industrial sector. With proven experience in product marketing, you will keep a strategic view while executing tactical activities to move the needle.
We are looking for an experienced, collaborative, and driven Product Marketing Industry Lead to take Canvass AI to new heights and drive rapid growth across existing and new markets. You will own core go‑to‑market activation and ongoing product success – defining positioning through a deep understanding of the market, buyers, and key competitors. You will synthesize information and serve as an internal and external evangelist and influencer to ensure the sales, marketing and customer‑success teams are equipped with the right tools, knowledge and information to properly position Canvass AI and win in the market.
Key Responsibilities
Conceptualize, build and analyze various marketing plans, strategies and campaigns to power the growth of Canvass AI’s brand and product.
Develop and launch campaigns to support our GTM (go‑to‑market) initiatives.
Develop targeted and meaningful content, product positioning and messaging that differentiates Canvass AI capabilities across the industry.
Communicate the value proposition of Canvass AI’s platform and capabilities to sales enablement and develop assets and sales tools that support the sales cycle.
Participate in the launch of new product releases and manage the cross‑functional implementation of industry‑agnostic plans.
Work closely with our Product Management and Go‑To‑Market teams to develop enablement content, product demos, sales tools and strategies.
Help drive market intelligence through in‑depth industry and competitive analysis, while consistently devising programs to outpace the competition.
Develop the strategy and manage the marketing programs that drive demand within the industry.
Work with our broader marketing team to develop thought leadership and increase awareness of Canvass AI for expert data scientist user personas, influencers, and decision makers.
Create and maintain a crystal‑clear and highly compelling product messaging matrix.
Create and shape customer personas.
Track competitive marketing landscape against category.
Empower sales with competitive intelligence, and create and maintain competitor talking tracks, battle cards, cheat sheets, FAQs, and training.
Qualifications
SaaS product marketing experience is a must.
8‑10 years of work experience in B2B Product Marketing and/or Product Management.
Deep understanding of machine learning and analytic applications, especially in production/operational environments.
Demonstrated success in product launches and end‑to‑end execution of supporting marketing strategies.
Excellent communication skills – written, oral, presentation and product demonstration experience to large and diverse audiences.
Analyst relations experience with firms such as Forrester and Gartner.
Enjoy collaborating with cross‑functional teams (sales, product management, marketing, customer success).
Roll‑up‑your‑sleeve, get‑things‑done attitude with high‑growth startup experience.
Bachelor’s degree in a related field.
Your Benefits
Awesome team and culture (every day)
Generous time off, including vacation and personal days
Extended health benefits, including drug coverage, dental coverage, and a Health Spending Account
Flexible office policy, with options to work remotely
Attend conferences to expand your knowledge and skills
Company‑provided MacBooks and standing desks
Top technology and tools to excel at your role
Free team lunches
Why Join Canvass? Canvass Analytics is using AI to automate operations for the industrial sector. We are changing the way industry thinks and uses AI, and it’s getting noticed everywhere. We’ve been recognized by Network World as a Top 10 Hot AI‑Powered IoT Startups and by Canadian Innovation Exchange as a Top 20 Most Innovative Canadian Company. Canvass is backed by Google’s Gradient Ventures.
What’s it like working at Canvass? This is a place where everyone is all in. From the CEO to the newest hire, we all pitch in where needed and do what it takes. We are a relatively flat organization where everyone is invited to the table to listen and be part of the conversation and decisions. We have an inclusive culture.
#J-18808-Ljbffr