TrueLoyal
About TrueLoyal
TrueLoyal is a SaaS loyalty platform designed to help brands strengthen consumer relationships and unlock sustainable growth. We enable businesses to understand, reward, and engage their customers through personalized experiences that drive repeat purchases and long-term advocacy. Our mission is to help brands deliver meaningful moments across the customer journey—turning everyday interactions into lasting loyalty.
About The Role We're looking for a Product Marketing Manager who can translate TrueLoyal's product capabilities into compelling narratives that resonate with brands, buyers, and users. This role sits at the intersection of product, marketing, and go‑to‑market and plays a critical role in positioning TrueLoyal as the challenger brand in the loyalty space. You will own messaging, product storytelling, competitive intelligence, enablement, and new product launches—helping shape how TrueLoyal shows up in the market and empowering our sales and customer teams to win. This is a high‑visibility, high‑impact role for a strategic marketer who thrives in SaaS, loves simplifying the complex, and knows how to move quickly in a fast‑changing category.
What You’ll Do Product Positioning & Messaging
Develop clear, differentiated, consumer‑centric positioning for TrueLoyal’s platform and products
Create messaging frameworks, value propositions, and product narratives that stand out in a crowded loyalty market
Conduct customer and market research to refine how TrueLoyal communicates value
Go‑to‑Market Strategy
Lead GTM planning for new product features, enhancements, and launches
Partner closely with Product, Sales, and Customer Success to define target users, segments, use cases, and launch strategies
Build repeatable GTM frameworks and processes that scale as we grow
Competitive & Market Intelligence
Own and manage competitive research, market insights, and category analysis
Equip internal teams with competitive battlecards, positioning guidance, and market context
Identify whitespace opportunities and emerging trends—especially around AI, consumer behavior, and commerce
Sales Enablement
Create sales playbooks, pitch decks, one‑pagers, demo scripts, and persona‑specific messaging
Partner with Sales to understand objections, gaps, and opportunities to increase win rates
Support pipeline generation with compelling product‑led content and positioning
Content & Thought Leadership
Collaborate with the marketing team to produce product content: videos, webinars, case studies, product demos, and blog posts
Develop thought leadership supporting our challenger POV in the loyalty space
Help articulate the vision and future of our platform to both internal teams and the market
Cross‑Functional Collaboration
Work closely with Product Management to understand roadmaps, release cycles, and customer needs
Partner with Customer Success to build strong product adoption narratives and success stories
Support CMO, CSO, and Executive team with strategic storytelling and product communication
Requirements What You Bring
5‑7+ years of experience in B2B SaaS product marketing (MarTech, loyalty, eCommerce, or CX tech a strong plus)
Proven success building messaging frameworks, positioning, and GTM strategies
Deep understanding of SaaS buying dynamics, customer journeys, and sales motions
Experience supporting enterprise and mid‑market sales teams
Strong storytelling ability—you can simplify the complex and make it compelling
Analytical mindset with comfort in market research and competitive analysis
Excellent communication and collaboration skills across teams
A bias for action—you like to move fast and challenge the status quo
Passion for consumer behavior, loyalty, and the evolving commerce landscape
Benefits
Premier Health Insurance plan with $0 deductible and $0 co‑pay
Dental and vision insurance plans
Medical and dependent care flexible spending accounts
Open PTO – we like to keep this simple
401(k) savings plan with Employer Matching
Company‑paid Life, AD&D, and Disability coverage
A collaborative, entrepreneurial learning environment with a proven playbook
Be part of a high‑growth company revolutionizing customer loyalty
Work with cutting‑edge technology and innovative products
Competitive salary, benefits, and growth opportunities
Fun work atmosphere
We are proud to foster a workplace free from discrimination. We strongly believe diversity of experience, perspectives, and background lead to a better environment for our employees and a better experience for our users and our customers. We are an equal opportunity employer and do not discriminate against protected characteristics. We guarantee that all candidates will be given the same consideration.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing
Industries: IT Services and IT Consulting
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About The Role We're looking for a Product Marketing Manager who can translate TrueLoyal's product capabilities into compelling narratives that resonate with brands, buyers, and users. This role sits at the intersection of product, marketing, and go‑to‑market and plays a critical role in positioning TrueLoyal as the challenger brand in the loyalty space. You will own messaging, product storytelling, competitive intelligence, enablement, and new product launches—helping shape how TrueLoyal shows up in the market and empowering our sales and customer teams to win. This is a high‑visibility, high‑impact role for a strategic marketer who thrives in SaaS, loves simplifying the complex, and knows how to move quickly in a fast‑changing category.
What You’ll Do Product Positioning & Messaging
Develop clear, differentiated, consumer‑centric positioning for TrueLoyal’s platform and products
Create messaging frameworks, value propositions, and product narratives that stand out in a crowded loyalty market
Conduct customer and market research to refine how TrueLoyal communicates value
Go‑to‑Market Strategy
Lead GTM planning for new product features, enhancements, and launches
Partner closely with Product, Sales, and Customer Success to define target users, segments, use cases, and launch strategies
Build repeatable GTM frameworks and processes that scale as we grow
Competitive & Market Intelligence
Own and manage competitive research, market insights, and category analysis
Equip internal teams with competitive battlecards, positioning guidance, and market context
Identify whitespace opportunities and emerging trends—especially around AI, consumer behavior, and commerce
Sales Enablement
Create sales playbooks, pitch decks, one‑pagers, demo scripts, and persona‑specific messaging
Partner with Sales to understand objections, gaps, and opportunities to increase win rates
Support pipeline generation with compelling product‑led content and positioning
Content & Thought Leadership
Collaborate with the marketing team to produce product content: videos, webinars, case studies, product demos, and blog posts
Develop thought leadership supporting our challenger POV in the loyalty space
Help articulate the vision and future of our platform to both internal teams and the market
Cross‑Functional Collaboration
Work closely with Product Management to understand roadmaps, release cycles, and customer needs
Partner with Customer Success to build strong product adoption narratives and success stories
Support CMO, CSO, and Executive team with strategic storytelling and product communication
Requirements What You Bring
5‑7+ years of experience in B2B SaaS product marketing (MarTech, loyalty, eCommerce, or CX tech a strong plus)
Proven success building messaging frameworks, positioning, and GTM strategies
Deep understanding of SaaS buying dynamics, customer journeys, and sales motions
Experience supporting enterprise and mid‑market sales teams
Strong storytelling ability—you can simplify the complex and make it compelling
Analytical mindset with comfort in market research and competitive analysis
Excellent communication and collaboration skills across teams
A bias for action—you like to move fast and challenge the status quo
Passion for consumer behavior, loyalty, and the evolving commerce landscape
Benefits
Premier Health Insurance plan with $0 deductible and $0 co‑pay
Dental and vision insurance plans
Medical and dependent care flexible spending accounts
Open PTO – we like to keep this simple
401(k) savings plan with Employer Matching
Company‑paid Life, AD&D, and Disability coverage
A collaborative, entrepreneurial learning environment with a proven playbook
Be part of a high‑growth company revolutionizing customer loyalty
Work with cutting‑edge technology and innovative products
Competitive salary, benefits, and growth opportunities
Fun work atmosphere
We are proud to foster a workplace free from discrimination. We strongly believe diversity of experience, perspectives, and background lead to a better environment for our employees and a better experience for our users and our customers. We are an equal opportunity employer and do not discriminate against protected characteristics. We guarantee that all candidates will be given the same consideration.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing
Industries: IT Services and IT Consulting
#J-18808-Ljbffr