TCL North America is hiring: Head of Content & Creative in Irvine

Head of Content & Creative – TCL North America

TCL is seeking a Head of Content and Creative to oversee and elevate our overall creative and content strategy, shape the brand's storytelling, and drive creative excellence across all categories. This role oversees the full creative ecosystem, including brand identity, key visuals, campaign direction, digital content systems, and cross-functional creative strategies that support go-to-market plans. You will guide a high-performing team of designers, writers, editors, creators, and production partners to deliver world-class content across retail, digital, social, and brand touchpoints.

Creative Strategy and Brand Storytelling

Define and maintain a clear creative vision across all TCL product categories. Develop narrative frameworks that unify branding, digital, retail, PR, and social storytelling. Create emotionally resonant stories based on product truth, consumer insights, and category positioning. Lead the development of key visuals, campaign direction, and creative assets for major launches.

Content Systems and Scalable Execution

Build TCL's cross-category content system to support consistent, modular, and scalable storytelling. Establish creative playbooks for PDP, A+, video, social, retail demos, events, and campaign toolkits. Oversee development of complete content kits for product launches with clear guidelines and deliverables. Ensure content is optimized for digital performance, conversion, and retail readiness.

Team Leadership and Creative Excellence

Lead and mentor a multi-disciplinary team of designers, writers, editors, photographers, and creators. Drive high creative standards and push innovative thinking across all content formats. Strengthen TCL's visual and verbal identity systems to support brand growth. Manage external creative partners, agencies, production houses, and creators.

Cross-Functional Collaboration

Partner with Product Marketing to translate strategy into clear creative narratives. Collaborate with Integrated Marketing Communications to align creative with go-to-market phases. Work with Digital, Retail.com, and Retail Activation teams to deliver impactful, conversion-driven content. Align with Brand Marketing to ensure cultural relevance and amplification. Collaborate with Product Intelligence to build AI-ready content workflows and templates.

Qualifications

• Bachelor's degree in design, marketing, communications, film, visual arts, or a related field.
• 5 years of creative leadership experience in consumer electronics, global tech, entertainment, gaming, or agency environments.
• Strong portfolio demonstrating brand-level creative, key visuals, campaigns, video, retail experiences, and multi-channel content programs.
• Experience building or leading creative/content studios, scalable content systems, or narrative frameworks.
• Proven ability to lead creative across digital, retail, social, brand, and in-store channels.
• Experience producing content for retail.com, including PDP and A+ assets.
• Strong understanding of creative performance, consumer insights, and conversion metrics.
• Skilled in creative direction, storytelling, design fundamentals, copywriting, and narrative architecture.
• Strong leadership skills with experience motivating and developing creative teams.
• Ability to collaborate closely with executive leadership and influence cross-functional decisions.
• Strong operational discipline, including systems, workflows, templates, and process management.

Preferred Experience

• Experience with AI-assisted content creation and emerging creative tools.
• Experience in consumer electronics, smart home, gaming, or fast-moving tech categories.
• Experience working with a global organization and navigating HQ-to-market alignment.
• Experience supporting retail partners such as Best Buy, Walmart, Amazon, Costco, T‑Mobile, and Verizon.

Benefits

• Vacation: Starting at 15 days per year
• Health & Wellness Days: 10 days per year (prorated based on start date)
• Paid Holidays: 12 days per year
• Medical Insurance
• Dental Insurance
• Vision Insurance
• 401(k) Retirement Plan
• Pension Plan

Job Type: Full-time

Salary Range: $150,000 - $175,000 per year

Seniority level: Executive

Employment type: Full-time

Job function: Marketing, Public Relations, and Writing/Editing

Industries: Consumer Electronics