Bluelight
Lead Digital Media Buyer - Remote, Latin America
Bluelight, Sioux Falls, South Dakota, United States
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Lead Digital Media Buyer – Remote, Latin America
Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users’ lives. With a steadfast commitment to delivering exceptional service, Bluelight excels in quality and customer satisfaction. We are expanding across the United States and Central/South America and seek a talented individual to join our dynamic community.
Overview We are looking for a media professional strong in Google Ads, Meta Ads Manager, LinkedIn Ads, Google Campaign Manager, and programmatic platforms. The ideal candidate thrives on data, is detail‑oriented, and is passionate about driving results while building stronger brands over time.
Responsibilities
Execute data‑driven media buying strategies that align with client goals and target audiences.
Conduct market research to identify the most effective media channels.
Analyze historical campaign data to inform media mix and performance projections.
Recommend channel‑specific budgets and optimize spend based on performance metrics.
Stay current on media trends, platform updates, and emerging technologies, including AI and automation tools.
Launch, manage, and optimize paid media campaigns across platforms such as Google Ads, Meta, TikTok, LinkedIn, YouTube, and programmatic display.
Monitor real‑time campaign performance and proactively adjust bids, budgets, and targeting to improve efficiency and results.
Track key KPIs such as leads, cost per acquisition (CPA), cost per lead (CPL), engagement rates, web traffic, and form fills.
Manage and allocate media budgets effectively across channels to maximize campaign performance.
Maintain daily, weekly, and monthly budget pacing and ensure campaigns remain on schedule and within financial targets.
Identify opportunities for cost‑saving without compromising campaign effectiveness.
Qualifications
4+ years of experience in media buying, preferably in an agency setting or with companies providing B2B services to software development firms.
Strong experience in paid media platforms (Google Ads, Meta Business Suite, LinkedIn Ads, programmatic platforms).
Proven track record of managing performance marketing campaigns with a focus on results.
Proficiency in analytics and attribution tools (Google Analytics, Meta Ads Manager, third‑party trackers, etc.).
Exceptional analytical and problem‑solving skills.
Excellent communication and interpersonal skills.
Self‑motivated, detail‑oriented, and able to work independently and as part of a team.
Proficiency with media buying and planning tools.
Benefits
Competitive salary and performance‑based bonuses.
Generous paid‑time‑off policy.
Flexible working hours.
Work remotely.
Continuing education, training, conferences.
Company‑sponsored coursework, exams, and certifications.
Employment Details Seniority Level:
Mid‑Senior
Employment Type:
Full‑time
Job Function:
Marketing and Sales
Industries:
Software Development ---
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Overview We are looking for a media professional strong in Google Ads, Meta Ads Manager, LinkedIn Ads, Google Campaign Manager, and programmatic platforms. The ideal candidate thrives on data, is detail‑oriented, and is passionate about driving results while building stronger brands over time.
Responsibilities
Execute data‑driven media buying strategies that align with client goals and target audiences.
Conduct market research to identify the most effective media channels.
Analyze historical campaign data to inform media mix and performance projections.
Recommend channel‑specific budgets and optimize spend based on performance metrics.
Stay current on media trends, platform updates, and emerging technologies, including AI and automation tools.
Launch, manage, and optimize paid media campaigns across platforms such as Google Ads, Meta, TikTok, LinkedIn, YouTube, and programmatic display.
Monitor real‑time campaign performance and proactively adjust bids, budgets, and targeting to improve efficiency and results.
Track key KPIs such as leads, cost per acquisition (CPA), cost per lead (CPL), engagement rates, web traffic, and form fills.
Manage and allocate media budgets effectively across channels to maximize campaign performance.
Maintain daily, weekly, and monthly budget pacing and ensure campaigns remain on schedule and within financial targets.
Identify opportunities for cost‑saving without compromising campaign effectiveness.
Qualifications
4+ years of experience in media buying, preferably in an agency setting or with companies providing B2B services to software development firms.
Strong experience in paid media platforms (Google Ads, Meta Business Suite, LinkedIn Ads, programmatic platforms).
Proven track record of managing performance marketing campaigns with a focus on results.
Proficiency in analytics and attribution tools (Google Analytics, Meta Ads Manager, third‑party trackers, etc.).
Exceptional analytical and problem‑solving skills.
Excellent communication and interpersonal skills.
Self‑motivated, detail‑oriented, and able to work independently and as part of a team.
Proficiency with media buying and planning tools.
Benefits
Competitive salary and performance‑based bonuses.
Generous paid‑time‑off policy.
Flexible working hours.
Work remotely.
Continuing education, training, conferences.
Company‑sponsored coursework, exams, and certifications.
Employment Details Seniority Level:
Mid‑Senior
Employment Type:
Full‑time
Job Function:
Marketing and Sales
Industries:
Software Development ---
#J-18808-Ljbffr