Social Media Specialist

Do you love to write? Are you adamant about climate change? Want to make a difference? Willing to donate some of your time to a non-profit charity? If so, we are looking for 1 or 2 Social Media Specialists to attract and interact with targeted virtual communities and network users. The goal is to gradually achieve superior customer engagement and intimacy and increase website traffic and revenue by strategically exploiting all aspects of the social media marketing road map. Responsibilities Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification. Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action. Set up and optimize our pages within each platform to increase the visibility of our social content. Moderate all user-generated content in line with the moderation policy for each community. Create editorial calendars and syndication schedules. Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information. Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions.