Twinkl Educational Publishing
Join to apply for the Marketing Assistant - Poland role at Twinkl Educational Publishing.
14 hours ago Be among the first 25 applicants.
Job Title:
Marketing Assistant - Poland
Location:
Poland (Fully Remote)
Hours:
37.5 per week
Contract:
12-month fixed term (with potential for renewal based on performance and impact)
Salary:
€8–9/hour
Recruiter:
James Cook
About Twinkl Twinkl is a global educational publisher dedicated to supporting educators, parents, and learners everywhere. We provide high-quality digital and physical resources that save teachers’ time, inspire creativity, and support learning across all ages. Twinkl is purpose-driven, people-first, and committed to helping educators in every market we operate in to make a real difference every day.
Role Overview We are looking for a proactive, adaptable, and hands‑on Marketing Assistant to join our Poland team. You will play a key role in shaping Twinkl’s marketing strategy locally, gathering educator insights, running campaigns, engaging communities, and producing impactful content. This is a highly practical role that requires initiative, flexibility, and a strong understanding of Polish educators’ needs.
Key Responsibilities Voice of the Customer
Gather and share insights from Polish educators, school leaders, and communities to guide content, campaigns, and marketing strategy.
Monitor trends, competitor activity, and conversations on social media and online communities to identify opportunities.
Translate audience insights into actionable plans that enhance educator engagement and campaign effectiveness.
Social Media, Communities & Influencer Engagement
Develop and execute social media tactics tailored to Polish audiences across Meta, TikTok, YouTube, X, Pinterest, and other platforms.
Engage educators, foster meaningful conversations, and support Twinkl ambassador programs and community campaigns.
Identify and reach out to local influencers to support campaigns and increase brand visibility.
Support campaign execution across social media, community channels, and email marketing.
Monitor and report weekly on engagement, reach, and other key social metrics.
Marketing Content Production
Produce high‑quality, insight‑driven content for webinars, email campaigns, blogs, and social media.
Curate and highlight educator stories that showcase authentic experiences and community voices.
Optimise content for AI‑driven platforms and ensure discoverability by Polish educators.
Ensure all content aligns with Twinkl’s brand, voice, and educator‑first philosophy.
KPIs & Success Metrics
Growth in social media reach, engagement rate, followers, and traffic.
Delivery of high‑quality content for owned channels (emails, blogs, webinars).
Achieve 3–5 earned mentions or influencer activations per month.
Preferred Candidate Profile
Experience in marketing, ideally in the educational sector, with understanding of teacher pain points.
Adaptable, flexible, fast learner, and able to take initiative in a fast‑paced environment.
Experience running multi‑channel marketing campaigns, including email marketing.
Awareness of marketing funnels and conversion optimisation.
Experience working with ambassadors or influencers (highly desirable).
Experience with social listening tools to track trends and audience engagement (highly desirable).
Why Twinkl?
Be part of a growing, purpose‑driven company making a real impact on education in Poland.
Work in a friendly, inclusive, and supportive culture.
Opportunity to develop marketing skills across campaigns, social media, content creation, and community engagement.
Recognition through quarterly awards, charity initiatives, and professional development opportunities.
To Apply Please send over your CV and a cover letter outlining how you meet the requirements of the role listed in the Qualifications and Skills section of the job description.
Seniority level Entry level
Employment type Full‑time
Job function Marketing and Sales
Industries Primary and Secondary Education
Referrals increase your chances of interviewing at Twinkl Educational Publishing by 2x
#J-18808-Ljbffr
14 hours ago Be among the first 25 applicants.
Job Title:
Marketing Assistant - Poland
Location:
Poland (Fully Remote)
Hours:
37.5 per week
Contract:
12-month fixed term (with potential for renewal based on performance and impact)
Salary:
€8–9/hour
Recruiter:
James Cook
About Twinkl Twinkl is a global educational publisher dedicated to supporting educators, parents, and learners everywhere. We provide high-quality digital and physical resources that save teachers’ time, inspire creativity, and support learning across all ages. Twinkl is purpose-driven, people-first, and committed to helping educators in every market we operate in to make a real difference every day.
Role Overview We are looking for a proactive, adaptable, and hands‑on Marketing Assistant to join our Poland team. You will play a key role in shaping Twinkl’s marketing strategy locally, gathering educator insights, running campaigns, engaging communities, and producing impactful content. This is a highly practical role that requires initiative, flexibility, and a strong understanding of Polish educators’ needs.
Key Responsibilities Voice of the Customer
Gather and share insights from Polish educators, school leaders, and communities to guide content, campaigns, and marketing strategy.
Monitor trends, competitor activity, and conversations on social media and online communities to identify opportunities.
Translate audience insights into actionable plans that enhance educator engagement and campaign effectiveness.
Social Media, Communities & Influencer Engagement
Develop and execute social media tactics tailored to Polish audiences across Meta, TikTok, YouTube, X, Pinterest, and other platforms.
Engage educators, foster meaningful conversations, and support Twinkl ambassador programs and community campaigns.
Identify and reach out to local influencers to support campaigns and increase brand visibility.
Support campaign execution across social media, community channels, and email marketing.
Monitor and report weekly on engagement, reach, and other key social metrics.
Marketing Content Production
Produce high‑quality, insight‑driven content for webinars, email campaigns, blogs, and social media.
Curate and highlight educator stories that showcase authentic experiences and community voices.
Optimise content for AI‑driven platforms and ensure discoverability by Polish educators.
Ensure all content aligns with Twinkl’s brand, voice, and educator‑first philosophy.
KPIs & Success Metrics
Growth in social media reach, engagement rate, followers, and traffic.
Delivery of high‑quality content for owned channels (emails, blogs, webinars).
Achieve 3–5 earned mentions or influencer activations per month.
Preferred Candidate Profile
Experience in marketing, ideally in the educational sector, with understanding of teacher pain points.
Adaptable, flexible, fast learner, and able to take initiative in a fast‑paced environment.
Experience running multi‑channel marketing campaigns, including email marketing.
Awareness of marketing funnels and conversion optimisation.
Experience working with ambassadors or influencers (highly desirable).
Experience with social listening tools to track trends and audience engagement (highly desirable).
Why Twinkl?
Be part of a growing, purpose‑driven company making a real impact on education in Poland.
Work in a friendly, inclusive, and supportive culture.
Opportunity to develop marketing skills across campaigns, social media, content creation, and community engagement.
Recognition through quarterly awards, charity initiatives, and professional development opportunities.
To Apply Please send over your CV and a cover letter outlining how you meet the requirements of the role listed in the Qualifications and Skills section of the job description.
Seniority level Entry level
Employment type Full‑time
Job function Marketing and Sales
Industries Primary and Secondary Education
Referrals increase your chances of interviewing at Twinkl Educational Publishing by 2x
#J-18808-Ljbffr